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Topic: Crest toothpaste

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	Crest toothpaste - Wikipedia, the free encyclopedia
		Crest is a brand of toothpaste made by Procter and Gamble which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France.
		Crest is endorsed by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value".
		Mike Piazza was paid $20,000 for a half-hour of pitching a vanilla-mint flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The Apprentice 2.
	en.wikipedia.org /wiki/Crest_toothpaste (231 words)

	Crest - Wikipedia, the free encyclopedia
		Crest, Drôme is a commune of the Drôme département in France.
		Crest toothpaste is the name of a popular toothpaste in Canada, the USA, and the United Kingdom.
		A Sagittal crest is a ridge of bone running lengthwise along the midline of the top of the skull (at the sagittal suture) of many mammalian and primate skulls.
	en.wikipedia.org /wiki/Crest (267 words)

	How Crest Made Business History : HBS Working Knowledge
		The story of Crest toothpaste, in fact, provides a clear indication of the distinction between "invention" and "innovation" made by Schumpeter, who argued that "to carry any improvement into effect is a task entirely different from the inventing of it, and a task, moreover, requiring entirely different kinds of aptitudes."47
		By 1964 Crest had been tested in fourteen different types of situation (compared with just five in 1960), and its endorsement in that year was elevated to "category A," which meant that the ADA seal could be displayed in Crest advertisements.
		Blend-a-Med was widely advertised as "the toothpaste the dentist gives to his family."58 Once it was firmly established in the mass market, however, Blend-a-Med was subjected to intense competition from the multinational toothpaste manufacturers as they developed their own gum health brands.
	hbswk.hbs.edu /item.jhtml?id=4574&t=bizhistory (2355 words)

	crest on Encyclopedia.com
		CREST [crest] in feudal livery, an ornament of the headpiece that afforded protection against a blow.
		Crests were widely used in the 13th cent.
		The crest came to be used in heraldry, first only by persons of high rank, then by all those entitled to a coat of arms.
	www.encyclopedia.com /html/c1/crest.asp (186 words)

	P&G struggles to regain Crest's toothpaste lead (Site not responding. Last check: 2007-10-08)
		It was the first time since Colgate dethroned Crest in late 1997 as the top-selling U.S. toothpaste that the total number of Crest units sold in a month outpaced Colgate.
		Almost a year later, Crest is still struggling to regain the popularity that made it the best-selling toothpaste in America for more than three decades.
		Crest is not one of P&G's 10 biggest brands —; the ones the company is focusing on because they accounted for half its $40 billion in revenues last year and much more than half its profits.
	www.enquirer.com /editions/2001/04/07/fin_p_g_struggles_to.html (871 words)

	Emeril's Tasty Toothpaste By Rob Walker
		The idea is clear enough: Here is toothpaste so delicious it impresses a celebrity chef, indeed makes him lose his cool.
		Toothpaste, as you are surely reminded every time you're at the drugstore contemplating the absurd array of dental-care product offerings, is a keenly competitive category.
		Crest is betting that there is a demand for paste that does all that and also tastes fantastic.
	www.slate.com /id/2088885 (442 words)

	Procter & Gamble :: Appearance on 'The Apprentice' Sparks Record Consumer Interest in Crest Toothpaste (Site not responding. Last check: 2007-10-08)
		Crest Whitening Expressions Refreshing Vanilla Mint is available in both paste and liquid gel forms nationwide.
		Crest Whitening Expressions has a suggested retail price of $2.99 for a 6.0 oz paste or 4.6 oz liquid gel and is sold at mass, food and drug retailers nationwide.
		Crest is owned and distributed by Procter and Gamble, which markets nearly 300 brands to five billion consumers in over 140 countries.
	sev.prnewswire.com /advertising/20040928/NYTU12328092004-1.html (419 words)

	reveries.com - jack haber - packaged goods marketing
		Crest reportedly is going to launch a brand called Crest Azure that's expected to claim similar benefits to Colgate Total.
		But at this point, Colgate Total is the only toothpaste that has the formula that it has and that formula is patented.
		This was the first toothpaste that was designed especially for toddler's teeth and for toddlers to want to use.
	www.reveries.com /reverb/packaged_goods_marketing/haber (2226 words)

