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Topic: Corporate image

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In the News (Sat 25 May 19)

  Corporate image - Wikipedia, the free encyclopedia
Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales.
A corporation's image is not solely created by the company: Other contributors to a company's image could include news media, journalists, labour unions, environmental organizations, and other NGOs.
The corporate name and logo must also be consistent with the overall corporate image.
en.wikipedia.org /wiki/Corporate_image   (438 words)

 IQLogo - Corporate Image
Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus fascilitate product sales.
Governments, charitable organizations, criminal organizations, religious organizations, political organizations, and educational organizations all tend to have a unique image, an image that is partially deliberate and partially accidental, partially self-created and partially exogenous.
A good overall corporate image can be seen as the sum of all the images associated with the firm's individual product positions.
www.iqlogo.com /library/corporate-image.htm   (408 words)

 Corporate Identity Design and Brand Personality by Corporate Identity Designers
A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul.
Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable.
A corporate identity program is a system of signs that involves a combination code and criteria that, together, are the structure of the identity.
www.corporateidentitydesigner.com   (488 words)

 Information about Corporate Branding and Corporate Identity
From the conceptual identity perspective, the company’s cultural personality is the one in charge of the identity content; cultural personality is the group of the identity basic features, just as ideas and thoughts that form what the company is and the field where it works.
The image never arises from the thorough study of each individual’s conduct in front of a concrete company and its specific necessities.
This is why, in some cases, the image that a company intended to transmit is distorted by collective or individual prejudices, different interests and attitudes.
www.corporateidentitydesigner.com /CorporateIdentity.html   (380 words)

 Stelzner Consulting: Sample Corporate Image Designs
Corporate images are visuals designed to communicate the core essence of a corporate mission and objective in a graphical manner.
The objective of the image was to communicate its ability to connect data from different sources together.
This corporate image was designed for Ventura Technology Group, a growing memory manufacturing company.
www.stelzner.com /corporateimages.html   (288 words)

 International Centre for Corporate Marketing Studies - Corporate Marketing Blog - Corporate Identity, Image and ...   (Site not responding. Last check: 2007-10-08)
Worcester (1970) defines the corporate image of an organisation as the profile or sum of impressions and expectations of that organisation, built up in the minds of individuals who comprise its publics (Topalian, 1984).
Based on Dowling (1986) and van Riels (1995) earlier definition, corporate image is seen as a global impression formed in the minds of customers, and is based in part on the elements that constitute corporate identity.
He further defines corporate identity as "corporate identity comes into being when there is a common ownership of an organisations philosophy which is manifest in a distinct corporate culture (the corporate personality).
www.corporate-id.com /corporate-marketing-blog/2006/2/28/corporate-identity-image-and-reputation.html   (1112 words)

 Corporate Identity - Corporate Image
corporate identity specialists responded with a dynamic, corporate logo design that met and exceeded the client's lofty expectations while relaying a message of stability that every company logo design should deliver.
The challenge with the design was to develop an image that meshed the concept of receiving an outstanding interactive design service with unbelievably fast turnaround time.
corporate image even more with a cohesive stationery package, web site design and Flash animation, they went from ordering a basic corporate logo design package to completely revamping their entire corporate identity.
www.onlinelogo.com /corporate-identity   (301 words)

 Developing Corporate Identity / Corporate Image
Corporate identity is not just a logo or a name of a company.
Corporate identity enables the company to build recognition and loyalty among clients, to communicate its values and special approach to business in a memorable way, to establish a benchmark of set of goals, against which the performance can be judged, and to give employees a sense of belonging to a team.
Corporate identity is also the detailed way a company is intended to be run, serving as a guide to employees as the company grows.
www.businessgates.com /image.htm   (365 words)

 E-Commerce News: Viewpoint: Five Faces of Corporate Image
When the image of a corporate identity is simply a spinning burst of soft colors like a freeze frame slice from a kaleidoscope, and you can hear bee bop music from the 1960s, then it's about time for everyone to ride a painted microbus to a peace rally.
The corporation is like a humongous school project, run by the seat of the pants without a blueprint and chasing opportunities in a panic and in the dark.
These groups of corporations with images of no-bodies are derived from two main sources: those that have no appreciation for building a proper image and do not care, and those who see this as a direct threat to their other priorities and keep pushing aside their desires to do this professionally one day.
www.ecommercetimes.com /story/Five-Faces-of-Corporate-Image-39575.html   (954 words)

