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	CPM rate, cost per click, cost per action, per impression
		CPA - this is an acronym for Cost per Action and refers to "ads" that are sold on the basis that money is only given when a certain action occurs because of the ad.
		A CPA ad could be one in which a publisher gets paid for people that click thru an ad and sign up for a newsletter or enter a contest or fill out a form for more information on a product.
		PPI - this is an acronym for pay per inclusion and refers to a practice used by some search engines such as Inktomi and Fast that allows the url's from a given web domain to be included in their search engine results in exchange for a fee for listing them.
	www.onlinesoldier.com /Basics/onlineadvertisingterminology.htm (4673 words)

	Cost Per Action - Wikipedia, the free encyclopedia
		Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.
		CPA is considered the optimal form of buying online advertising from the advertiser's point of view.
		A related term, eCPA or effective Cost Per Action, is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a CPC, CPM, or CPT basis.
	en.wikipedia.org /wiki/Cost_Per_Action (189 words)

	CPA - cost per action
		If CPA pricing is used, an ad could be shown many times and even generate many clicks, but a charge will be incurred only when the user takes the desired action.
		CPA pricing is desirable for advertisers who feel that they can make their ad spend fully accountable because they are paying only for high quality visits, i.e., those where the consumer has demonstrated sufficient interest by completing a form or similar action.
		CPA rates can vary from a great deal, but are usually many times higher than CPC pricing for the same keywords.
	www.aim-pro.com /glossary/cpa.htm (343 words)

	CPA - Certified Public Accountant, Cost Per Action, Crown Print Auditor
		Also Known As: Cost Per Action Examples: An advertising deal that has a newsletter signup of $0.25 CPA would cost the site owner $0.25 for every user that signed up for the newsletter though that program.
		The Cost Per Action; the fee charged every time a user completes a desired action, such as filling out a form, downloading software, or viewing a series of pages.
		Cost to an advertiser for each visitor that takes some specifically defined action in response to an ad beyond, such as subscribing to a newsletter.
	www.auditmypc.com /acronym/CPA.asp (512 words)

	Know These Three Performance Metrics to Increase Website Sales - Pay Per Click Analyst \|PPCA\|
		Ideally, the actions you want to measure are those most closely tied to the growth of your business; therefore product or service sales are the most common actions tracked.
		If your cost per action is less than your value of a buyer, you are making money and are able to increase your advertising budget or maximize your current website strategy.
		However, if your cost per action is greater than your value of a buyer, you are losing money and need to reduce your advertising budget, find alternative advertising strategies or adjust your website strategy to increase your conversion rate.
	www.payperclickanalyst.com /content/templates/?a=408&z=1 (1190 words)

	Cost Per Action (CPA) - definition, information, sites, articles.
		The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common.
		The cost-per-action (CPA) model is at the other end of the spectrum from the cost-per-impressions model (CPM), with the cost-per-click (CPC) model somewhere in the middle.
		In a CPA model, the publisher is taking most of the advertising risk, as their commissions are dependant on good conversion rates from the advertiser's creative units and Web site.
	www.marketingterms.com /dictionary/cost_per_action (223 words)

	CPA (Cost Per Action) Definition
		CPA defines how much revenue a publisher receives when a user clicks an advertisement on his website and then completes a certain action.
		If she completes the form or survey, the action has been completed, and the advertiser pays the publisher a certain amount based on the CPA.
		CPA and CPL (cost per lead) are often used interchangeably, though CPA is more generic.
	www.techterms.org /definition/cpa (145 words)

	Internet Marketing Cost Per Lead and Cost Per Action
		Pay Per Lead represents the most beneficial type of Pay Per Action advertising and is the best deal for the customer and the highest risk for the provider.
		Click costs run from 10 cents a click for common words to $100 a click for specialized words such as mesothelioma.
		Typical cost for most words is $2.00 per click if you want to get any volume of traffic.
	www.etrafficresults.com /benefits.htm (766 words)

	SearchBliss Webmaster Forums - cost per action advertising
		Cost per action is like cost per click the only difference is that in cost per action the advertiser pays only for a specified action which can be anything from filling a form to buying a product.
		Due to lot of scams in pay per click advertising model, the internet advertising industry is looking for cpa for its needs.
		A reebok ad is displayed at the publisher's website and after clicking on the ad, he/she is taken to http://www.sirez.com/reebok/home.asp and if the persons sign ups for the offers, then only the publisher will be paid.
	www.searchbliss.com /forum/topic.asp?TOPIC_ID=155 (390 words)

	Cost Per Action Pricing - Risks And Benefits
		CPA pricing can range from cost-per-click to cost for registration forms filled out, contests entered, questionnaires answered, or cost per ultimate product purchase.
		To counter the risk, most publishers charge much more for CPA arrangements, with the price going up as the action gets more demanding (and moves the customer closer to the sale.) So cost-per-click is higher than cost-per- impression.
		The cost for a completed registration form is many times higher, and the revenue share or cost-per-sale model is considerably higher still.
	www.clickz.com /showPage.html?page=815381 (621 words)

