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	Coca-Cola Zero - Wikipedia, the free encyclopedia
		Coke Zero is currently sold in Australia, Canada, Hong Kong, Korea, New Zealand, the United Kingdom (since June 2006
		Coke Zero is Coca-Cola's biggest product launch in 22 years and primarily targets young adult males.
		Once exposed, some consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.
	en.wikipedia.org /wiki/Coke_Zero (371 words)

	The Origin of Brands Blog: It’s a net Zero for Coke (Site not responding. Last check: 2007-11-02)
		Coke should have done that years ago when they first introduced Diet Coke, the product should have been given a new name then without the derogatory diet on it.
		Coke Zero is made from the Coca Cola Classic Formula, thus it tastes more like coke.
		Your rant on coke zero and C2 holds true for all businesses where brand extension is looked upon with excitement..To me most brand extensions are either desperate attempts to rejuvenate or move away from existing brands...
	ries.typepad.com /ries_blog/2005/06/its_a_net_zero_.html (2871 words)

	Fighting to Lose: Coke Zero
		A while ago I started hearing about "Coke Zero" and I thought, "What's the difference between that and Diet Coke?" I guessed it might be a re-branding thing but then I discovered that Diet Coke is really sugar-free "New Coke" -- the marketing disaster of the 80s sweetened with aspartame instead of sugar.
		Coke Zero, on the other hand, is Coca-Cola Classic with aspartame.
		Coke Zero is the worst thing ever invented.
	fightingtolose.blogspot.com /2005/09/coke-zero.html (168 words)

	Coke Zero to get a new push
		Coke Zero, a diet drink, is designed to taste more like regular Coke than Diet Coke does.
		In August, well-known analyst Bill Pecoriello at Morgan Stanley issued a report saying that Coke Zero was falling short of his projection of a 1.5 percent share, which he claimed was in line with Coke's internal projections.
		Coke, however, has maintained that Coke Zero is exceeding expectations.
	www.statesman.com /money/content/shared/money/stories/COKE_ZERO_1025_COX.html (467 words)

	Coke Modifies Coke Zero Ads. Knauss Says Brand Is Ahead of Expectations.
		Coke recently makes several modifications to Coke Zero advertising, and Coke North America chief Don Knauss tells BD product will hold 1.0+ share in a year.
		Zero was introduced with ads bearing tagline, "Everybody Chill." Flagship ad, called "Chilltop," is remake of famous Hilltop ad used for Coke in 1970s (BD 6/10/05).
		Coke recently added explanatory line to Chilltop ad: "Real Coca-Cola Taste Plus Nothing." Additionally, Coke is releasing new 15-second spot which shows bottle of Coca-Cola morphing into bottle of Coke Zero.
	www.beverage-digest.com /editorial/050819.php (488 words)

	Ex Isle Forums > Coke Zero?
		Coke Zero tastes slightly different that Diet Coke, but in blind taste tests conducted by yours truly, no one could pick it out from the crowd.
		Coke is the brand staple, and I'd bet that they'd try it on another, more flexible inventory than the main inventory.
		Now we're seeing Pibb Zero on the shelves, which is using the same aspartame/ace-k blend used in Coke Zero for sugar-like taste without the distinctive chemical aftertaste of 100% aspartame.
	www.exisle.net /mb/lofiversion/index.php/t30213.html (2181 words)

	Bulletin - Coke Zero (Site not responding. Last check: 2007-11-02)
		Zero did OK in the United States and a launch was slated for Australia, so late last year those marketroids threw the switch on a stealth campaign that saw an unbranded blog-like website, called The Zero Movement, spring up.
		And that – and not the rumours that Coke Zero is known internally as NC2, in honour of the botched 1985 launch of New Coke – is the crux of the matter.
		Coke wouldn’t comment on whether employees are allowed to blog, or have to identify themselves as employees when posting on Coke in internet forums.
	bulletin.ninemsn.com.au /bulletin/site/articleIDs/DF80F0222F68EBC8CA257103000F38B7 (1458 words)

	Coke Zero: Confused Anyone?
		I love coke, spelda coke was better than diet coke, and i think coke zero is better than spleda coke, but i agree we need a diet soda that taste like the classic taste of coca cola classic!
		Coke Zero is the CLOSEST thing I have found to match genuine Coca-Cola Classic, but with 0 calories, 0 carbohydrates.
		Coke Zero, by contrast, is Coke with the sugar removed, and replaced with an aspartame/ace-k combination.
	www.diet-blog.com /archives/2005/06/14/coke_zero_confused_anyone.php (2180 words)

	BevBoard: Is Coke Zero being discontinued
		Coke Zero will soon be available in more places in 8 pack 12oz PET bottles - but I'm not sure if this will be nationwide or in every chain.
		I was in Michigan this week and Coke Zero was everywhere and all the flavors of Desani, including Strawberry.
		We were at Walmart last night looking at the empty shelves where Coke Zero used to be, and were told by their staff that it has been discontinued.
	www.bevnet.com /bevboard/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=1;t=003212 (1364 words)

