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Topic: Crossing the Chasm

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	Crossing the Chasm - Wikipedia, the free encyclopedia
		Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products.
		Similarly, Moore places a large emphasis on being the first to cross the chasm, but there is substantial evidence that being a later mover in a given technology market may also be advantagous.
		Crossing the Chasm is available in several prints, one is ISBN 0060517123.
	en.wikipedia.org /wiki/Crossing_the_Chasm (249 words)

	CD Baby: CHASM: Panorhythmica
		Chasm [kaz'm] began as a multi-instrumental duo when Mark Esakoff and Michael Whipple met in 1987 while working aboard the Queen Mary in Long Beach, California.
		Chasm's latest CD, Panorhythmica, is a follow up to their self-titled debut release, Chasm.
		Chasm is currently recording their third album which is scheduled for release in early 2006.
	www.cdbaby.com /cd/chasm2 (726 words)

	Amazon.com: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Books (Site not responding. Last check: 2007-10-09)
		He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies.
		I liked the overall idea of the 'chasm', but some of the model the author used in the book need to be updated with the current actual issues that, if modeled, are quite different from the book.
		The chasm problem can't be solved by voluntary assistance, all the resources required to cross the chasm must be requested.
	www.amazon.com /exec/obidos/tg/detail/-/0066620023?v=glance (2805 words)

	Crossing the Chasm - Encyclopedia, History, Geography and Biography
		Crossing the Chasm - Encyclopedia, History, Geography and Biography
		Moore exposes those differences and builds from there to suggest techniques to successfully cross the chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing.
		G.A. Moore is not to be confused with G.E. Moore or Gordon E. Moore, the originator of Moore's law of technology change.
	www.arikah.com /encyclopedia/Crossing_the_Chasm (245 words)

	IOM Crossing the Quality Chasm: The IOM Health Care Quality Initiative
		The series of IOM quality reports have included a number of metrics that illustrate how wide the quality chasm is and how important it is to close this gulf, between what we know is good quality care and what the norm is in practice.
		The Quality Chasm report recommends that common conditions serve as a starting point for restructuring care delivery and, at the behest of the Agency for Health Care Research and Quality, an IOM effort recommended 20 such priority areas for national action in a report issued in January 2003.
		As a follow up to that report, an IOM committee held a Quality Chasm Summit in January 2004 where leaders from exemplary communities and national organizations designed community-focused strategic plans to be implemented at the community level for a subset of the priority areas.
	www.iom.edu /focuson.asp?id=8089 (1625 words)

	Barnes & Noble.com - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers ...
		Crossing the Chasm deserves more than five stars for putting 'a vocabulary to a market development problem that has given untold grief to any number of high-tech enterprises.' Crossing the Chasm is the most influential book about high technology in the last 10 years.
		Crossing the Chasm is all about how to select and attack the right segments.
		To cross the chasm, these companies must primarily appeal to the 'Early Majority' of pragmatists who want the whole solution to work without having to be assembled by them and to enhance their productivity right away.
	btobsearch.barnesandnoble.com /booksearch/isbnInquiry.asp?userid=2VYRO9YRQ0&btob=Y&isbn=0060517123&itm=2 (1475 words)

	Knowledge System Corporation -Crossing Chasms:A Pattern Language for Object-RDBMS Integration
		Crossing Chasms is a growing pattern language to help design and build object-oriented applications that use a relational database for persistent storage.
		Crossing Chasm's patterns are categorized into three groups: static, dynamic and client-server.
		Crossing Chasms is an effort to establish the foundation patterns for a relational database to object oriented application architecture.
	www.ksc.com /article5.htm (3401 words)

	Crossing the Chasm (Site not responding. Last check: 2007-10-09)
		Crossing the Chasm with Information Technology: - Crossing the Chasm with Information Technology: Bridging the Quality Gap in Health Care Prepared by First Consulting Group July 2002 Crossing the Chasm with Information Technology: Bridging the...
		Crossing the Chasm (1991) and Inside the Tornado (1995) should be read in combination.
		Crossing the Chasm details the important gap between Innovators and Early Adopters and then outlines a campaign strategy for crossing that chasm to mainstream marketing success.
	www.financial-advice-books.com /financial-advice/0060517123.html (5154 words)

	Writer's Block, Book Review, Crossing the Chasm - Summer 1998
		Moore proposes a four-stage approach to crossing the chasm.
		Moore is quick to admit that his methods, as described in Crossing the Chasm, are by no means foolproof.
		Crossing the Chasm can be a useful tool for a company developing a mainstream marketing strategy.
	www.writersblock.ca /summer1998/bookrev.htm (1117 words)

