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Coca-Cola - Wikipedia, the free encyclopedia |
 | | This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of "New Coke", intended to replace the original Coca-Cola. |
 | | Gay Mullins, from Seattle, Washington, founded the Old Cola Drinkers of America organization, which attempted to sue the company, and lobbied for the formula of Old Coke to be released into the public domain. |
 | | Alternatives to Coca-Cola, such as Mecca Cola, began proliferating in Europe and the Middle East, ostensibly as a way to combat "America's imperialism and Zionism by providing a substitute for American goods and increasing the blockade of countries boycotting American goods". |
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