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| | New Sisyphus - PDX: The Future of Public Diplomacy: Cutting Out the Middleman |
 | | In whatever country you choose to name, our PD officers are studying the host country’s press in the morning and spending the rest of their working day talking to reports and editors, making corrections, clarifications, suggestions, and getting stories out. |
 | | When they aren’t doing that, they are prepping our people—from lowly functionaries like ourselves to the Secretary of State—for interaction with the press, drilling in talking points, pointing out topics to avoid or to stress and then, afterwards, handling the inevitable press conference. |
 | | If such a move were harnessed to the already-existing infrastructure of VoA and the other Broadcasting Board of Governors initiatives, the USG could launch a world-wide media offensive, taking out the middlemen and their unrelenting knee-jerk assumptions. |
| newsisyphus.blogspot.com /2005/05/future-of-public-diplomacy-cutting-out.html (1300 words) |
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