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| | SAS...The Power to Know |
 | | In the current harsh reality of the banking industry in Hong Kong, banks are facing challenges like: global competition, a rising trend of mergers and acquisitions, an increasing need for cost reduction and a heightened demand by customers for more personalized services. |
 | | Like other industries, banks have a lot of data about their customers' banking habits or product usage, which could even be identifiable at an individual level. |
 | | The largest bank in Singapore and one of the top five banking groups in Hong Kong as measured by assets, DBS has dominant positions in consumer banking, treasury and markets, securities brokerage, equity and debt fund raising. |
| www.sas.com /offices/asiapacific/hongkong/successful_story/dbs.html (1165 words) |
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