	AdSense Cost-Per-Action (CPA) - TheVanBlog
		There will also be a certain loss of control since much of the success over whether the action is taken is out of the control of the publisher This loss of control may lead some publishers to not adopt cost-per-action.
		If the ads payout 10 times for an action what other ads pay for a click it may well be worth it to give up some of that control.
		Google has previously confirmed that they are working on a CPA network as well as testing cost per action in AdSense.
	www.yellowhousehosting.com /resources/2006/06/22/adsense-cost-per-action-cpa (895 words)

	Definition: CPA (Cost per Action), CPC (Cost per Click), CPM (Cost per Thousand)
		Essentially, CPA, CPC and CPM can be used to calculate the cost for advertisements.
		CPM, which means cost per thousand, is a leftover from the old days of print advertising.
		This is the cost for each lead that is generated from an advertisement.
	www.lupra.com /glossary/cpa_cpc_cpm.asp (493 words)

	What Will Replace Pay-Per-Click Advertising? » Publishing 2.0
		CPA action takes that dependency a step further: the search engine’s revenue depends on both a well-designed pitch after the click plus an enticing offer.
		CPA advertisers still have an incentive to create good creatives: they want to sell their stuff.
		CPA is coming not just as a solution to click fraud but because it’s an option some advertisers simply would prefer to have.
	publishing2.com /2006/07/05/what-will-replace-pay-per-click-advertising (5582 words)

	What to Do When Your Pay per Click Keyword Bids Increase? (Part 1 of 3 Series) - Pay Per Click Analyst \|PPCA\|
		This action (or your “marketing objective”) is the target for calculating your performance metrics and measuring your campaign’s effectiveness.
		Your “cost per action” (CPA) measures how much it costs for you to generate an action (marketing objective.) In other words, CPA is the dollar amount you need to spend for your pay-per-click marketing campaign to generate one valuable action.
		Once you have figured how much it costs for you to generate one action, you can apply it to the value each action is worth.
	www.payperclickanalyst.com /content/templates/?a=322&z=1 (1281 words)

	Gee... Cost Per Action... Again
		Cost per action is nothing more than a fancy way of saying, "affiliate program."
		Every six months or so, some industry expert or newbie starts touting cost per action as the wave of the future.
		Another example of cost per action, is simply getting your visitors to fill out a form.
	homepage.mac.com /dmcorp/C354349459/E20060917122050/index.html (646 words)

	Techdirt: Is Cost Per Action A Big Deal?
		Of course, by calling it CPA, most of the press leaves out the fact that CPA ads are no different than the traditional "affiliate programs" which were much more popular than CPC programs in the late 90s before Google (and, to a lesser extent, Overture) revolutionized the CPC model.
		CPA ads are useless for certain advertisers who have no immediate "action" to provide.
		Although maybe a move to CPA will stop the annoying practice some webmasters have of plopping the ad on top of the content in hopes that you might accidentally click on it while you're trying to close it.
	techdirt.com /articles/20060622/1720216.shtml (1358 words)

	Cost Per Action Ad Pricing
		Whether you're a publisher choosing to offer CPA (cost per action) pricing, are responding reluctantly to advertiser demands, or selling on any sort of CPA program, you need some guidelines about how to charge and how to allocate the risk.
		Some sites we know routinely add a premium for any CPA deal; from 15 percent to 50 percent of the calculated cost per action price, depending upon the size of the buy and the expected likelihood of successful return on the inventory committed to the buy.
		The rationale for the premium is that it is the cost of freeing the advertiser of the performance risk.
	www.clickz.com /showPage.html?page=816821 (781 words)

	Techdirt: Is Cost Per Action The Answer?
		The idea of "cost per action" advertising, rather than "cost per click" is hardly a new idea.
		However, the concept of cost per action as an alternative to cost per click is about to get more attention thanks Bill Gross's ability to take me-too ideas and promote them as new.
		He's been working on the new Snap.com search engine for a while now, but it's raised some money, and he's now trying to position it as the solution to click fraud -- since cost per action isn't as susceptible to click fraud.
	www.techdirt.com /articles/20050719/1115236.shtml (566 words)

	Google Launches ValueClick Killer - SeekingAlpha
		We expect that the CPA test will offer ad units that will expand publishers AFC revenue because the ad units are separate and appeal to different types of users.
		Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like "I recommend this product" or "Try JetBlue today" next to the CPA ad unit.
		The CPA ads come from a limited group of high quality advertisers that are interested in displaying ads on a CPA basis.
	internet.seekingalpha.com /article/12363 (1256 words)

