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The Business of Software - Google AdWords/AdSense ClickFraud The super-duper top secret internal Google clickfraud prevention system, which is supposed to deduct the invalid clicks at the end of the month, only seems to catch an extremely small fraction of the clicks, but not nearly enough. Clickfraud is obviously more prominant on adsense sites than on search ads since there is no direct financial motivation to click on your ads when they appear in search results. Clickfraud would not be an easy case is court either, it would be very difficult to prove that the ad *you publish* is frauduently being clicked on and it is Google's fault. discuss.joelonsoftware.com /default.asp?biz.5.233297.23   (3152 words)

John Battelle's Searchblog: Other Shoe on Keyword Prices, Clickfraud One of the most interesting, from my point of view, is clickfraud. I've been talking at length to a fellow who is a significant advertiser on Google and other paid search networks, and he is literally exhausted from chasing down all the fraud that is plaguing his ad buys, and really angry with Google for not being responsive to his requests for relief. See that URL for a link to a SEMPO released survey of its members with 5 questions on clickfraud, though that survey was done way back in the halcyon days of Dec. 2004... www.battellemedia.com /archives/001296.php   (2237 words)

Techdirt: Did Google Let Clickfraud Case Drop, Rather Than Reveal Clickfraud Details? Google may have then been concerned that revealing any of that info could either help other fraudsters, or give more ammo to various advertisers who are intent on suing Google over being charged for ads that are fraudulently clicked. The main way that clickfraud benefits the person committing the fraud is when they are doing it to a competing company. Google would not have to reveal anything about clickfraud to prove that the guy was engaging in flmail. www.techdirt.com /articles/20061204/223551.shtml   (1162 words)

Techdirt: With Profits Like These, Most Advertisers Don't Seem Worried About Clickfraud Of course, if clickfraud was really that big a problem, then you would think they'd start taking their business elsewhere. However, as part of the deal, an independent study was commissioned to look into the issue -- and that study has now said Google is doing a pretty good job in controlling clickfraud. However, perhaps when your revenue and profits just keep going up, it just doesn't matter -- which also suggests that plenty of advertisers don't seem to be all that worried about clickfraud. www.techdirt.com /article.php?sid=20060724/0249240&threaded=true&cid=81   (497 words)

Clickfraud is OK - Webmaster Forum This article was sent to me by a friend and I just had to share it with you guys if you haven't read it yet. It's from ZDNet and based on an interview with Google CEO in regards to clickfraud. I do realize that Google is doing things to prevent and track clickfraud, so scenario, yes I understand. www.v7n.com /forums/google-forum/33291-clickfraud-ok.html   (308 words)

Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers? [SearchEngineWatch] Adam Penenberg takes the US Federal Trade Commission to task for not doing more to prevent clickfraud in his Wired commentary, Click Fraud Threatens Web. Interestingly, neither make use of the word "fraud" in relation to clickfraud activity, preferring the more euphemistic "invalid click," as far as I can tell. That firm also specializes in clickfraud detection, so it's obviously in its interest for the stats to sound as scary as possible. blog.searchenginewatch.com /blog/041013-114457   (542 words)

Click fraud - Is someone draining your pay per click account? The term "Clickfraud" may sound like a buzz word these days but it's really a crime of "fraud" pure and simple. The crime is that someone may be just clicking on your PPC campaigns for the purpose of draining your wallet. You can imagine the impact this can have on competitive businesses that may be paying upwards of $6.00 to $10.00 per keyword. www.searchengineworkshops.com /articles/clickfraud.html   (724 words)

No "my EPC has droppped" threads Despite some subjects being obvious candidates for a drop in clickthroughs/sales in December we are strangely devoid of the complaint threads. Elsewhere, there seem to be serious concerns about clickfraud, organised clickfraud, and fraudsters using malware to compromise machines around the world to commit little bits of undetectable click fraud for them (perhaps to topple a competitor advertiser). The extent of this clickfraud is not something you would be aware of. www.webmasterworld.com /forum89/4499.htm   (795 words)

A quick note on Click Fraud - Blog Maverick   (Site not responding. Last check: 2007-10-19) When i do the same search, Google responds with sponsored links for multiple Chevy Dealers who use the exact same interface to acquire pricing requests and are all based in and around the Dallas area. In fact, its reasonable to presume that the "hotter" the sales of a product, the more vulnerable to click fraud the keywords related to that product are. Clickfraud wastes my time and I have better things to do than end up accidentally looking at something unrelated to my actual search. www.blogmaverick.com /2006/07/09/a-quick-note-on-click-fraud/1   (3084 words)

Google ClickFraud Settlement Issues I'm sure most of you noticed MarketingShift now has a new sponsor and as a result of talking with this sponsor I decided to do a bit of research on the landmark Google clickfraud class action lawsuit, especially the settlement portion, to get up to speed. To be quite honest I was shocked at what I found in my own research and in speaking with our own advertiser as well as other industry experts. I highly recommend going to the AdWords forum and doing some of your own research with other AdWords advertisers and looking at the question / answers Google has already posted on Click Fraud in AdWords and actively monitor your campaign and getting up to speed on their terminology. www.marketingshift.com /2006/04/google-clickfraud-settlement-issues.cfm   (713 words)