 Your Image Solutions : Personal and Corporate Image Consultants!
Your Image Solutions can provide you with a set image program, or allow you to customise a program to suit your exact needs.
You can choose from a menu of topics to cover the image issues that are most relevant to your company and staff.
Image is all absorbing, and makes a welcome break at a focused conference, or training.
www.yourimage.com.au /corporate-image.htm   (475 words)

 Video Producers and Video Production Perth Western Australia Corporate Video DVD CD-ROM Media Arts Group Video ...   (Site not responding. Last check: 2007-10-08)
Corporate Image Productions provide corporate video production services, multimedia production, CD-Rom Production, DVD production, audio-visual production and television production to clients throughout Australia and overseas.
Corporate Image Productions also act as the local production house for Australian and international companies requiring footage acquisition in Western Australia or anywhere throughout Australia.
Corporate Image Productions has available a 35' motor sailer ketch set up for underwater marine photography, videography and for use as a floating camera platform.
www.corporateimage.com.au   (1189 words)

 Confidence-Building: Corporate image
Such feel good ads are usually designed to develop favorable public opinion to be on their side for their corporate policies, such as less government regulations, less corporate taxes, offshore oil drilling, "multiple use" forest management, or specific weapons systems.
Several terms ("publicity," "public relations," "good will advertising," "corporate image building," and "institutional advertising") all relate to this kind of "conditioning propaganda" which seeks to mold public opinions, assumptions, attitudes, beliefs, myths, and world views, on a long-term basis as the necessary climate or atmosphere for a future response.
Corporate advocacy ads often use ad hominem attacks against government regulators (as "bureaucrats" and "red-tape") and against volunteer reformers (as "sourpusses," "spoilsports," or "national nannies").
webserve.govst.edu /users/ghrank/Advertising/Pitch/2-trust_me/corporate_image.htm   (942 words)

 Corporate Image Communications
Corporate Image Communications works closely with every client to understand their specific objectives so the very best outcomes can be achieved.
Corporate Image Communications is a leading public relations consultancy, providing high-level strategic communications services.
Our clients include corporations across a wide range of industry sectors, business and community organisations, and government departments.
www.corporateimage.net.au   (161 words)

 Corporate Image
The mission of Corporate Image is to provide quality promotional items, conducive to your type of business to fit your specifications and budget.
Corporate Image provides customers with ad specialty, corporate incentive and apparel solutions that compliment your marketing efforts.
Corporate Image can provide solutions for your promotional product needs.
www.corporateimage.net   (181 words)

 Amazon.com: Marketing Corporate Image: Books: James R. Gregory,Jack Wiechmann   (Site not responding. Last check: 2007-10-08)
From how to articulate your corporate mission to selecting the best media to reach your target audience, from critiquing the effectiveness of your advertising materials to determining the consistency of your image advertising campaign, Jim Gregory offers a comprehensive approach to maximizing the effectiveness of the powerful marketing tool.
Marketing Corporate Image, second edition, is a must-have for any professional who's concerned with effectively relaying the uniqueness of a company to its principal audience.
Just about everyone has his or her own idea as to what corporate image advertising is all about.
www.amazon.com /Marketing-Corporate-Image-James-Gregory/dp/0844233072   (1492 words)

 Professional Image Development
Corporate Icon specializes in training individuals, and business groups to project the quality of their knowledge and skills - and to project the quality of their products and services - through their dress, speech and behavior.
Political Icon - a division of Corporate Icon specializes in consulting with political candidates and their family to project their quality - and to represent their political platform -through their dress, speech and behavior.
Or, request an email notification from Corporate Icon for your team to attend an upcoming P.D.U. program located at our Southern California office.
www.corporateicon.com   (254 words)

 Corporate Branding Image Branding
Corporate branding is the all encompassing parameter of your business and is composed of many elements that are related, yet distinctly different.
These are all communication channels and elements of your brand and they all have to be true to the brand's image and aligned with your company's perspectives and goals.
The corporate branding services we offer, cover all major fields of brand communication.
www.visualorange.com   (198 words)

 Corporate Image Survey Solution
A company's corporate image can be defined as how an organization is currently perceived - but not necessarily how it wants to be perceived.
In order to assess corporate image companies employ tools such as Confirmit's online survey solutions, to measure and analyze their image according to their customers, employees and the general market.
Though the most visible aspects of a corporate image are the company name and logo, the image is actually a sum of tangible and intangibles that a customer or employee may have seen, read, heard or thought about an enterprise.
www.confirmit.com /solutions/survey/corporate_image   (415 words)