	The Chasm Group (Site not responding. Last check: 2007-10-09)
		In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with implementation strategies and new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books Crossing the Chasm and Inside the Tornado.
		Crossing the Chasm demonstrated the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products.
		To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs.
	www.chasmgroup.com /subPressBooks.html (383 words)

	Crossing the Chasm Review
		The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan.
		The problem dealt with in Crossing the Chasm is that the visionaries aren't in fact good references for the pragmatists.
		Crossing the Chasm is about getting the first toehold in the pragmatist market.
	www.testing.com /writings/reviews/moore-chasm.html (1808 words)

	Crossing the chasm - WhatPC? (Site not responding. Last check: 2007-10-09)
		Written by Geoffrey Moore, the high-tech marketing guru (and principal of the Chasm Group), it offers time-tested insights into the problems and dangers facing growing companies, both within the high-tech sector and outside, and is 'the bible for bringing cutting-edge products to progressively larger markets'.
		Moore demonstrates that in fact, there are cracks in the curve, between each phase of the cycle, representing a disassociation between any two groups; that is, 'the difficulty any group will have in accepting a new product if it is presented the same way as it was to the group to its immediate left'.
		Conversely, the Apple Newton toppled straight in to the chasm, disappearing without trace, although the Palm and iPAQ have dragged the concept back out and now Palm and Hewlett-Packard are dangling the PDA concept over the chasm once more.
	www.whatpc.co.uk /crn/analysis/2011823/crossing-chasm (877 words)

	Geoffrey Moore's Chasm Models, Major Account Selling in High Technology Companies 3
		Chasming, for the uninitiated, refers to the marketing cosmology formalized by Geoffrey Moore beginning in 1991 with the publication of Crossing the Chasm and followed in 1995 by Inside the Tornado.
		Crossing the Chasm updated the mechanics of the "technology adoption life cycle," which breaks product and market evolution in high technology markets into consecutive phases of development:
		Multiply nine strategy elements by six different chasm stages and it becomes readily apparent that there is much to think about along the way to success and fulfillment.
	www.saleslinks.com /majoraccounts03.html (525 words)

	Crossing the Chasm - Speculative Fiction Business Book Reviews (GreenTentacles)
		Originally written for marketing in the technology sector, 'Crossing the Chasm' is a great book that can help give you a new perspective on fads and trends in Speculative Fiction (Science Fiction, Fantasy, and Horror genres) and how to use them.
		The chasm is crossed at the point that the company's customer become composed primarily of the Early Majority, rather than Innovators and Early Adopters.
		Science Fiction, in general, has crossed the chasm and is currently pulling in the Late Majority and the Laggards.
	www.greententacles.com /reviews/2 (1239 words)

	[No title]
		Every year, according to high-tech marketing expert Geoffrey Moore, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to "cross the chasm" from early market success to mainstream market leadership.
		In fact, says Moore, there are really two, fundamentally separate phases in the development of any high-tech market: an early phase that builds from a few, highly visible, visionary customers; and a mainstream phase, where the buying decisions fall predominantly to pragmatists.
		Crossing the Chasm grows from Moore's extensive consulting experience at Regis McKenna and at his own firm, working with hundreds of technology ventures struggling with these problems.
	800ceoread.com /products/?productid=0887307175 (306 words)

	Outr.Net - Real-World Wireless Applications
		In a nutshell, "Crossing the Chasm" disputes the notion that technologies that are well received by early adopters will flow seamlessly into the mainstream.
		The "Chasm" is, in effect, a graveyard in which lie the remains of many great technical ideas that became business failures.
		The key premise of "Crossing the Chasm" is that for new technology products the above diagram isn't accurate, because there is a much larger gap, the "Chasm", between the early adopters and the early majority.
	www.outr.net /newsletter_chasm.htm (1195 words)

	Nat'l Academies Press: Crossing the Quality Chasm: A New Health System for the 21st Century
		Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap.
		Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
		Crossing the Quality Chasm is the state-of-the-art report on redesigning our health care system.
	www.nap.edu /catalog/10027.html (589 words)

	Crossing the Wireless Chasm: A Standards Nightmare
		In Crossing the Chasm, Geoffrey Moore discusses the differing needs of early adopters of new technology and the majority adopters that follow (see Figure 1).
		He describes this conceptual gulf as the chasm that needs to be bridged if a technically innovative product is going to be successful in the mass market.
		Don Norman picks up this theme in The Invisible Computer, arguing that the chasm is largely a matter of usability (although he avoids that particular word).
	www.syntagm.co.uk /design/articles/wirelesschasm.htm (857 words)