	P&G's new Crest aimed at bacteria (Site not responding. Last check: 2007-10-08)
		Crest toothpaste had held the top spot for more than 30 years.
		Since Crest's dethroning, both P&G and Colgate have introduced dozens of new toothpastes with “breakthrough formulations” that offer a variety of benefits from fresh breath to fighting tartar build-up to preventing gingivitis and plaque.
		Crest controlled 26.2 percent of the market during the same period, IRI said.
	www.enquirer.com /editions/2000/05/09/fin_p_gs_new_crest_aimed.html (300 words)

	CREST Sensitivity Protection Toothpaste from dentist.net
		Crest Sensitivity Protection helps relieve the pain of sensitive teeth by soothing the nerves in your teeth when the dentin is exposed.
		American Dental Association Accepted: Crest Sensitivity Protection has been shown to be an effective decay-preventive dentifrice that can be of significant value when used as directed in a conscientiously applied program of oral hygiene and regular professional care.
		Butler Gum, Crest, Colgate, Discus-Dental, Dentco, Dentsply, GlaxoSmithKline, Oral-B, Rembrandt, Sonicare, Ultradent and US Dentek are registered trademarks of their respective companies.
	www.dentist.net /crest-sensitive.asp (421 words)

	PR Newswire: New Crest Toothpaste, Toothbrush Introduced@ HighBeam Research (Site not responding. Last check: 2007-10-08)
		Crest MultiCare Toothpaste and Crest MultiClean Toothbrush To Hit Store Shelves Nationally In July
		CINCINNATI, April 14 /PRNewswire/ -- To meet the needs of today's consumers who are seeking outstanding care for their teeth, P&G introduces Crest MultiCare, a new toothpaste, and Crest MultiClean, a new toothbrush.
		Both new Crest products are scheduled to hit retailers' shelves nationally in July, backed by a $60 million advertising and promotional campaign.
	www.highbeam.com /library/doc0.asp?DOCID=1G1:19304025&refid=ip_encyclopedia_hf (195 words)

	Adventures in Science and Technology - Toothpaste Testing Project (Site not responding. Last check: 2007-10-08)
		Some ingredients in toothpaste are necessary to clean and strengthen teeth while others are used for marketing strategies, for example "bubblegum" or "cool spearmint" taste.
		The ingredients of toothpaste made in this workshop are listed below with their specific functional use.
		Fluoride is used in toothpaste to strengthen teeth.
	collections.ic.gc.ca /science/english/chem/projects/chemical.html (862 words)

	Crest Tartar Control Toothpaste
		There are two kinds of glycerin: one is natural glycerin made from fats and oils such as coconut oil; the other is synthetic glycerin made from petroleum.
		This is a foaming agent of Crest; it penetrates and loosens deposits on the surface of the teeth.
		SLES (sodium lauryl ether sulphate) is used as a detergent intermediate in the manufacture of a variety of detergents (powder and liquid), industrial cleaning agent, and as emulsifier, etc. Because of its hydrotropic property, it is most commonly incorporated in cleaning formulations.
	www.chem.ox.ac.uk /course/ityeartwo/html2/CrestToothpaste.htm (1300 words)

	Crest Hits the Road with World's Largest Mobile Crest 'Toothpaste Tube'
		The world's largest mobile tube of Crest toothpaste is on the road visiting events and attractions across the U.S. through the end of the year.
		You can believe your eyes: the world's largest tube of Crest toothpaste is coming soon to a town near you.
		When arriving at the giant tube of Crest Whitening Plus Scope, consumers are greeted by a Crest Hostess, who hands them a toothbrush that serves as their "ticket" to enter the tube.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=109&STORY=/www/story/05-17-2005/0003633755&EDATE= (892 words)

	Program Kits (Site not responding. Last check: 2007-10-08)
		Celebrating 40 years of dental health education, the Crest 1st Grade Dental Health Program is designed to help educators teach dental health and hygiene to 1st grade students.
		The Crest 1st Grade Program includes materials designed for both the classroom and as take-home kits for the students.
		The student take-home kit includes a toothbrush, Crest Sparkle toothpaste samples, plaque disclosing tablets to demonstrate proper brushing technique and informational booklets for students and parents.
	www.pgschoolprograms.com /crest.asp (281 words)