	Coke Zero Beats Retail Intro on eBay (Site not responding. Last check: 2007-11-02)
		ATLANTA Coke Zero will not be available in stores until June, but a Kentucky man purchased the first bottles of the drink and several limited edition collector items for $2,750 on an eBay auction earlier this month, the company said.
		Coke said it is matching the money Leggett paid for the products and donating the total to the American Red Cross.
		Coca-Cola also said Coke Zero would be the title sponsor of the eighth annual Rock 'n' Roll Marathon in San Diego on June 5.
	www.adweek.com /aw/regional/southeast/article_display.jsp?vnu_content_id=1000895419 (359 words)

	Coke to launch new no-calorie drink - Food Inc. - MSNBC.com
		Zero will have different taste from Diet Coke
		Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.
		This material may not be published, broadcast, rewritten or redistributed.
	www.msnbc.msn.com /id/7257920 (365 words)

	woxy.com > Boards - Coke Zero
		Today in our cafeteria, Coke was giving away Coke Zero, their new diet coke.
		Coke Zero seemingly has the some artificial sugar as regular Diet Coke, but by some miracle of science, it tastes way better.
		Coke Zero uses a combination of aspartame (reg.
	msg.woxy.com /boards/showthread.php?t=28458&page=2 (1051 words)

	Aces Full of Links: Coke Nemesis: Coca-Cola Zero (Site not responding. Last check: 2007-11-02)
		Coke Zero seems to be a nemesis to all the different diet sodas already in the Coke line.
		Coke with Lime - probably a result of some Coke marketing guy travelling to France and noticed everyone there likes a lime in their Coke at the restaurant.
		I asked a coke man the other day, "what flavors are next?" He couldn't say but stated he preferred the classic coke without the odd flavors.
	www.drmomentum.com /aces/archives/002041.html (3148 words)

	Sailing Close to the Wind » Blog Archive » Pepsi Max vs Coke Zero
		Coke Zero has been out for a few weeks now and it’s almost time to face the tough decisions.
		But now that Coke Zero is on the scene I am filled with questions.
		After all, Coke believed that Diet Coke was an impressive drink, but now Coke Zero is so much less than Diet Coke.
	www.rowen.id.au /blog/2006/02/pepsi-max-vs-coke-zero (1145 words)

	woxy.com > Boards - Coke Zero
		Coke Zero is sweetened with aspartame and acesulfame potassium (ace-k) and has zero calories.
		Well, I tried a Coke Zero yesterday, and honestly, I can't tell the difference between it and C2.
		Coke Zero is an artificially sweetened zero-calorie masterpiece.
	msg.woxy.com /boards/showthread.php?t=28458&page=2 (860 words)

	Coke Enlists Crispin for 'Zero' Line Extension (Site not responding. Last check: 2007-11-02)
		Sprite Zero has been on the market for about a year with advertising handled by WPP Group's Ogilvy and Mather.
		Coke spent $1 million in 2004 on the brand.
		In a statement, client vp Dan Dillon said, "Coca-Cola Zero is exactly what young adults told us they wanted—real Coca-Cola taste, zero calories and a new brand they can call their own.
	adweek.com /aw/national/article_display.jsp?vnu_content_id=1000847127 (269 words)

	the zero coke movement - Welcome to the Zero Coke movement...
		But thanks to companies like Coke, land is cleared and waste and pollution are created just to make sure people have sweetened, chilled beverages.
		the zero coke movement - the zero movement.
		Coke helps pay for this site every time a visitor clicks their 'zero movement' ads.
	www.thezeromovement.org (182 words)

	Phoood: Coke Zero
		Coke Zero has more of a “Coke” taste than Diet Coke, and it also has less of that nasty “diet” taste.
		I was surprised at Coke Zero, they finally nailed the Classic Coke taste in a diet soda.
		The story, as I understand it, is that they tried formulating regular Coke without the sugar and it tasted awful, so they started over from scratch making a new soda that tasted pleasing and used aspartame, without the constraint of trying to make it taste like regular Coke.
	www.phoood.com /weblog/archives/000088.html (655 words)

	MWerks Forums: Coke Zero?
		Well, I have done several tastings and found the Zero to be much smoother than any regular or diet soda I've ever tasted.
		I always thought Diet Coke was the Diet formula of Coke Classic, but not so.
		I've heard that the national advertising campaign for Coke Zero featuring G. Love will begin on the 24th.
	forums.mwerks.com /zerothread?id=2035268 (877 words)

	Low-cal Coke in testing stage (Coca-Cola Zero being tested) (Site not responding. Last check: 2007-11-02)
		Tinkering with the Coke formula is famously hazardous, as many remember from the awful introduction of New Coke 20 years ago.
		The so called tampering with coke was the result of the government clamping down on the use of cocaine in coke.
		Ironically, Coke and other soft drinks would naturally have fewer carbs (and fewer simple carbs, which are the worst kind) if they'd just switch back from high-fructose corn syrup to real sugar.
	www.freerepublic.com /focus/f-news/1347222/posts (2596 words)

