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| | Customer Experience Management Gets a Psychological Foundation |
 | | Most importantly, Addicted Customers provides a strategic platform to apply CEM to product/service consumption—the aspect of experiences that is critically important to customers. |
 | | John I. Todor, Ph.D., is the Managing Partner of The Whetstone Edge, LLC, a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. |
 | | Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles that lead to customer satisfaction, trust, and loyalty, and long term, lifetime value. |
| www.emediawire.com /releases/2006/9/emw442708.htm (632 words) |
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