| |
| |
Crunch |
 | | I looked away, wincing, and thinking that it must take a certain genius to convince people that their few minutes of solitary leisure--away from the treadmill of the office computer and the TV set--should be spent in an environment of such information overload. |
 | | Little by little, like mold blossoming on a bouquet of flowers, Crunch's branding elements began to deploy throughout the gym: a cute little sign over the water fountain; a clock made of red fabric in the locker room, advertising posters next to the weight benches, walls suddenly painted in bright clashing colors. |
 | | Candy Diepraam is the creative director of Crunch and supervises the visuals and decor for 19 gyms----in New York, Los Angeles, San Francisco, Chicago, Miami, Atlanta, Mission Viejo, California, and Tokyo----with 8 new ones on the way in the next year. |
| www.seangullette.com /writing/sar14.html (1242 words) |
|