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Claria Corporation

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	Claria Corporation - Wikipedia, the free encyclopedia
		Claria launched a new product in the second quarter of 2006 and left its GAIN adware business on June 30, 2006.
		Claria staunchly defended its position that it did not use any misleading or serreptitious installation processes.
		Claria continually fought the label of "spyware," defending its claim in public and through its attorneys.
	en.wikipedia.org /wiki/Claria_Corporation (781 words)

	Claria's Misleading Installation Methods - Ezone.com
		Claria's ads are shown on sites targeted at minors, including sites that specifically tout their suitability for children with special privacy policies.
		Claria's ads promote software that "may" correct certain problems with users' computers, even when a user's web browser "header" transmissions specifically indicate that the computer is unlikely to suffer from such problems.
		In December 2004, Claria officials claimed the company would cut its license agreement to about 2,500 words, which Claria said would make the license "most transparent to consumers." This change apparently has not yet been implemented, at least as to the installation I tested, since that installation license remains nearly three times the promised length.
	www.benedelman.org /spyware/installations/ezone-claria (2354 words)

	Claria - Company Information - Corporate Overview (Site not responding. Last check: 2007-10-25)
		Claria is a pioneer and leader in behavioral marketing and personalization technology.
		Claria was founded in 1998 as The Gator Corporation to deliver the promise of one-to-one marketing on the Internet.
		Claria headquarters are located in Redwood City, California, and is backed by top Companies and Venture firms including U.S. Venture Partners, SOFTBANK America, Rogers Communications, Asia Pacific Ventures, Sand Hill Capital Investor AB, Garage.com, Technology Crossover Ventures, Greylock, and Crosslink Capital.
	www.claria.com /companyinfo (348 words)

	Claria's Misleading Installation Methods - Dope Wars
		Claria offers one reason for its prevalence: Claria says it "keep[s] software free" by offering payments to those who distribute Claria programs to users' PCs.
		For Claria to claim that its users "agree to receive advertising," Claria needs the users who accept its software to be consenting adults, not kids.
		Yet Claria's license agreement insists that only Claria's official uninstaller is authorized; any other removal method is claimed to constitute a breach of Claria's license.
	www.benedelman.org /spyware/installations/dopewars-claria (1274 words)

	Spam Daily News \| Claria exiting adware business
		Claria will not be selling the technology or engine that drives the GAIN system, nor the user data affiliated with the GAIN product.
		Claria plans on building up its PersonalWeb user base from scratch, and will not be using data from its GAIN system for the new platform.
		Claria's decision to unload its adware assets marks another phase in its ongoing transformation from its days as controversial pop-up ad network, Gator, to a firm that hopes to gain more respect among advertisers as well as publishers.
	www.spamdailynews.com /publish/Claria_exiting_adware_business.asp (476 words)

	Pop-up purveyor Claria settles suits \| Tech News on ZDNet (Site not responding. Last check: 2007-10-25)
		Claria, formerly known as Gator, ended a multidistrict litigation case, or combined lawsuit, with Wells Fargo and Quicken Loans on Aug. 7, according to the plaintiffs' attorney.
		Claria, which recently suspended plans to go public, still faces a lawsuit from retail florist Teleflora, which filed its case in April 2004.
		Claria has appealed the court to have the case considered individually as opposed to part of the consolidated case.
	news.zdnet.com /2100-3513_22-5333003.html (738 words)

	Adware anxiety gives Claria cold feet \| CNET News.com
		Yahoo-owned Overture, which provides Claria with search-related advertisements, contributed as much as 31 percent, or $35.6 million, of the company's revenue in 2003, as opposed to only $3.5 million in the preceding year.
		Claria faces numerous lawsuits and some state laws that allege its pop-up ads violate the trademarks and copyrights of third-party site publishers.
		Claria has introduced industry best practices that it adheres to, including clearly disclosing pop-up and pop-under ads that originate from its network.
	news.com.com /Adware+anxiety+gives+Claria+.../2100-1024_3-5307545.html (1935 words)

	» Claria quits adware \| Spyware Confidential \| ZDNet.com
		Claria announced today that the company will be out of the adware business by the end of the second quarter.
		Claria is currently in discussion with several companies interested in buying their adware assets.
		Claria announced today that the company will be out of the adware business by the end of the seco...
	blogs.zdnet.com /Spyware/?p=799 (433 words)

	Spyware - Wikipedia, the free encyclopedia
		For instance, a number of the spyware programs distributed by Claria are collectively known as "Gator".
		Many users habitually ignore these purported contracts, but spyware companies such as Claria claim that these demonstrate that users have consented to the installation of their software.
		In 2003, Gator (now known as Claria) filed suit against the website PC Pitstop for describing the Gator program as "spyware".
	en.wikipedia.org /wiki/Spyware (5530 words)

