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| | Drug Store News: Clairol targets baby boomers, positions product at high-end - Clairol hair coloring for baby boom ... |
 | | So, it was only a matter of time before Clairol, hair color's leader, broadened the $1 billion hair-coloring segment with a product targeted at the nation's largestgrowing demographic. |
 | | But, Clairol believes baby boomers are willing to pay a super-premium price and said sales will be driven by the growing baby-boomer population, which demands solutions for its specific needs. |
 | | Clairol's other high-end brand, Hydrience, recently received a new advertising campaign that uses the slogan, "Incredible color that's incredibly gentle." Hydrience was introduced in 1996 and targets women in their 20s, so cannibalization between it and Revitalique is not an issue, the company said. |
| www.findarticles.com /p/articles/mi_m3374/is_n10_v20/ai_20929372 (673 words) |
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