	Powell's Books - Crossing the Chasm : Marketing and Selling High-tech Products To Mainstream Customers (91 Edition) by ...
		Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.
		He introduces his readers to a gap or "chasm" that innovative companies and their products must cross in order to reach the lucrative mainstream market.
		Prior to founding The Chasm Group in 1992, Geoffrey was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company.
	www.powells.com /cgi-bin/biblio?inkey=65-0060517123-2 (1057 words)

	Chasm Companion by Paul Wiefels
		The Chasm Companion should be on the desk of every venture capitalist who partners with them...
		A founding member of the Chasm Group and a consultant to numerous high-tech firms in Silicon Valley and elsewhere, Wiefels covers the marketing process from a product's gestation through its main-stream adoption.
		He explains that along the way any high-tech innovation must pass through stages of acceptance and differing expectation from various segments of the marketplace, ultimately crossing the "chasm" between the early adopters and most of the addressable market.
	www.chasmgroup.com /chasmcompanion/praise.htm (478 words)

	Whitney Interactive Design
		Instead, a chasm exists between the visionaries who focus on the concept and its intellectual value and the early majority who want assurances that the new approach will serve a proven business purpose.
		Although Crossing the Chasm was written about product marketing, it applies just as well to our "marketing" of user centered design to the software development mainstream.
		To cross the chasm we need to demonstrate not only that we understand and can address business issues but that user-centered design is a solution to a clearly definable problem.
	www.wqusability.com /articles/upa-workshop.html (2091 words)

	The Chasm Group (Site not responding. Last check: 2007-10-09)
		The Chasm Group, LLC is a consulting practice focused on helping high technology product and services companies with markets and build lasting businesses through the effective development and implementation of practical, 'real world' strategy.
		Chasm Group consultants have years of operational experience working for premier companies in a variety of market sectors.
		As well, Chasm Group consultants have authored best-selling publications on market and strategy development; have served as lecturers in top universities; and serve in advisory roles to both industry consortia and venture-capital organizations.
	www.chasmgroup.com (148 words)

	Escapable Logic (Site not responding. Last check: 2007-10-09)
		Their hopes are dashed when the growth stops and they wonder where the market is. The market heights they seek are on a tall mountain across a deep chasm which they must cross in order to climb higher.
		Our nation has a cultural chasm to cross, the rift between those who applaud our get tough stance with the world, vs. those who aren't sure that we're tough enough to beat everybody we're now pissing off with our bluster.
		We must cross this uncivil chasm, and this would be a good year to start.
	www.blaserco.com /blogs/2003/07/05.html (866 words)

	FabTime Book Reviews: Crossing the Chasm
		Sales drop after the early market is saturated, while the pragmatists all wait for someone else to make a move.
		Fortunately, Moore offers a number of concrete suggestions for crossing the chasm.
		Crossing the Chasm on Amazon’s website. FabTime is an Amazon affiliate.
	www.fabtime.com /chasm.shtml (366 words)

	The Life Cycle of Technology: Why it's so difficult for large companies to innovate ( jnd.org ) (Site not responding. Last check: 2007-10-09)
		This is the source of the categories that Geoffrey Moore used in his work "Crossing the Chasm.").
		The chasm is between those early and late adopters, requiring very different marketing.
		The follow-up book to "Crossing the Chasm," with more specific breakdowns of marketing strategies to follow once your company has crossed the chasm.
	www.jnd.org /dn.mss/life_cycle_of_techno.html (1429 words)

	eBay - crossing the chasm, Nonfiction Books, Books items on eBay.com (Site not responding. Last check: 2007-10-09)
		Crossing the Chasm by Geoffrey A. Moore (1995)
		Crossing the Chasm by Geoffrey A. Moore (1999)
		Crossing the Chasm by Geoffrey A. Moore (2002)
	search-desc.ebay.com /search/search.dll?query=crossing+the+chasm&... (413 words)

	Biometric Technology Maturity And Strategies For Crossing the Chasm
		Biometrics is a typical case study of a technology trying to cross the chasm between initial adoption and critical mass.
		Strategies proposed at the end of the article will help biometric players bypass the technology pragmatists that slow the adoption and move forward rapidly into the mainstream market.
		Continue extending until the main market tornado starts: This is the most expensive strategy for crossing the chasm, which means biometric vendors will keep adding features in the hope that early majority will bite.
	www.biometritech.com /features/2004/shen010604.htm (832 words)

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