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 | | This communicative perspective allows scholars to broaden their theory application to the field of strategic communication to include organizational and interpersonal communication, mass communication theories, organization theories, organizational behavior, social, cultural, economic and political theories; anthropology, and history, management, psychology, speech, public relations, marketing, advertising and rhetoric in the context of strategic communication. |
 | | She was joint owner of a publicity and advertising agency, head of corporate communication for the South Africa Tourism Board and executive consultant for internal communication in the human resources division of the ABSA Group, Africa’s largest financial services institution. |
 | | Her research focuses on the relation between communication and organisation, on the practice of communication management, and on the role of communication in public relations. |
| lamar.colostate.edu /~ijosc/journal_proposal_feb04.doc (3002 words) |
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