	Claria Software Seeks Legitimacy - News by InformationWeek
		Claria in April began signing about 250 advertisers for BehaviorLink, a pilot project in contextual advertising, and went live with the project in June.
		Claria would not disclose the number of desktops it's on currently; however, according to Eagle, it was on 40 million desktops at the end of 2004.
		But not for long: In mid-June, Claria gave 60-day notice to Kazaa that it was terminating their relationship; that was a week before the Supreme Court's Grokster decision.
	informationweek.com /story/showArticle.jhtml;jsessionid=N1J1MLCE5A3B2QSNDBGCKH0CJUMEKJVN?articleID=166404327 (995 words)

	Claria News
		Claria News continually updated from thousands of sources around the net.
		Long-time adware spreader Claria, which two weeks ago announced it was abandoning that business, said Monday it had struck a deal with Yahoo, received a $40 million shot in the arm, and launched a new...
		Claria Corp. had said last summer it was phasing out its adware business in favour of new personalization services, but it did not commit to a timeline or promise to drop such ads entirely.
	www.topix.net /com/claria (648 words)

	Claria to Sell Adware Business
		Claria said it would only sell the business to a purchaser that agreed to abide by industry privacy standards, including those of TRUSTe.
		Claria hopes its exit from the adware business will reassure potential publishing partners to use its tracking technology as a method of offering users a personalized Web experience and more targeted advertising.
		Rather than pop-ups, Claria's new PersonalWeb platform will offer users who opt in news feeds, headlines and other content based on their Internet use, while also using the same data to target ads on the publishers' sites.
	www.adweek.com /aw/iq_interactive/article_display.jsp?vnu_content_id=1002234193 (237 words)

	F-Secure Spyware Information
		Claria collects information from the user with the help of their ad-delivery software.
		Claria distributes mostly with bundled installations, for example with their own screensavers.
		Claria is an advertisement company using the name GAIN Publishing as distributor of their ad-delivery software to end-users.
	www.f-secure.com /sw-desc/claria.shtml (350 words)

	Claria Software - Enterprise Applications - Network Computing
		Critics of the adware vendor say that Claria does not adequately disclose to users the information it's collecting and how it will use that information.
		The EULA also gives Claria the right to track — and report back — an inventory of all the software on your PC and the first four digits of your credit card number, so it knows which banks you use.
		Even more confusingly, the EULA itself isn't accurate as to what information Claria actually collects; it's a grab-bag of some information Claria now collects, and other information that it used to collect but has stopped collecting.
	www.networkcomputing.com /showitem.jhtml?docid=1615qr-claria (528 words)

	Claria Case Study \| Managing the Digital Enterprise (Site not responding. Last check: 2007-10-25)
		Claria's behavioral data platform provides Web publishers and advertisers the information they need to deliver advertisements targeted to individual consumer interests.
		Claria provides marketing research and business insights through its Feedback Research division, delivering in-depth analytics of consumer Web usage patterns across the Internet.
		Claria's Vista Marketing Services division is dedicated to bring consumers a more relevant and highly personalized Web experience.
	digitalenterprise.org /cases/gator.html (195 words)

	iMedia Connection: Claria Expands Behavioral Technology
		Claria's plan is to offer publishers a way to broaden their affinity with their audience by offering a home page, co-branded with Personal Web, that will put the publisher in front of its consumers about four to six times a day.
		Claria's vision is for the Times -- and other publishers -- to offer their subscribers a personalized home page that uses the power of PW to provide a better experience, including email, search, and a broader range of content, all wrapped in your favorites among the publisher's proprietary content.
		Claria is proposing to sell some ads on these pages, while the publisher continues to sell its own ads through whatever service it wants (including Claria, of course).
	www.imediaconnection.com /content/7474.asp (1207 words)

	World Wide Web - Claria Pop-Up Ads Will Cease July 1 (Site not responding. Last check: 2007-10-25)
		Critics say adware from Claria and others has become one of the top scourges of Internet use because it can degrade computer performance, track a user's browsing habits and mysteriously appear on computers without a user's full knowledge.
		Claria, formerly known as Gator Corp., began moving away from adware last year when it started developing PersonalWeb.
		Claria, whose investors include Canadian media company Rogers Communications Inc., also is in a joint venture with Softbank Corp. and its joint venture with Yahoo, Yahoo Japan Corp., to develop new personalized services for Japanese consumers.
	www.newsfactor.com /story.xhtml?story_id=122000037A2K&page=2 (604 words)

	[No title] (Site not responding. Last check: 2007-10-25)
		Last year, Claria was back in the news when Microsoft was reported to be in talks with the company about a possible acquisition.
		Claria said it now estimates more than 90 percent of online users do not personalize their content because they either do not have the time or do not want to bother with it.
		Claria will also end up competing with companies like Microsoft and Google that are focusing on online advertising and content delivery, making it difficult for the company to sustain itself, said Mr.
	redherring.com /Article.aspx?a=16370&... (880 words)

	Wired News: Gator, er, Claria Files for IPO
		Claria develops and distributes ad-serving software that presents users with pop-ups and pop-unders whenever they visit specific websites.
		Claria had a net income of $35 million on revenues of $90 million in 2003.
		Claria said in its filing it expects to benefit from the growing demand for online advertising, a market that is expected to grow from $7 billion in 2003 to $15.6 billion in 2008, according to Forrester Research.
	wired.com /news/business/0,1367,63008,00.html?... (455 words)

