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| | Grits for Breakfast: Sun Tzu and Opposition Research Strategy: Part III |
 | | Campaigns that use both an oppo researcher and a pollster can utilize the full range of research tools available to modern campaigns, but in a heated race, opinion polls cannot replace an opposition researcher. |
 | | That said, if many campaigns today rely too heavily on polling instead of paying human beings to research issues, it must be at least in part because too few opposition researchers understand that their task has an artistic, not just a perfunctory, component. |
 | | But knowing the leadership in a political campaign also means knowing everything that's possible to know about the candidates, or, in an issue campaign, the people and interest groups on various sides of an issue. |
| gritsforbreakfast.blogspot.com /2005/07/sun-tzu-and-opposition-res_112079173911184252.html (1312 words) |
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