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	CarbWire - Coke C2 review
		With the news that McDonald's is trying it out in some locations, Coke C2 has the possibility of being huge.
		Coke C2 is marketed at Coca Cola Classic drinkers that don't like the taste of Diet Coke.
		Coke C2 does a great job at what it claims to do (cut sugar without cutting taste).
	www.carbwire.com /2004/06/11/coke-c2-review (273 words)

	Coke - C2 Low Carb Losses Fizz WSJ 10-20-04
		In fact, C2 was a pivotal test of Coke 's overarching strategy to drive more-profitable growth by achieving higher margins on its drinks.
		Coke 's scaling back of expectations for C2 underscores how ill-equipped the company and its bottlers are for the task of restoring growth in the U.S. Following a profit warning last month, Coca-Cola is expected to report a sharp drop in third-quarter earnings tomorrow.
		And there were cryptic ad slogans on billboards for C2 that said, for example, "Half the political, all the party." Worst of all, many cola drinkers found C2's taste disappointing, complaining it was either too flat or had an aftertaste reminiscent of the aspartame in Diet Coke.
	www.msb.edu /faculty/homak/HomaHelpSite/WebHelp/Coke_-_C2_Low_Carb_Losses_Fizz_WSJ_10-20-04.htm (939 words)

	Coca-Cola
		Coke's major rival is Pepsi, which began as its imitator in the early 20th century.
		When New Coke was introduced in 1985, the economy of Madagascar crashed, and only recovered after New Coke flopped, since New Coke used vanillin, a less-expensive synthetic substitute.
		Coke is less popular in other places, including some Middle East and Asian countries such as Palestine and India — in the latter, due to suspicions regarding the health standards of the drink, and in the former, due to rumors that Coca-Cola supports Israel, or simply Anti-American sentiments.
	www.brainyencyclopedia.com /encyclopedia/c/co/coca_cola_1.html (3142 words)

	Coca-Cola C2 - Wikipedia, the free encyclopedia
		Coca-Cola C2 (also referred to as Coke C2 or C2 Cola) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend.
		This new Coke product is said to have half the carbohydrates, sugars and calories, compared to standard Coke, and is thus targeted toward dieters.
		It has more calories than Diet Coke, but its taste is much closer to standard Coke.
	en.wikipedia.org /wiki/Coke_C2 (230 words)

	Coke C2 and Pepsi Edge: Consumer Education Will Be Key.
		Coke and Pepsi launched their mid-cal colas -- Coke C2 and Pepsi Edge -- in early-mid June in limited packaging.
		Coke and Pepsi bottlers says it's too early to know much, but both say key is educating consumers as to "what these products are," and several bottlers cite confusion about the products.
		Coke bottlers re C2: 1) "We're trying to get a good build, we're not trying to do a gazillion cases the first month." 2) "Consumers are still trying to figure it out." 3) "We did a good job in getting it out, but it's too early to tell...
	www.beverage-digest.com /editorial/040709.php (580 words)

	BevNET.com - Coca-Cola C2 vs Pepsi Edge: A Head-to-Head Comparison
		Posted: 6/14/2004 3:29:20 PM Coke C2 and Pepsi Edge are finally here, so it seems appropriate that we bring you a head-to-head comparison of the two.
		Coke C2 and Pepsi Edge both have packaging that retains the look and feel of their flagship brands.
		Coke C2 uses a blend of HFCS, sucralose, aspartame, and ace-k which results in a lower carb and calorie count than Pepsi Edge.
	www.bevnet.com /news/2004/06-14-2004-pepsi_edge_vs_coke_c2.asp (640 words)

	Coke to Debut C2 Campaign
		Coke spent $25 million in media on the May 2002 launch of Vanilla Coke, according to Nielsen Monitor-Plus.
		C2, which debuted in Japan two weeks ago, will be on stores shelves in the U.S. by early June.
		C2 is the latest of four new cola products the company has introduced since 2002.
	www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1000517485 (526 words)

	Coca-Cola C2 - Half the Carbs, Half the Calories & All the Great Taste
		Coco-Cola C2 is a refreshing blast of WELCOME to dieters.
		That 20 ouncer, 250 calorie bottle in C2 form contains about 125 calories and frankly, neither Tom or I could tell one tab of difference between C2 and 'the real thing'.
		As a note, we aren't fond of Diet Coke.
	www.dietbites.com /coca-cola-C2-coke-C2.html (137 words)