 Branding vs. Corporate Image | MarketingProfs
Essentially, corporate image is used in a more general sense about a company, where branding is often used more about a specific product.
It would seem, therefore, that they would be careful not to damage that corporate image by, say, sponsoring an event to promote fast food, or something.
This is consistent with their corporate image of quality, but it takes a slightly different direction.
www.marketingprofs.com /ea/qst_question.asp?qstID=10686   (657 words)

 Corporate Image (via CobWeb/3.1 planet03.csc.ncsu.edu)   (Site not responding. Last check: 2007-10-08)
The motto of Corporate Image is to treat customers like we would want to be treated, and be fair and honest in the journey.
President and founder of Corporate Image, Louise is a native of Louisville, KY, and now resides and operates her business from Avon, IN (a suburb of Indianapolis).
She is a friendly customer service voice, handles all the purchase orders and invoicing, processes catalog and sample requests, as well as doing all the follow-ups on the orders.
www.corporateimage.net.cob-web.org:8888 /team.html   (323 words)

 Indy Corporate Image "Wear Your Image. It's Everything"
Disclosure: Indy Corporate Image Embroidery assumes that its customers have the rights for usage on all trademarked and or copyrighted logos and designs sent to us for reproduction.
Indy Corporate Image Embroidery will assume no liability in a trademark or copyright infringement disputes.
Indy Corporate Image Embroidery reserves the right to use all embroidery we produce or are provided to us by manufacturers in advertising and marketing campaign.
www.indycorporateimage.com   (303 words)

 Valuing Corporate Image
Not at all; I believe corporate image is ultimately a reflection of the behaviour of an enterprise over time, and can benefit from a well-executed communications campaign.
Well, it's easy to be cynical about something called ``corporate image,'' especially when you look at how much money is wasted with no perceptible benefit in pursuit of that elusive goal.
Every one of our current products was, at the time we launched it, on the very ragged edge of what could be done on the hardware of the time and was considered a marginal application, far from the mainstream of the PC industry.
www.fourmilab.ch /autofile/www/chapter2_88.html   (888 words)

 Maintaining corporate image Automotive Industries - Find Articles
This is important as consistency in the use of the corporate brand helps to maintain the image and integrity of a company.
Image is key, and appropriate, high quality stationery creates a favourable impression," says Jenny Bell, a director of businesscard.co.za, which offers its printing services in an expanding number of countries around the world.
Businesscard.co.za also provides monthly management reports to corporate clients which allows cost centre and divisional spend to be allocated quickly and easily, according to Bell.
www.findarticles.com /p/articles/mi_m3012/is_5_185/ai_n15731025   (649 words)

 Corporate Web Design in San Diego - Web Site Design Company by Corporate Web Image
Corporate Web Image, Inc. - (Website Made Simple) - is a San Diego-based web design firm.
Corporate Web Image is more than a website design company.
We are a business-to-business solution for companies looking to harness the full power and flexibility of an internet department, without the cost of a full-time internet design staff.
www.corporatewebimage.com   (178 words)

 Amazon.com: Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers: Books: Marion G. Sobol,Gail ...   (Site not responding. Last check: 2007-10-08)
The authors conclude that corporate leaders possess the power to "mold" investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues.
Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in Fortune magazine.
Shaping the Corporate Image provides the reader with valuable input for the future--for developing reputation building in the 1990s and beyond.
amazon.com /Shaping-Corporate-Image-Analytical-Executive/dp/0899305644   (976 words)

 E-Commerce News: E-Commerce: Corporate Image Mythology
There are three common myths about corporate image and name identity: Big money will buy you a big image, customers are just sheep, and constant bombardment will bring constant sales.
There are thousands of corporations exploring such strategies, while hundreds of others with thousands of dollars a day in branding budgets are still scratching their heads and going nowhere.
Today, corporate identity requires a serious re-evaluation and, most importantly, it must be done in light of all this mythology.
www.ecommercetimes.com /story/ebiz/40370.html   (985 words)

 Corporate Logos - Company Logo, Business Logo, Logo Design, Graphic design   (Site not responding. Last check: 2007-10-08)
We are dedicated to creating an image for your business that will be distinctive and memorable.
The corporate logo we design will reflect your business culture and become representative of your success.
Your corporate logo is the first brick in your image.
www.corporatelogos.ws   (345 words)

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