| |
| | Content Analysis (Site not responding. Last check: ) |
 | | If, to continue our example, we were to perform a content analysis on the memos superiors send to subordinates, we might decide to code each sentence according to its topic: directive, helpful suggestion, reprimand, request for information, friendly reminder, compliment, and so on. |
 | | Content analysis is a research technique based upon measuring (counting) the amount of something (violence, percentages of Blacks, women, professional types, or whatever) in a sampling of some form of communication (such as comics, sitcoms, soap operas, news shows). |
 | | There is one other aspect of content analysis that should be mentioned here and that is that content analyses are most useful when they have a historic or comparative dimension to them. |
| www.uiowa.edu /~commstud/adclass/research/content_analysis.html (945 words) |
|