	Crest (Site not responding. Last check: 2007-10-08)
		In them, Lagasse is seen happily brushing his teeth with the new spicy flavors while -- inevitably -- interjecting his "Bam!" and "Kick it up a notch!" (trademarked) stock phrases.
		And when you get down to it, one toothpaste is pretty much like the next (you put it on your toothbrush, it cleans your teeth), so any trick to differentiate products in this generic category is worth a shot.
		Moreover, by developing new and nontraditional toothpaste flavors -- and then aggressively marketing them -- Crest is striving for the kind of innovation that's necessary to keep old customers and reach new markets.
	www2.owen.vanderbilt.edu /owenclubs/OMA/articles/crest.htm (511 words)

	Procter & Gamble :: A Toothpaste Democracy is Sweeping America! (Site not responding. Last check: 2007-10-08)
		In an effort to demolish the toothpaste dictatorship, Crest Whitening Expressions is launching an election campaign that will allow the people of America to stand up, be heard, and vote for their favorite new flavors in a leading toothpaste line.
		Crest Whitening Expressions is the first full line of paste and liquid-gel toothpastes that combines Crest's whitening technology with an unexpected brushing experience to introduce consumers to what Crest calls "the clean you crave" -- the ability to create a personal smile care experience that is fun, flavorful and exciting for whatever mood you're in.
		Crest Whitening Expressions is currently available in four refreshing flavors: Refreshing Vanilla Mint, Cinnamon Rush, Extreme Herbal Mint and Fresh Citrus Breeze.
	sev.prnewswire.com /health-care-hospitals/20050606/NYTU05107062005-1.html (624 words)

	Crest Vivid White Fluoride Toothpaste Invigorating Mint -- 4.1 oz - Vitacost
		Crest Glide Mint Dental Floss -- 54.7 yd (50 m)
		Crest vivid White features WhiteBondT Protection - which whitens teeth by polishing away surface stains and acts as a whitening protector to help prevent new surface stains.
		With regular brushing Crest Vivid White also: fights cavities, fights tartar, removes plaque, refreshes mouth.
	www.vitacost.com /CrestVividWhiteFluorideToothpaste (536 words)

	Example of 4Ps for Crest
		Toothpaste in general is at the maturity stage of the product life cycle.
		Crest Extra Whitening is aimed at those who want additional whitening by polishing teeth instead of the abrasive action of the tartar control versions.
		Crest Kid's Cavity Protection is aimed at children.
	www.wvup.edu /jcc/mktg311/Crestexample.htm (406 words)

	brandchannel.com \|Crest Toothpaste Brand \| Procter and Gamble \| Healthcare and Beauty Industry \| brands \| brand \| ...
		Crest’s otherwise soothing blue backdrop and sparse, yet clean link designs are lost to the “Family Care Center, which isn’t even a link to anything.
		Crest blows its opening but then follows with wonderfully welcome designs and content.
		It sticks in my head that somebody somewhere spilled blood, sweat and tears to mold Crest into the toothpaste and dental care monolith it is today, only to see it appear in such a mousy form on its own website.
	www.brandchannel.com /features_webwatch.asp?id=46 (1367 words)

	Bad Breath ThatSmells - History Of Crest Toothpaste (Site not responding. Last check: 2007-10-08)
		We've included the links on the bottom for comparison sakes on history of crest toothpaste but we often find that those webmasters (the guys that create the website or gals :)) that are willing to advertise their sites on ads such as above, provide better results.
		If someone is willing to pay for someone searching for history of crest toothpaste, it means they have something useful for sale.
		The development of toothpaste began as long ago as 300/500BC in the ancient countries of China and India.
	www.thatsmells.info /history-of-crest-toothpaste.php (406 words)

	Toothpaste - Xbox Addict Asylum
		The worst type of toothpaste would have to be Colgate because of the bad taste and i find it doesnt tend keep your teeth as good and as healty looking as Crest.
		And by the way the type of toothpaste, not jsut the brand name would be nice to know too ie: whitening, the normal cheap stuff.
		EDIT: Crest is best in my opinion, i dont know the reason why, but when i use Crest, my teeth feels good and refreshed.
	www.xboxaddict.com /forums/showthread.php?t=45610 (517 words)