	Coke's C2 to Dish Out 12 million Samples, Pepsi Edge on Shelves Next Month (Site not responding. Last check: 2007-10-24)
		Coca-Cola C2 was introduced to the United States at festivities in Los Angeles, featuring appearances by Paula Abdul and Ryan Seacrest.
		Coca-Cola C2 will be available immediately in 20-ounce PET bottles and 12-ounce cans, including special eight and 18-can multi-packs.
		In other Coke news, a new music download site by Coca-Cola Austria will be featured this summer at a rock festival and will tie-in to a summer promotion.
	bg.promomagazine.com /ar/marketing_cokes_dish_million (603 words)

	winneroftheSAT: Coke C2: An Essay
		The packaging may look similar, but don’t be tricked, the classic Coke red is outlined with gunmetal grey trim and has a commanding alphanumeric C2 snuggled powerfully under the timeless Coca-Cola script.
		C2 is for people who want less carbs than a regular soda but apparently don’t want the zero carbs of a diet soda.
		This same non-diabetic target audience of maniacs loathes the taste of Diet Coke, yet in sensational paralogical rationale, they don’t mind that all of the ingredients of Diet Coke are in this new mess of a soda.
	winnerofthesat.blogspot.com /2004/07/coke-c2-essay.html (965 words)

	brandchannel.com \| Coca-Cola C2 \| Low Carb Trend \| Food and Beverage \| New Product Launch \| brands \| brand \| branding (Site not responding. Last check: 2007-10-24)
		She says back when Diet Coke was launched in 1982, there was a large segment of consumers that wanted a carbonated soft drink with zero calories.
		Bayne says she expects there to be some cannibalization of Coke’s market by C2’s, but she also expects to source from some other cola and non-cola soft drinks.
		She says Diet Coke Vanilla had a "great" year in 2003, and Diet Coke with Lemon was relaunched with the lime version and its sales have also improved.
	www.brandchannel.com /features_profile.asp?pr_id=186 (1618 words)

	Coca-Cola C2 - The BevNET.com Review
		The labeling for Coke C2 is subtle, perhaps to the point of fault.
		The Coke C2 logo is far from eye-catching and the descriptive text "Lower Sugar Colahalf the sugar of regular cola" is still less conspicuous.
		Labeling aside, we think Coke C2 is a solid product that should find a niche among the folks that are neither here nor there with respect to cola calories.
	www.bevnet.com /reviews/cocacolac2 (368 words)

	Half the calories, and no interest \| ajc.com (Site not responding. Last check: 2007-10-24)
		While Coke is holding to claims it will keep selling the brand, C2 hasn't had a strong start.
		Coke Zero, set to debut in mid- to late June, will be sold using the theme "Everybody Chill," according to Beverage Digest.
		Vanilla Coke, for example, recorded sales of 35.6 million cases in the United States in 2004, far off the high point of its first year.
	www.ajc.com /business/content/business/coke/0505/13edge.html (464 words)

	Coca-Cola - Press Center - Press Release (Site not responding. Last check: 2007-10-24)
		C2 in Japan first and then the United States this summer.
		C2 was created to specifically address their desire for a lower-calorie cola with that great
		C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.
	www2.coca-cola.com /presscenter/nr_20040419_coca-cola_c2.html (280 words)

	USATODAY.com - Coke to launch mid-calorie cola in Japan, U.S. (Site not responding. Last check: 2007-10-24)
		Coke to launch mid-calorie cola in Japan, U.S. ATLANTA (Reuters) — Coca-Cola (KO) will launch a new mid-calorie version of its flagship cola brand in Japan, followed by the United States this summer, the world's largest soft drink maker said Monday.
		Coca-Cola C2 will arrive at a time when Coca-Cola is working feverishly to revitalize sluggish soft drink sales in North America, the largest and most important market for Coca-Cola and its nearest rival PepsiCo.
		In addition to its new Vanilla Coke brands, Coca-Cola has unveiled lime and lemon-flavored versions of its Diet Coke brand, the third most popular soft drink in the United States.
	www.usatoday.com /money/industries/food/2004-04-19-coke_x.htm (456 words)

