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| | Wired News: Sponge Merchants Soak Up Business |
 | | After an eight-year absence, the Today Sponge is once again available in Canada and can be purchased on the Internet, thanks to Allendale Pharmaceuticals, a startup business in New Jersey that bought rights to the Today Sponge from the drug company that discontinued it. |
 | | A similar sponge was available in Canada, called Protectaid, so she figured it might appeal to those seeking a Today replacement. |
 | | Even without the show's help, the sponge is attractive to women because it doesn't require spermicidal gels, works for up to 24 hours, goes practically unnoticed after it's inserted, and has an effectiveness rate of up to 91 percent. |
| www.wired.com /news/medtech/0,1286,57914,00.html (866 words) |
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