	Firm formerly known as Gator looks for credibility \| Tech News on ZDNet
		Claria, aka Gator, an adware maker that online publishers once called a "parasite," is now seeking their favor to build a massive Web advertising network to display ads based on Web surfers' behaviors.
		The privately held company, which postponed its public offering last year, is launching a new marketing division and advertising service to migrate from hawking its signature pop-up advertisements to selling behaviorally targeted display ads.
		Claria, which turned itself into a pop-up adware purveyor, was similarly foiled, but with a host of lawsuits.
	news.zdnet.com /2100-9588_22-5576389.html (793 words)

	MediaPost Publications - Yahoo Japan To Distribute Claria Software - 04/03/2006
		Claria, long known as an adware company, is in the process of shedding its controversial pop-up serving business and, instead, working with publishers to serve consumers in-page ads based on consumers' interests.
		Claria is expected to then use the software to offer users personalized content, as well as to target ads based on users' Web-surfing habits.
		Claria's new model, expected to be in place by the end of the second quarter, still will require users to download a software program--but rather than serve pop-ups, Claria will work with publishers to serve behaviorally targeted in-page ads.
	publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=41692 (772 words)

	Personal Tech Pipeline \| Claria Software Seeks Legitimacy (Site not responding. Last check: 2007-10-25)
		Claria's initial name was Gator Corp., named for its flagship product, Gator eWallet, desktop adware that allows a user to store browser logins, passwords, and credit card numbers for easy use with a browser.
		Claria's headquarters are located in the same Redwood City, Calif. building that housed the headquarters of search engine Excite.com in the mid- to late '90s.
		"Claria has a very sophisticated means of gaining information on their targets and habits, and very specific ways of getting information to their advertisers.
	www.personaltechpipeline.com /online/showArticle.jhtml?articleId=166404354&pgno=2 (1012 words)

	BetaNews \| Claria Works to Change Adware Image
		Claria, most known for its Gator software, has been the target of recent speculation over a possible acquisition by software giant Microsoft.
		Claria says that it had never intended to make pop-ups a centerpiece of its strategy.
		Claria, although I won't be as foul-mouthed as some of my fellow posters, I do agree with the sentiment that your efforts are too little, too late, but I will go a step further in saying that there is no useful purpose for personalized ads despite what you may assume.
	betanews.com /article/Claria_Works_to_Change_Adware_Image/1122914414 (1133 words)

	L.L. Bean Sues Claria Advertisers
		Claria asserts that users choose to download its ad software, which displays windows on their computer screens not unlike instant messaging programs, in return for free software.
		In a statement, L.L. Bean CEO Chris McCormick said advertisers using Claria “cross the line of fair business practice.” The company, like other Claria critics, contends that users are unaware they downloaded Claria’s advertising software.
		Claria points out that half of its users uninstall its software within 30 days of downloading it, and each ad it serves carries labeling that it is from Claria.
	www.dmnews.com /cms/dm-news/catalog-retail/27837.html (321 words)

	Claria Strikes Deal With Yahoo - E-business & Business Technology News by TechWeb
		Long-time adware spreader Claria, which two weeks ago announced it was abandoning that business, said Monday it had struck a deal with Yahoo, received a $40 million shot in the arm, and launched a new technology, dubbed PersonalWeb.
		Claria will partner with Yahoo Japan, the Tokyo-based arm of the American portal company, to produce a custom home page for users, the Redwood City, Calif.-based firm said.
		During 2004, the last year for which Claria released sales figures, the company's revenue was $117 million, making it one of the most profitable adware purveyors.
	www.techweb.com /wire/ebiz/184425758 (631 words)

	New Claria Service Shuns Pop-Ups · MarketingVOX (Site not responding. Last check: 2007-10-25)
		Adware maker and behavioral marketing firm Claria, a pioneer of pop-up ads, is beginning to phase out the much-derided format for ad delivery, writes the Associated Press.
		Claria's new ad service, PersonalWeb, will be launched this month (in beta) and will still deliver advertising to web users' desktops based on their surfing behavior - but won't use bothersome pop-ups.
		Personalization was always Claria's goal, according to cofounder and chief executive Jeff McFadden, who told the AP that adware pop-ups were just a steppingstone for Claria - until the technology improved and the behavioral-targeting market began to take off.
	marketingvox.com /archives/2005/08/01/new_claria_service_shuns_popups (336 words)

	Is Microsoft Eyeing Claria? (Site not responding. Last check: 2007-10-25)
		Though Claria's capabilities in behavioral targeting have become increasingly attractive to agencies, both reports said concerns over Claria's reputation could scuttle a possible purchase.
		Claria, and the adware space as a whole, has been dogged by privacy concerns, worries about consumer acceptance of pop-up ads, and myriad lawsuits.
		Though Claria has taken steps to clean up its act -- changing its name, hiring a well-regarded chief privacy officer, reducing its dependence on the pop-up format, and settling most of the lawsuits against it -- concerns about its legitimacy linger.
	www.clickz.com /showPage.html?page=3517056 (249 words)

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