The damning proof that google loves clickfraud - Google Blogoscoped Forum Yet until March of this year, Google executives decided to keep charging advertisers for TWO CLICKS for each doubleclick, because they were worried about the impact removing those invalid clicks might have to their financial bottom line. If Google were even remotely serious about stopping clickfraud- they would do one thing RIGHT THIS MOMENT- they would give advertisers the IPs of each click, and they would give the time and date of those clicks. This would allow advertisers to accurately do log checks and see for themselves if there is massive fraud going on or not. blogoscoped.com /forum/47432.html   (980 words)

Domain Name Collective - Domain Forum, Sell, Buy, Talk Domains - Does clickfraud spell the end of PPC Publishing?   (Site not responding. Last check: 2007-10-19) Many, many moons ago I made a nice living from clicktrade (I think that's what it was called) which later changed its name to microsoft bcentral. While click fraud will not end PPC, what is may do is make it unavailable to the smaller sites. At the very least it keeps the bid lower then they would be without it. www.dncollective.com /showthread.php?t=191   (443 words)

Standing Up Against Clickfraud : The Blog Herald In other (possibly) Google related news, the New York Times reports how some major Madison-type clients are standing up against click fraud.   The topic of clickfraud isn’t new, nor is the handwringing that accompanies most articles, but what is interesting is how, with the strength of their purchasing power, are collectively demanding more accountability out of companies that sell click based advertising (read: Google) A group of large companies, including Kimberly-Clark, Colgate-Palmolive and Ford Motor have said that by the middle of 2007, they will demand that online publishers hire auditors to check their ad and viewer counts. www.blogherald.com /2006/10/30/standing-up-against-clickfraud   (777 words)

Technorati Tag: clickfraud   (Site not responding. Last check: 2007-10-19) A tag is like a subject or category. This page shows blog posts, photos, and links that have been tagged clickfraud. Posts tagged Clickfraud per day for the last 30 days. technorati.com /tag/clickfraud   (571 words)

FuckedGoogle: Google's biggest fraud of all isn't clickfraud...   (Site not responding. Last check: 2007-10-19) Google knows full well their day is the sun is waning and their stock price can only wane along with it. Google claims that since GSUs are just a "contract" that they are not subject to FASB rules of expensing at the time the "contract" is signed. this, even more than clickfraud, is google's biggest scam yet. www.fuckedgoogle.com /fuckedgoogle/2006/02/googles_biggest.html   (1860 words)

Google Puts Clickfraud Rate At Under 2 Percent Andy Beal over at MarketingPilgrim has a nice article on how Google's click fraud rate is less than two percent, at least according to Google's own figures. Yahoo made much play when announcing its own clickfraud settlement that it was found to have a clickfraud rate below the "industry estimates." These are estimates that I'm fairly certain Yahoo had previously said were inflated. I asked Yahoo if they were found to be so good, why not just publish their actual clickfraud rate. searchengineland.com /061211-202429.php   (1464 words)

Clickfraud - Business Forums I mentioned a couple of articles on it, and read a few comments on it here. I've no idea how prevalent clickfraud is - but I've noticed some interesting results via AdSense publishing. I've no idea if click fraud is involved - I figure it's up to distributor and client to ensure the tracking is adequate - but it does have me wondering how prevalent clickfraud is, and how bad it's going to get. www.platinax.co.uk /forum/1716-clickfraud.html   (997 words)

zombie splog clickfraud Joel Spolsky posted his analysis of how some clickfraud scams work: I have used both clicktracks and adwatcher to prevent clickfraud. What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software. ebiquity.umbc.edu /blogger/?p=380   (359 words)

Google CFO Say Clickfraud Needs Fast Fix [SearchEngineWatch] Here's a related one from CNN, inspired by Google CFO George Reyes telling an investor conference recently, "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model." For more, see Google CFO: Fraud a big threat. Reyes later comments accurately that clickfraud is not just a Google problem. Jessie Stricchiola, one of our regular speakers at Search Engine Strategies on the topic, is quoted saying the search engines aren't doing enough about the problem -- and she says despite the refunds Google issues, they are the most "stubborn" and "least willing" to work with advertisers. blog.searchenginewatch.com /blog/041207-112607   (249 words)

HitTail: Of ClickFraud and Content Theft So, my suspicion is that they own hundreds of such domains, and unsurprisingly, the domain is WhoIs Guard Protected. Anyway, since there will inevitably be a resurgence of ClickFraud discussion on the Web this week, due to the BusinessWeek article, and I've already weighed in on that topic, I'll take this opportunity to steer some attention to the source of the problem. Google provides incentive to Webmasters to roll out tons of useless pages remixed content pages, which are only half-justified by links back to the original source. www.hittail.com /blog/2006/09/of-clickfraud-and-content-theft.html   (431 words)

