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Daniel Hechter |
 | | Daniel Hechter was one of the first designers to recognize the commercial viability of lifestyle dressing and has marketed the concept with enormous success, today exporting to some 47 countries and licensing goods in the U.S., South America, Europe, Australia, and Canada. |
 | | Hechter identified his particular market as including the young, sometimes married with children, upwardly mobile 20-to 30-somethings, who may not have the income to finance the designer lifestyle and fashionable appearance to which they aspire. |
 | | Hechter's taste and style have often been directed by the unpredictable forces of pop, club, and street culture, and his business rapidly prospered because of his adaptability and speed. |
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