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Topic: Competitor analysis


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In the News (Mon 22 Apr 19)

  
  Competitor analysis - Wikipedia, the free encyclopedia
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
In this example competitor #1 is rated higher than competitor #2 on product innovation ability (7 out of 10, compared to 4 out of 10) and distribution networks (6 out of 10), but competitor #2 is rated higher on customer focus (5 out of 10).
Overall, competitor #1 is rated slightly higher than competitor #2 (20 out of 40 compared to 18 out of 40).
en.wikipedia.org /wiki/Competitor_analysis   (755 words)

  
 Competitor Analysis
A competitor analysis should include the more important existing competitors as well as potential competitors such as those firms that might enter the industry, for example, by extending their present strategy or by vertically integrating.
A competitor's capabilities can be analyzed according to its strengths and weaknesses in various functional areas, as is done in a SWOT analysis.
The result of the competitor analysis should be an improved ability to predict the competitor's behavior and even to influence that behavior to the firm's advantage.
www.netmba.com /strategy/competitor-analysis   (924 words)

  
 Competitor Analysis   (Site not responding. Last check: 2007-10-08)
Yet relatively few small and medium sized enterprises invest in a thorough analysis of their rivals, mainly due to a lack either of resources or an appreciation of how this can be carried out.
Competitor analysis ('CA') is the in-depth study of one or more rivals (or potential rivals) to gather information on their structure, strategies, strengths, weaknesses and future directions.
It's a highly specialised discipline, and while increasing numbers of very large companies are employing their own in-house competitor analysis professionals, for the vast majority of businesses the most practical option is to use specialist agencies.
www.glazers.co.uk /articles_competitor_analysis.htm   (1048 words)

  
 Lycos Search : competitor analysis
Competitor analysis identifies the strengths and weaknesses of...
Competitor Analysis, Netcam will analyze your competitors and develop a campaign to beat them.
Competitor Analysis is an important part of the strategic planning...
search.lycos.co.uk /cgi-bin/pursuit?query=competitor+analysis   (306 words)

  
 UsabilityNet: Competitor analysis
A context of use analysis of the intended product is important as it will identify the users, the tasks, and the context in which the product is planned to be used.
It is possible to do formal usability tests of competitor products that will also establish baseline usability requirements, but as this is resource intensive it is usually only possible to test a limited number of competitor products.
After a competitor analysis, the project should be able to move to requirements and prototyping activities.
www.usabilitynet.org /tools/competitoranalysis.htm   (1016 words)

  
 Competitor Analysis - An Alternative Approach from Bunnyfoot   (Site not responding. Last check: 2007-10-08)
But when we look at competitor sites, and in particular at what might be termed the ‘best of breed’, then a basic assumption is that we want to identify what they do well, rather than what they do badly.
Instead of analysing competitor sites using design heuristics, we argue that there is more value in identifying how competitor sites support the functions and user goals that we wish to include in our own sites.
A basic task analysis is then conducted, to show the sub-goals that are stepped through so as to attain the user goal.
www.bunnyfoot.com /freestuff/articles/usability/competitoranalysis.html   (1055 words)

  
 Industry Competitor Analysis
In practice, the sales and marketing department will often expand the competitor table to include all competitors and to lengthen the listing of evaluation criteria to include all factors which are relevant to winning the sale.
As additional information is collected on competitors, it is often appropriate to conduct an in-depth competitor analysis on one or more key competitors.
One competitor analysis format should be used to analyze a single business; the other format should be used to analyze a company (or a division of a company) which competes in two or more businesses.
www.e-competitors.com /Industry/industry_competitor.htm   (579 words)

  
 A guide to competitor analysis & competitive intelligence research   (Site not responding. Last check: 2007-10-08)
This guide to competitor analysis is by its nature, elementary - whole books have been written on the subject of competitor strategy (for example the classic texts by Michael Porter - Competitive Strategy and Competitive Advantage, available from our recommended books page).
And like in war, the competitor will have secrets that can be the difference between profit and loss, expansion or bankruptcy for the business.
Competitor intelligence needs to be evaluated and selectively communicated to all who need to make decisions based on what customers, suppliers, or other companies in the market are doing or are likely to do.
dspace.dial.pipex.com /town/square/ae034/competitor-analysis.shtml   (1432 words)

