| |
| | Desoto |
 | | Walter P. Chrysler launched the Plymouth and DeSoto lines in an effort to compete with the GM mid-priced lines, Pontiac and Oldsmobile in May of 1928. |
 | | Dodge, Chrysler, and DeSoto each had their won dealers at this time, and the DeSoto’s sister, the Plymouth, was sold through all three dealerships, with the majority being sold in the DeSoto showrooms. |
 | | In June of 1958, the individual companies would be downgraded to divisions of the parent Chrysler Corporation, and the presidents ‘demoted’ to general managers, Harry E. Cheseborough at Plymouth Division; M.C.Patterson at the Dodge Division; Clare E. Briggs for both the Chrysler and Imperial Divisions, and J.B.Wagstaff at the DeSoto Division. |
| www.moparstyle.net /history/desoto.htm (1445 words) |
|