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| | Cuteness in Japanese culture - Wikipedia, the free encyclopedia |
 | | Western observers often find this cuteness intriguing and sometimes strange because the Japanese employ it in a vast array of situations and demographics where, in Western culture, it would be considered incongruously juvenile or frivolous (for example, in government publications, public service warnings, office environments, military advertisements, and commercial airliners, among many others). |
| | Cute elements can be found almost everywhere in Japan, from big business to corner markets, national government to ward and town offices. |
| | Tomoyuki Sugiyama, author of "Cool Japan" believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita, a sociology professor at Musashi University in Tokyo, has stated that "cute" is a "magic term" that encompasses everything that's acceptable and desirable in Japan. |
| en.wikipedia.org /wiki/Kawaii (800 words) |
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