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| | Guerrilla Credibility |
 | | Communicate even more credibility with the building you're in, the people you employ, the technology you use, the follow-up in which you engage, the attention you pay to customers, the testimonials you display, your trade show booth, your signs, and surely the neatness of your premises. |
 | | Credibility is not automatic but it is do-able. |
 | | The idea is for you to establish your expertise, your authority, your integrity, your conscientiousness, your professionalism, and therefore -- your credibility. |
| www.gmarketing.com /articles/read/89/Guerrilla_Credibility.html (1149 words) |
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