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| | IPKat - fishing for IP stories for YOU |
 | | is suing to prevent competitor General Mills Inc., which for nearly 20 years has made "Cinnamon Toast Crunch" cereal, from registering the phrase "Cinnamon Toast Crunch" as a trade mark for use with a cereal-based food bar. |
 | | In a federal lawsuit, Kellogg says it has long used "cinnamon toast", or a similar descriptive phrase, in connection with the same categories of food products as General Mills, including cereals and waffles. |
 | | The IPKat, left to his own imagination, would have assumed that 'cinnamon toast crunch' was a pretty descriptive sort of term for anything that tasted of cinnamon, had the texture of toast and crunched when you bit it. |
| ipkitten.blogspot.com /2004/11/when-it-comes-to-crunch.html (329 words) |
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