	Review: Coke Zero - TannerWorld Junction
		Unlike Diet Coke, which is sweetened with aspartame, Coke Zero is powered by both aspartame and acesulfame potassium (also known as Ace-K).
		This is in contrast to Coke's other "not officially diet but it really is" drink, Coke C2, which is sweetened by a mix of aspartame, sucralose, and Ace-K. The packaging is very cool, in my opinion.
		It should be noted that the formula for Coke Zero is a diet version of the Coke Classic formula, whereas the formula for Diet Coke is actually a diet version of New Coke/Coke II, thus there is a big difference in taste.
	forums.tannerworld.com /showthread.php?t=5728 (491 words)

	1Fast400 Forums -> Diet Coke vs. Coke Zero (Site not responding. Last check: 2007-11-02)
		The taste of Coke Zero is much closer to that of Coke, just a little flatter tasting.
		It is for the most part based on marketing(what isnt with the bigger co.) coke zero was tested and found to be more "appealing" to younger males.
		Coca-Cola Zero is a product of the Coca-Cola company, released in June 2005.
	forums.1fast400.com /topic16778.html (748 words)

	Coke Zero, Diet Coke with Splenda - KFFL Community
		Tried Coke Zero couple weeks ago - remembered "Pepsi One", which they said tastes nothing like Diet Pepsi (even though it was the same thing).
		Coke with Splenda is real good, as are most other soda products that are sugar free now...I tried COke Zero and it had great taste.
		I went to buy some sugar free cookies one day and they had these ones Iliked but they were twice the price for the sugar free ones as the regular ones and the box was half the size.
	www.kffl.com /forums/showthread.php?s=fe8df07bea6797eba3516346954c8536&p=1958173 (790 words)

	Coca-Cola - Press Center - New Products - Coca-Cola Zero
		Zero 12oz can available in hi-resolution JPEG format
		Zero fridge pack available in hi-resolution JPEG format
		Diet Coke Sweetened with Splenda group available in hi-resolution JPEG format
	www2.coca-cola.com /presscenter/newproducts_cocacola_zero.html (78 words)

	What is the difference between Diet Coke and Co... - Answerbag
		Coke Zero is sweetened with a blend of aspartame and acesulfame potassium.
		Diet Coke was an entirely new formula which would eventually become the basis for the controversial New Coke.
		Zero is closer tasting to original coke, however, close your eyes and drink between the two and you can definately tell the difference.
	www.answerbag.com /q_view.php/27345 (404 words)

	Coke Zero - Page 2 - hardCOREware Forum (Site not responding. Last check: 2007-11-02)
		Coke Zero is just another name for Diet Coke.
		I drink C2, which is like halfway between Coke and Diet Coke/Zero.
		It has half the sugar normal Coke does, and uses some artificial sweetener for the rest.
	www.hardcoreware.net /forum/showthread.php?p=350106 (679 words)

	B&T : BLOGS POST -- Zero plus zero is still zero
		It was all those fl posters going on about the Zero Movement — yep I have to say I was zero curious — but then in terms of the success of the campaign I wasn’t so curious as to write down URL and check out the site to see what it was all about.
		There are some wonderful aspects to an age where every consumer has a voice if they have access to blogger.com or typepad but if you are big company like Coke trying desperately to be down with the kids, then a site like The Zero Movement Sucks isn’t one of them.
		Coke must be hitting its head against a wall after the flops that were Cherry Coke, Lemon Coke, and now Lime Coke.
	www.bandt.com.au /blog/blogposts.asp?postid=105 (1806 words)

	Greg tries Coke Zero and blogs about it
		I imagine that Diet Coke is something that wouldn't be invented today — it was forged in the compromise between taste and calories.
		Basically, Coke Zero starts with the cola formula of Coke Classic and uses aspartame and acesulfame potassium as the sweetener instead of sugar.
		Diet Coke, the world's No. 1 diet cola, uses a formula more similar to New Coke (remember that wrong turn?), which is really old forgotten Coke since they trash-canned New Coke nearly two decades ago.
	homepage.mac.com /gbm/iblog/C1255309035/E20050718223227 (608 words)

	Coke Plans to Introduce Lime-Flavored Cola in U.S.
		Bottler says company's enthusiasm "is based on the success of Diet Coke with Lime which is doing well." New lime cola would be company's first regular CSD line extension for trademark Coke since Vanilla Coke introduced in 2002.
		Coke is also considering new no-cal or low-cal cola sweetened with sucralose.
		Bottler tells BD that name, "Coke Zero," is still under consideration, but so are others.
	www.beverage-digest.com /editorial/050107.php (261 words)

	Coke product suffers identity crisis
		Coke Zero was designed to taste more like regular Coke and appeal to consumers who are cutting back on regular soft drinks but don't like traditional diet drinks.
		The Coke Zero commercial is a remake of the company's popular 1971 ad "I'd like to buy the world a Coke," which was filmed on a hilltop.
		Another problem for Coke Zero is that there are a lot of other new diet soda products out there.
	www.dailysentinel.com /news/content/shared/money/stories/0508/COKE_0812_COX.html (656 words)

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