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| | The Web as a customer interface |
 | | I quickly realized that though my customers were computer owners and usually connected, they were not necessarily on the fast track technology-wise, or even with Windows in some cases. |
 | | Granted, many customers use e-mail, but I notice that many will do "homework," searching for businesses and woodworkers, but, by the nature of wood products, also require either a firm recommendation by a trusted friend or actually touching a product. |
 | | Overall, I find that customers and people in general have a sincere distrust of what they read, which is good if you are a hands-on, word-of-mouth type of shop. |
| www.woodweb.com /knowledge_base/The_Web_as_a_customer_interface.html?printfriendly (1850 words) |
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