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| | content to be different » Blog Archive » Crowdsourcing and crowd surfing |
 | | That crowd that is out there sharing, collaborating, building content mash-ups and tagging their work to create new networks of content relationships are also the ‘audience’ or the ‘class of kids’ that we’ve always seen as passive receptors of our messages or lessons, vessels to be filled, niches to be targeted. |
 | | As teachers/educators and campaigners/fundraisers/communicators we have the same chance not to lead the crowd but to surf it. |
 | | Leave them to create a media crowd, whether of their own content or that they have chosen, and let their media critique emerge from their collaboration through Wikis, mash-ups, montages or multimedia creations. |
| theinternationale.org /2006/06/02/crowdsourcing-and-crowd-surfing (801 words) |
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