  
 Lexus Competitor Analysis -   (Site not responding. Last check: 2007-10-08)
In 1998 a competitor, was acquired and the name was changed to Training Associates, which has evolved into the company we are today.
A short, sharp, revealing analysis of the 2004 Lexus ES 330 from the experts at cars.about.com...
Strategy is on industry structure and competitor analysis in a variety of industry environments...
lexus.fmqg.com /index.php?k=lexus-competitor-analysis   (1165 words)

  
 e-Business Plan Tutorial: Competitor Analysis
A competitor analysis is an important requirement in any business plan because it (a) reveals the firm's competitive position in the "marketspace" (on-line marketplace), (b) assists you to develop strategies to be competitive, and (c) investors and other readers of the business plan will expect it.
The number of competitors you analyze is not as important as their competitive positioning and the depth of your analysis.
The competitor analysis is necessary background research for what the business plan reader regards as the most important outcome of the competitor analysis section -- a description of your sources of endurable competitive advantage.
myphliputil.pearsoncmg.com /student/bp_turban_introec_1/CompAna.html   (3614 words)

  
 Competitor analysis -- Facts, Info, and Encyclopedia article   (Site not responding. Last check: 2007-10-08)
Competitor analysis in (The commercial processes involved in promoting and selling and distributing a product or service) marketing and (Click link for more info and facts about strategic management) strategic management is an assessment of the strengths and weaknesses of current and potential (The contestant you hope to defeat) competitors.
It may also indicate a new (Click link for more info and facts about promotion strategy) promotion strategy such as push, pull, balanced, short term sales generation, long term image creation, informational, comparative, affective, reminder, new creative objectives, new unique selling proposition, new creative concepts, appeals, tone, and themes, or a new advertising agency.
A competitor's media strategy reveals budget allocation, segmentation and (Click link for more info and facts about targeting strategy) targeting strategy, and selectivity and (The concentration of attention or energy on something) focus.
www.absoluteastronomy.com /encyclopedia/c/co/competitor_analysis.htm   (864 words)

  
 Competitor Analysis   (Site not responding. Last check: 2007-10-08)
A surprising amount of information about your competitors' activities can be apparent from a number of aspects of their web site.
If your competitors web site has been optimised, the details that can be extracted from the optimisation can reveal just what the company has told their web agency to promote.
Should your competitor be using unfair tactics on their web site to gain advantage with search engines this will be reported.
www.alphaquad.co.uk /web-consultancy/competitor-analysis.htm   (350 words)

  
 Competitor Analysis, Understanding Competitors in Product Marketing
In my personal opinion, a competitor analysis should focus on, and revolve around, where competitors are most vulnerable -- in other words where natural marketing opportunities exist.
A competitor analysis begins with an understanding of competitor behavior in your market.
This is a synopsis of what competitors are trying to accomplish during the next five years.
www.robertwinton.com /competitor.htm   (524 words)

  
 What is competitive intelligence? How does competitive intelligence fit into the strategic planning process? What is ...
The goal of a competitor analysis is to develop a profile of the nature of strategy changes each competitor might make, each competitor's possible response to the range of likely strategic moves other firms could make, and each competitor's likely reaction to industry changes and environmental shifts that might take place.
A firm which does not rigorously monitor and analyze key competitors is poorly-equipped to compose and deploy effective competitive strategy and this approach leaves the firm and its markets vulnerable to attack.
Tactical issues include competitors' terms of sale, their price policies and the plans they have for changing the way in which they differentiate one or more of their products from yours.
aurorawdc.com /whatisci.htm   (1826 words)

  
 Benchmarking and competitor analysis
To be successful you need to know where you stand in your market, gain clarity as to what your competitors are doing, as well as how you measure up to them - and analyse where your best opportunities and risk reward lies.
Our aim is to deliver genuine value to your business, to help you set meaningful targets for your team, to know with certainty where your competitive advantage is and to reduce the uncertainty in driving your business forward.
Our analysis will deliver to you a clear point by point breakdown of the competition in your market; and the opportunities that exist in your business to either reduce cost or generate additional revenue.
www.nitro-ventures.com /business_support/benchmarking_competitor_analysis.htm   (155 words)

  
 Competitive Intelligence Basics - Competitor Analysis, Market Intelligence
Military Intelligence - The Genesis for CI It's true that intelligence networks from past ages were focused on military intelligence and that the methods used were both overt (open) and covert (secret), in many cases the later involving networks of spies.
Analysis is the means of making sense of the myriad of data available.
An example is where a company may be come aware of an imminent new product announcement by a competitor, and as a result may decide to bring their own new product launch forward.
www.worksys.com /ci101.htm   (2622 words)

  
 CONK! Encyclopedia: Competitor_analysis   (Site not responding. Last check: 2007-10-08)
Some firms hire competitor intelligence professionals to obtain this information.
The most common sources of new competitors are:
The entrance of new competitors is likely when:
www.conk.com /search/encyclopedia.cgi?q=Competitor_analysis   (729 words)

