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| | Qualitative Research: Conversation Analysis Guidelines |
 | | The notion of context is principally understood as the talk that immediately precedes and follows the conversational object under study (Heritage, 1988); this is sometimes referred to as the cotext of talk (Brown and Yule, 1983). |
 | | The conversational analysis may be supplemented by ethnographically oriented notions of context that entail the use of triangulated secondary data (such as think-aloud protocols, interviews, or diaries; see van Lier, 1988). |
 | | If you use quantification, ensure that it only follows careful analysis of the individual cases that are being quantified, with categories for quantification emerging from this analysis of individual cases (Stivers, 2001, 2002). |
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