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Custard Factory |
 | | Located on the redeveloped site of the Bird's Custard factory in the industrial district of Digbeth, it is home to a community of businesses, primarily with an artistic and media slant, but also including entertainment venues and regional offices of national charitable organisations. |
 | | The Custard Factory complex is set in five acres (20,000 m²) of factory buildings, originally constructed by Sir Alfred Bird, the inventor of instant custard. |
 | | The Custard Factory is close to the Old Crown pub, a half-timbered building dating from the 1400s; Digbeth Coach Station, Birmingham's main coach travel station; the Birmingham Irish Centre; and the Bull Ring shopping centre, with its landmark Selfridges building. |
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