Slashdot | IE Used To Launch Yahoo IM Clickfraud An anonymous reader writes, "There's a new Instant Messaging worm in the wild that is taking the idea of Botnet clickfraud up a level. At this point, their homepage is changed to a site using Mesothelioma (a rare form of cancer) to ring up high-paying results on the perpetrators' Google ads. Try staying anonymous as a Botnet owner who just had the entire details of his server splattered across the net by Shadowserver. it.slashdot.org /it/06/10/03/2249259.shtml   (2520 words)

Vitalsecurity.org - A Revolution is the Solution We've uncovered what looks to be a case of someone mangling a piece of fairly recent infection code to perform what is basically Botnet-style clickfraud, without the Botnet (or the automated clicks). In theory, this may resemble "normal" clickthrough traffic and not raise any suspicion. What will be interesting to see is if some of the smaller Botnet guys ditch their technical woes and jump on the much-easier-to-maintain Instant Messaging Bandwagon to get their clickfraud kicks... www.vitalsecurity.org /2006/10/instant-messaging-clickfraud-hackers.html   (590 words)

IEEE Spectrum: When Good Clicks Go Bad Back in July of this year, Dallas Mavericks owner and heart-on-his-sleeve blogger Mark Cuban (http://www.blogmaverick.com) said in a blog post, “There has been a slight upturn in the debate over clickfraud.” Hey, wait a minute, I said to myself, when did the phrase click fraud become the word clickfraud? But the new compound clickfraud isn’t the only neologistic action in this area. In that same Cuban post, he also used the word clickfraudsters (people who engage in clickfraud), a term that already has a bit of traction among bloggers. www.spectrum.ieee.org /oct06/4572   (828 words)

Techdirt: Does Yahoo Have An Adware Clickfraud Problem? Just as Google's CEO is somehow magically claiming that the company can prevent clickfraud (which, of course, is being received skeptically), Ben Edelman has taken a look at Yahoo's relationship to the spyware/adware world -- and how clickfraud associated with those relationships may be scamming advertisers out of plenty of money. The details are a bit complex, but basically, plenty of advertisers may be getting charged for clicks that never occurred on un-targeted ads from software they didn't realize they were advertising on -- all because they thought they bought some targeted search advertising. Edelman notes that this is going to continue to be a problem for Yahoo, unless they are much more active in monitoring who is using their ads while at the same time beefing up their own systems for catching clickfraud early and often. techdirt.com /articles/20060404/0222211.shtml   (827 words)

SEO-News: PPC ClickFraud: It's a Bigger Problem then You Think SEO-News: PPC ClickFraud: It's a Bigger Problem then You Think PPC ClickFraud: It's a Bigger Problem then You Think By Merle (http://MCpromotionsPress.com) Pay-per-click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. www.seo-news.com /archives/2005/mar/24prt.html   (1049 words)

CNBC's Google Clickfraud Video (GOOG) - Seeking Alpha Google has a very logical reason to ignore clickfraud, since doing something about it would lower revenues and collapse the share price. On Wednesday, CNBC did a feature on clickfraud. Now everyone on Wall Street knows about the issue and just how bad it is. I predict that real soon now, a wave of analyst reports will come out minimizing the issue and its impact on the demand for tiny text ads from Google. internet.seekingalpha.com /article/12086   (964 words)

What Cuban thinks of ClickFraud - Besting Adwords (and Adsense) Mark Cuban: This is why I think clickfraud FAR exceeds what is being published by search companies. Randy: Start by reading Mark's entire blog entry, which is well written. The reference was that Splogs are hosts for enabling clickfraud. www.kbcafe.com /adwords/?guid=20060601152714   (206 words)

The Search Engine Report - Number 94 Rather than debunk the idea that clickfraud happens, this is instead a look at the issue and some specific tips to detect clickfraud, prevent it and gain refunds. In this recap of the show, I'm not really sure it supports the "strain" of the headline -- but no doubt, it underscores how much is continuing to change and evolve in the industry. Among the highlights, the clickfraud session -- which we've offered as part of other sessions for over two years and as its own session for the first time in Chicago last year, seems to have finally resonated with many more people as a concern. www.searchenginewatch.com /sereport/article.php/3405411   (5560 words)

Boing Boing: NPR Day to Day "Xeni Tech": Clickfraud woes grow Boing Boing: NPR Day to Day "Xeni Tech": Clickfraud woes grow NPR Day to Day "Xeni Tech": Clickfraud woes grow For today's edition of the NPR program Day to Day, I filed a report on the growing dilemma surrounding click fraud -- shorthand for the many forms of invalid traffic that can run up online advertisers' bills. www.boingboing.net /2006/03/27/npr_day_to_day_xeni_.html   (350 words)

Anti Click Fraud Tools Competitive clicking should be the least of your worries. P.S. It matters not whether you try to call it clickfraud or click fraud, the best SEO in the world isn't going to stop the inevitable. Have you thought of offering this as a percentage of the return gained... forums.searchenginewatch.com /showthread.php?t=3384   (1082 words)

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