	Crest Whitening Expressions & Travel Size Scope Fluoride Anticavity Toothpaste & Mouthwash (Site not responding. Last check: 2007-10-08)
		Whitening Expressions, NEW from Crest, is a fluoride anticavity toothpaste that whitens teeth by gently removing surface stains.
		The flavors used in Crest Whitening Expressions are high impact and refreshing.
		In addition the combination of toothpaste usage and tooth brushing helps to freshen breath.
	www.healthcare21.com /PG930/Whitening-Expressions.html (449 words)

	So, I want to tell you a story about toothpaste
		A few months ago, I was in a CVS, and I needed to find some Crest toothpaste.
		But our kids do, and so I was charged on this day with finding a new tube of Crest toothpaste.
		If we think about this in terms not of toothpaste or jam, but making change in our lives, it’s interesting to reflect on the role of choice—especially too much choice.
	www.dorsheitzedek.org /divrei/5765/5765-erev-rh.htm (1268 words)

	Amazon.com: Sonicare Crest i8300 IntelliClean System Integrated Power Toothbrush: Health & Personal Care (Site not responding. Last check: 2007-10-08)
		The IntelliClean system from Sonicare and Crest is a truly powerful combination that provides deep cleaning that's one step closer to daily flossing.* As the first integrated sonic toothbrush and liquid toothpaste dispenser it features the patented Sonicare high-speed bristle motion, plus a new, specially formulated liquid toothpaste from Crest.
		The IntelliClean system from Sonicare and Crest is a truly powerful combination which provides a deep cleaning that's one step closer to daily flossing.* This is the world's first integrated power toothbrush and liquid toothpaste dispensing system.
		The toothpaste refills are a little pricey and they don't seem to be sold everywhere, but you can always put regular toothpaste on the brushhead if you wish.
	www.amazon.com /exec/obidos/tg/detail/-/B00076ZPIO?v=glance (1581 words)

	Compare Prices and Read Reviews on Kid's Crest at Epinions.com
		Since each of the brood has a particular favorite toothpaste, I was a little skeptical as to whether or not all of them would like it.
		The viscosity of the toothpaste is average, not too think and not too watery.
		Kid's Crest comes in a upright dispenser, has a twist off lid that is just the right size for little hands and had a large rocker base to prevent most tip overs from happening.
	www.epinions.com /content_30142271108 (1105 words)

	P&G UK and Ireland - Crest Toothpaste and Toobrushes
		A collection of toothpastes and toothbrushes that provide noticeable improvements in the look and feel of your smile.
		Crest Toothpaste and Toothbrushes complement each other, working together to ensure your smile is kept in the best condition.
		Use Crest Complete 5 and see the difference a toothpaste can make on your smile.
	www.uk.pg.com /products/products/crest.html (218 words)

	AMWAY products
		Toothpaste made up of - 11-17-04: if you are outside the US (this includes you, canada) YOU MUST ORDER merchandise by november 30th to get it by christmas.
		Toothpaste model - Triclosan has been incorporated into toothpaste to enhance inhibitory effects on bacterial fluoride and fluoride toothpaste was tested in an in vitro model, in which bovine
		Crest toothpaste chemical formula - is the fluoride ion; the chemical compound it's part of does not It launched this formula in 1955 as Crest and proceeded to dominate the fluoride toothpaste market for the pubs.acs.org/cen/whatstuff/print/7916sci4.html - August 18, 2004 - 9 KB
	www.amway.lt /amwayPRODUCTS-1440.htm (5445 words)

	Vabolis.com - everything you need to know! (Site not responding. Last check: 2007-10-08)
		Crest toothpaste - TV ACRES: Advertising Mascots - Mr.
		Pharmacy owner Arthur Goodwin (Arthur O'Connell) advised his customers on the advantages of using Crest Toothpaste on a series of 1970s TV Foam toothpaste - Articles - eliforpresident.
		Crest toothpaste crest toothpaste toothpaste - TV ACRES: Advertising Mascots - Mr.
	www.vabolis.com /site/sa-2140.htm (1222 words)

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