  
 TC 450 Competitor Analysis   (Site not responding. Last check: 2007-10-08)
The 'competitor' that I analyzed was Peculiar Pops a site dedicated to the review of so called 'exotic' sodas.
Although it is a personal hobby site, it is worth analysis because the reviews provide an answer to a problem my group's site faced; would it be possible to actualy review the taste of the beer or would we limit ourselves less subjective characteristics.
As a hobby site, its purpose is to provide its creator entertainment, with the effective purpose for users of introducing them to beverages outside their experience.
www-personal.engin.umich.edu /~sseyler/tc450/Competitor_0_2b.html   (687 words)

  
 Competitor Analysis | InfoCloud   (Site not responding. Last check: 2007-10-08)
This guide to competitor analysis is by its nature, elementary and is a summary...
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of...
That level of competition is revealed in the competitor analysis section of your...
411cloud.com /public/blog/4415   (391 words)

  
 A brief guide to Competitive Intelligence - what it is, what is involved and why it is important!
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
This guide to competitor analysis is by its nature, elementary and is a summary and precursor to a more detailed article published in Business Information Review in June 2002.
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes.
www.marketing-intelligence.co.uk /resources/competitor-analysis.htm   (2066 words)

  
 Internet Marketing: Business Competitor Analysis - Keeping One Eye On Your Competition
Core Digital Media offers a comprehensive range of marketing packs including competitor analysis that can help to keep you in front of the competition.
The simplest way to watch your competitors is to find their website, bookmark it and visit it regularly.
If you would like to discuss competitor analysis in more detail with one of our staff members please contact us.
www.core.com.au /support/helpguides/competitors.htm   (232 words)

  
 Internet Marketing: Competitor Analysis - Keep an eye on your online Business Competitors.
If you know what your competitors are and aren't doing you can use this information to increase your sales by attracting customers whose needs they aren't fulfilling.
As a part of our Intensive Marketing Pack we conduct a comprehensive competitor analysis so that you know exactly what your online competitors are doing.
We can also conduct a competitor analysis without the other features of the Intensive Marketing Pack and come up with a marketing strategy with you as either a one off or an ongoing campaign.
www.core.com.au /marketing/competitors.htm   (139 words)

  
 SBA - Marketing | Competitive Analysis
Competitors' strengths and weaknesses - List their strengths and weaknesses from the customer's viewpoint.
Competitors' strategies and objectives - This information might be easily obtained by getting a copy of their annual report.
Observing which specific trade shows or industry events competitors attend provides information on their marketing strategy and target market.
www.sba.gov /starting_business/marketing/analysis.html   (350 words)

  
 Competitor Analysis and Intelligence, Analysing the Internet Marketing of your Competition :: Receptional Internet ...
Our competitor analysis reveals your competitors' online strengths and weaknesses so you can develop powerful strategies to ensure that your business outperforms theirs.
Analysing the online performance of your competition is an important part of competitor intelligence; by identifying the strengths and weaknesses of your competitors' internet marketing activity, your own efforts in the area can be greatly improved.
We will analyse your competitors' websites, providing a detailed report on how effective the various aspects of their internet marketing activities are likely to be:
www.receptional.com /competitor_analysis.htm   (446 words)

  
 Strategy - Competitor Analysis
Competitor Analysis is an important part of the strategic planning process.
The important skill is to collect as many of the pieces as possible and to assemble them into an overall picture of the competitor.
However, an important challenge in competitor analysis is working out how to obtain competitor information that is reliable, up-to-date and available legally(!).
www.tutor2u.net /business/strategy/competitor_analysis.htm   (512 words)

  
 Corporate (Group) Competitor Analysis   (Site not responding. Last check: 2007-10-08)
It follows that a central aspect of strategy formulation is perceptive competitor analysis.
The primary benefit of a competitor intelligence system is that greater knowledge of competitors will enable a business to refine its strategies for superior results.
The time and resource requirements necessary to build a competitor intelligence system can vary dramatically depending upon many factors, including: how much data to collect, how easy it is to gather the data, and how the data are to be analyzed and used.
members.aol.com /AllPlans/start/group/grpcompa.htm   (237 words)

  
 Competitive Marketing Strategy through Competitor Marketing Analysis by Dynamic Digital Advertising   (Site not responding. Last check: 2007-10-08)
DDA illuminates their strengths and weakness, determines what search engine keywords they target and how they rank, with whom they share reciprocal links, what their marketing messages are, what information they provide, and what quality of overall user experience is available to their websites's visitors.
Analysis is instrumental in helping a company plot its positioning through search engine optimization and competitive online marketing.
The result: a comprehensive understanding of who your competitors are and what their websites are offering your shared prospective customers.
www.makingwebsiteswork.com /comp-marketing-analysis.html   (547 words)

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