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| | Tim Young's B2B Lead Generation & Management Blog: Sales Lead Tactical Tips (Site not responding. Last check: 2007-10-21) |
 | | Too often, marketing is the recipient of pressure from sales or finance to "generate leads", and the knee-jerk reaction is to think of a demand generation program...something to stimulate interest. |
 | | In complex sales situations, buying cycles have a repeatable process...one where a buying process is initiated, requirements are scoped, vendors/solution providers are contacted, vendors are considered, proposals are received, a vendor is selected, a solution is implemented and the buying process concludes. |
 | | In these complex sales environments, there are numerous people involved, some who are proponents of change (good guys for you) and some who are not. |
| salesleads.typepad.com /xsells/sales_lead_tactical_tips/index.html (3058 words) |
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