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| | Case: MKTG 676 -- Daimler |
 | | Daimler- Benz AG Dr. Gerhard Liener, Daimler-Benz’s managing director for acquisitions and foreign operations, was analysing the international strategy of the firm’s truck group, headquartered in Stuttgart, West Germany. |
 | | Karl Benz and Gottlieb Daimler, both pioneers in the automotive industry, set up their respective companies in 1883 and 1890. |
 | | It was on January 29, 1986, and he wondered how long his company would be able to maintain its strength in the face of increased global competition posed by European and American truck companies, international joint ventures, and the lurking threat of Japanese export of large commercial vehicles. |
| www.andrews.edu /SBA/extension/cases/MKTG676Daimler.html |
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