	Cost Per Action Information;CPA Information;Pay Per Action Information;PPA Information;CPA;PPA (Site not responding. Last check: 2007-11-02)
		The actions defined in a cost per action(CPA) agreement relate directly to some type of conversion, with sales and registrations among the most common.
		This does not include deals based solely on solely clicks, which are referred to specifically as cost per click or CPC.
		The cost per action (CPA) model is at the other end of the spectrum from the cost per impressions model (CPM), with the cost per click (CPC) model somewhere in the middle.
	www.sohoroad.com /cpa.htm (219 words)

	Cost Per Action Advertising - Small Business Ideas Forum
		In the past there have also been reports of google testing a cost per action model...
		Please share any cost per action programs (search, affiliates, other?) you are familar with and any experiences you have advertising your business this way.
		Regarding the difficulty to develop, at the same time there is a bit of a barrier to click fraud when compared to the ppc model and an incentive/interest from an advertiser perspective I suspect.
	www.smallbusinessbrief.com /forum/showthread.php?p=29170 (638 words)

	Traffick: Flies in the Cost-Per-Action Ointment: Search Engine Enlightenment \| RSS: traffick.com/atom.xml
		Google's testing of a cost-per-action network is certainly as newsworthy as the blogosphere makes it out to be, but let's not get carried away.
		Cost per lead models are certainly nothing new to many industries.
		When "actions" become currency (just as when impressions and then clicks became currency), then there are incentives to either emulate those actions or to generate them through unscrupulous techniques (poaching from other affiliates, spamming search engines, spamming inboxes, etc.) - as affiliate networks have long known.
	www.traffick.com /2006/06/flies-in-cost-per-action-ointment.asp (259 words)

	REVShare TV Cost-Per-Action Advertising Network (Site not responding. Last check: 2007-11-02)
		Industry Pros Argue Why Per Action Makes a Better Impression." As the leader in television CPA, it's great to see the discussion of this model as more and more advertisers are going to a more measurable and response-driven form of advertising.
		As the father of a college student, and a college professor, the cost of textbooks is a serious concern.
		Advertising is handled by AdverTickets, which are the folks that also put ads on hotel "keys", etc. As one who fondly recalls being a skinny GI in the 60s, the bus was a favorite mode of transportation when I went on leave...it was cheap, went to a zillion small towns and definitely was an adventure.
	revshare.typepad.com (12288 words)

	Peyton Solutions, Inc.. : Cost Per Actions (Site not responding. Last check: 2007-11-02)
		You may email your offer to getinfo@peytonsolutions.com or fill out our contact form to have your project reviewed for a cost per action campaign.
		Contact us for details regarding CPC cost per action advertising using banners or pops.
		See our traffic and visibility page for details on one of our hottest performance based and cost per action campaigns.
	www.peytonsolutions.com /html/cost_per.htm (303 words)

	How to Track Online Marketing ROI Using Cost-per-Action
		In a CPA campaign, you run an online ad on third party sites and they charge a commission when a lead is generated or converted.
		WARNING: Some CPA providers charge a setup fee ($2,500 to $10,000) and/or a network fee (20% to 30%) for each sale or lead that is generated.
		The Formula for measuring CPA is by dividing the total cost per advertising campaign by the total number of actions (conversions) that were received from each ad campaign.
	www.frugalmarketing.com /dtb/cost-per-action.shtml (1467 words)

	Cost-Per-Action Advertising and Opt-in Email
		Regardless of the number of ads or impressions that are delivered, you pay only for the number of leads (actions) generated.
		Reliable fulfillment, tracking and payment systems are critical to a CPA advertising program where opt-in email list providers are taking the risk.
		They will participate more freely and frequently if their income is competitive with other CPA advertising offers that are available to them.
	www.target-response.com /online/opt-in-email.html (460 words)

	Snap Raises $10M - Trumpets "Cost Per Action" Model \| Threadwatch.org
		He aims to change things with a "cost per action" system that only charges ad commission when a purchase is actually completed.
		Amazing they can get only $0.002 USD per visitor, and they are paying $0.05.
		I can see how there will be advertisers interested in the CPA model but not that search engine.
	www.threadwatch.org /node/3195 (388 words)

	Cost Per Action In the Near Future
		And pay per click, the method by which advertisers pay each time a searcher clicks on their sponsored link as a result of a search query using relevant terms, is a large part of that industry.
		With the new search engine and Ad System service, advertisers would only have to pay for click-throughs after a visitor completed a sales-related action such as filling out a form, buying a product, signing up for a newsletter, etc. Hence, the term CPA, or cost per action.
		It’s estimated that 10 percent to 20 percent of all click-throughs are a result of click fraud, costing advertisers millions of dollars yearly.
	www.10e20webdesign.com /information_august_1_2005_cost_per_action_in_the_near_future.htm (493 words)

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