	Blogger: Email Post to a Friend (Site not responding. Last check: 2007-10-24)
		Pepsi Edge and Coke C2 are the latest products being released (limited availablility) to the carb fearing masses.
		Read the Coke C2 Review Pepsi Edge and Coke C2 are the latest products being released (limited availablility) to the carb fearing masses.
		Carbwire.com - Coke C2 ReviewProsColor and consistency is identical to Coca-Cola ClassicNearly zero aftertasteIf it wasn't directly compared to the original (within seconds of each other), it would have been very hard to tell C2 from Classic Coke.
	www.blogger.com /email-post.g?blogID=5902171&postID=108840105233319824 (396 words)

	Coke goes after low-carb biz - May. 25, 2004
		But whether C2 will actually give Coke a leg up in the infamous cola wars remains to be seen -- especially since archrival PepsiCo Inc. (PEP: Research, Estimates) is also gearing up to release its own low-carb soda called "PepsiEdge" in mid-June.
		With C2, Coke appears to be capitalizing on the popularity of diets such as Atkins and South Beach, since the new cola is billed as having half the carbs, half the calories and half the sugar of regular Coke.
		She said that both Coke and Pepsi could end up cannibalizing other brands in their portfolio, especially if consumers start to defect from either the full-calorie or the diet category brands.
	money.cnn.com /2004/05/25/news/fortune500/coke_c2 (680 words)

	Coca-Cola president sees C2 ‘cannibalizing’ Coke
		The company, he added, estimates about 50 percent to 55 percent of the volume coming from C2 will be ‘‘incremental to our business, which is pretty high’’ with 10 percent to 15 percent of that volume coming from other categories, like water and other non-carbonated drinks.
		C2, with its 12 grams of carbohydrates, may not be a choice for those on the strict Atkins diet, Knauss admits.
		Regular Coke has 27 grams of carbohydrates, so switching to C2 might be a more viable choice for aging people who are cutting their consumption of sugar colas, but love the taste of regular Coke, Knauss said.
	www.gwinnettdailyonline.com /GDP/archive/articleA570CFD1C3444294A77236A24F60DD22.asp (403 words)

	Subnoodle.com - Nick Reviews Stuff! - Coke C2 (Site not responding. Last check: 2007-10-24)
		So it was with great reservation that I decided to give Coke C2, Coca-Cola's fray into the low-carb soft drink market a try.
		Coke is only a marginally good soda in its normal form, and more or less repugnant as a diet cola.
		Since C2 is scarcely more than Coke and Diet Coke mixed together in the former Surge vat, it's only fair to give it a deservedly middling grade.
	www.subnoodle.com /reviews/nickreviews/july1_2004.html (694 words)

	Where is Coke C2? \| Ask MetaFilter (Site not responding. Last check: 2007-10-24)
		Coke Zero, it's not as sweet as Diet Coke or the Splenda version thereof, and the aftertaste is minimal.
		COKE ZERO is Coke's first attempt at a diet Coca-Cola Classic in an attempt to mirror the taste of its flagship drink.
		Coke Zero uses both Nutrasweet and Ace-K. Nowadays they prefer to use blends of artificial sweeteners because you get less of both aftertastes, maybe to the point where they're unnoticeable.
	ask.metafilter.com /mefi/25813 (1389 words)

	Coca-Cola C2 -- Facts, Info, and Encyclopedia article (Site not responding. Last check: 2007-10-24)
		Coca-Cola C2 -- Facts, Info, and Encyclopedia article
		It has more calories than (additional info and facts about Diet Coke) Diet Coke, but its taste is much closer to standard Coke.
		The packaging design differs from other Coke products in that (A specific size and style of type within a type family) fonts are printed in fl.
	www.absoluteastronomy.com /encyclopedia/c/co/coca-cola_c21.htm (75 words)

	Fool.com: Coca-Cola C2: the Real Thing? [Motley Fool Take] June 8, 2004
		The appeal to diet-cola drinkers will be minimal, and in order to lure in regular-cola drinkers, it has to taste like good old-fashioned Coke, not just carry the reduced-carb moniker.
		This taste tester found C2 to be an unappealing blend of Coke and Diet Coke, which, given the mix of natural and artificial sweeteners, is not too surprising.
		A quick glance at their respective websites shows that Coke has a deep roster of international brands that Pepsi simply can't match.
	www.fool.com /News/mft/2004/mft04060820.htm (452 words)

