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| | Cohorts(R) Selected By Starz Encore Group To Assist In Pay TV Marketing Research Trial at Insight's Louisville System |
 | | Unlike aggregated census data, Cohorts does not assume that every member of a given neighborhood is similar in tastes and behavior, thereby overcoming the limitations of widely used, geographically based segmentation methods. |
 | | Cohorts comprises 30 homogenous Cohort segments, which have been given names that are dramatically over-represented within the respective segments. |
 | | Cohorts is a registered trademark of Looking Glass, Inc. For more information, visit http://www.cohorts.com or contact Sandy McCray at Cohorts, 1624 Market St., Suite 311, Denver, CO 80202; (303) 893-8600; fax (303) 893-8611; or smccray@cohorts.com. |
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