| |
| | Cereal Case: False Advertising Regarding Cereal |
 | | The principal defendant is General Foods Corporation, the manufacturer of five "sugared cereals" -- Alpha Bits, Honeycomb, Fruity Pebbles, Sugar Crisp, and Cocoa Pebbles -- which contain from 38 to 50 percent sugar by weight. |
 | | "(o) Cocoa Pebbles are good for a child to eat whenever he or she is hungry, and it is a sound nutritional practice to eat chocolatey tasting foods, such as Cocoa Pebbles, for breakfast. |
 | | But to require plaintiffs in their complaint to review every advertisement to determine, for example, whether the April 1977 advertisements for Fruity Pebbles implied that they would dispel a child's anxiety, would greatly increase the complexity of the pleading without adding any significant increase in clarity. |
| banzhaf.net /docs/cereal.html (10010 words) |
|