	HawaiiThreads.com - Coke C2 vs. Pepsi Edge
		I share my wife's disdain for the absolutely ridiculous reach of the "low carb" fad, and we weren't exactly surprised when both leading cola makers introduced their own appeal to the Atkins-obsessed masses.
		(The opposite of this review, but we're not counting carbs.) I found C2 to have a strong aftertaste, and an overall taste too close to Diet Coke to be worth choosing C2 over Diet (if they both taste bad, why not go for almost no calories instead of a few?).
		That C2 commercial put me off the stuff without even tasting it (but then I'm not a fan of Coke, any style).
	www.hawaiithreads.com /printthread.php?t=1606 (308 words)

	Coke Is It
		C3 is a hex-crawler robot, outfitted with a CMUcam, enabling it with the ability to search and find puddles of Coca Cola placed on the gallery floor.
		When C3 finds a puddle of Coke, it sucks the beverage up through an electrical pump, and then sprays it across itself.
		The acidic compounds in Coke eventually eats through the robot’s skin, finding its way to the circuitry, causing it to break down.
	swamp.nu /projects/cokeisit1.html (149 words)

	Coke launches campaign for low-carb cola - Food Inc. - MSNBC.com (Site not responding. Last check: 2007-10-24)
		Coca-Cola C2, featuring the familiar red label, but with fl lettering instead of the traditional white, will be available in U.S. stores in early June, the company said at a promotional event in Hollywood.
		An 8-ounce serving of C2 has 45 calories and 12 grams of carbohydrates, compared with 100 calories and 27 grams of carbohydrates with original Coke, the company said.
		The start of Coca-Cola's ad campaign for C2, which features the tagline "Half the Carbs, Half the Cals, All the Great Taste," will be tied to the finals of the hit Fox talent show "American Idol" on Tuesday and Wednesday, the company said.
	www.msnbc.msn.com /id/5052766 (441 words)

	NG BBS - Coke C2
		C2 definitely tastes different (at least to me) when it gets a bit warm.
		Posted: 8/17/04 10:31 PM Coca-Cola C2 is a marketting scam working off the fat people in America by tricking them into thinking they can lose weight by drinking C2.
		Posted: 8/18/04 11:31 AM They were giving out C2 Coca Cola at the latest KISS concert i went to, and i have to say, for free, it wasnt bad at all.
	www.newgrounds.com /bbs/topic.php?id=162611 (566 words)

	The Green Head - Watercooler News: Mid-Carb Cola Showdown : Pepsi Edge Vs. Coke C2 !!! (Site not responding. Last check: 2007-10-24)
		Like Coke C2, Pepsi Edge is not meant to be a low-carb drink.
		July 05, 2004 2:15 AM I tried Coke C2 finally at a 4th of july party, it tastes like regular coke, but a little less "harsh".
		July 19, 2004 1:27 PM I tried Coke C2 about two weeks ago and I like the taste of it.
	www.thegreenhead.com /watercooler/2004/06/mid-carb-cola-showdown-pepsi-edge-vs.php (631 words)

	Unbecoming Levity :: C2 -- Coke Teyewww...
		Include a case of Coke 2 and we'll try it out." Well the C2 (I'm still not comfortable with how much that reminds me of C4) sat for days and only one can of it disappeared.
		Sorry, but this soda drinker's opinion is that C2 is gross, and I was more than happy to dump the undrunk portion down the drain.
		Haven't tried C2 yet (the fact that they screw you by charging the same amout as a 12 pack for a 9 pack is annoying) but if it has any Tab taste to it at all I'll probably love it.
	unbecominglevity.blogharbor.com /blog/_archives/2004/6/29/97347.html (789 words)

	CarbWire - Coca-Cola C2 coming this summer
		Coca-Cola today officially announced Coca-Cola C2, its new soda with half the sugar, carbs and calories of regular colas.
		Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.
		As we reported last month, Pepsi will soon introduce Pepsi Edge, a mid-carb soda that is competing for the same market as Coke C2.
	www.carbwire.com /2004/04/19/cokec2 (204 words)

	morons.org - From New Coke To C2 (Site not responding. Last check: 2007-10-24)
		Coke, the most recognizable brand on the planet (a friend once pointed out that Coke is more recognizable than the U.S. flag) has just come out with a new brand C2.
		I've heard the New Coke was a way for the company to make money by promoting a different formula they knew was a joke, and than bringing back the origional.
		I read that a man who weighed an amazing 148 pounds decided to take on the diet because he's 8 pounds heavier than he was before, and sued because he nearly died of clogged arteries from the fat and cholesterol he consumed as an alternative.
	web.morons.org /article.jsp?sectionid=7&id=5169 (2152 words)

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