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| | Cognac! |
 | | Their premium cognac stocks have been backing up in France, requiring unprecedented efforts to create radically new avenues of usage, different products, unconventional marketing directions for surplus inventories, and, in some cases, even a re-examination of company image, as we shall see. |
 | | Meanwhile, the salvation for cognac fortunes continues to be found right here in the good old brandywine-loving USA, where, once again, last year, the category continued its vibrant growth escalation of recent years with an outstanding overall double digit increase of 11.3% that reached the 2.5 million case plateau in cognac sales. |
 | | Whether it's the lapping of the cognac or the accelerated evaporation process or the infusion of sea air, or the fact that you're going through different climates, barometric pressures and humidity changes, all these natural phenomena come together to create an exquisite harmonious single entity in the cognac. |
| www.beveragebusiness.com /bbcontent/art-arch/mmbradford01.html (6992 words) |
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