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	Coca - Cola Admits That Dasani is Nothing But Tap Water
		The origin of UK Dasani (it's produced all around the world but is always purified rather than source water) came to light when a complaint was made to the British Food Standards Agency over Coke's use of the word "pure" in its Dasani marketing.
		The complaint, now being dealt with by the local authorities where Dasani is bottled in Sidcup, east London, hinges on the charge that the marketing implies that tap water is 'impure'.
		Coca-Cola's seven million pound marketing drive for Dasani has taken a savage hit, but the success of the brand in other countries, such as the United States where it is the number two seller, suggests it isn't about to go away.
	www.commondreams.org /headlines04/0304-04.htm (928 words)

	3/03 - Coke questioned in U.K. about Dasani purity claim
		Coke says its Dasani water is treated in a highly sophisticated filtration process, perfected by NASA to purify fluids on spacecraft.
		Dasani, which was launched in Britain last month, uses municipal water at Coca-Cola's factory in Sidcup, southeast London.
		Since Dasani takes tap water, a pure product, removes material through purification, then adds calcium, magnesium and sodium bicarbonate for taste, it may not be allowed to be called "pure," he said.
	www.greatlakesdirectory.org /mn/030304_great_lakes.htm (523 words)

	CNN.com - Coke 'pure' water claim questioned - Mar. 4, 2004
		Coca-Cola is being investigated by British officials over its use of the word 'pure' on bottles of Dasani water.
		It emerged this week that the source for Dasani, which launched in the UK last month, was tap water supplied to Coca-Cola's factory in southeast London.
		Dasani takes tap water and removes material through purification and then adds calcium, magnesium and sodium bicarbonate for taste.
	www.cnn.com /2004/WORLD/europe/03/03/coke.water/index.html (533 words)

	USATODAY.com - Coke withdraws Dasani bottled water in Britain (Site not responding. Last check: )
		LONDON (AP) Coca-Cola (KO) said Friday it is withdrawing its Dasani bottled water from sale in Britain after finding samples contained higher than permitted levels of the chemical bromate.
		Coca-Cola, which launched Dasani in Britain last month, said the higher than permitted levels of bromate occurred as a result of a process aimed at adding calcium to its bottled water.
		Dasani suffered a rash of bad publicity earlier this month when British newspapers discovered that the product was purified tap water — a practice not uncommon in the bottled-water industry and something Coke had always acknowledged.
	www.usatoday.com /money/industries/food/2004-03-19-dasani_x.htm (467 words)

	BBC NEWS \| Business \| Coke recalls controversial water
		Dasani is the second biggest selling bottled water in the US Coca-Cola is to recall all bottles of its Dasani water in the UK, after levels of bromate were found to exceed legal levels.
		The company says Dasani - recently launched in the UK - is "as pure as bottled water gets" thanks to a "highly sophisticated purification process".
		The UK limit for bromate in bottled and tap water is 10 parts per billion, while the Dasani samples had tested between 10 and 22 parts per billions, Reuters reported.
	news.bbc.co.uk /1/hi/business/3550063.stm (477 words)

	Things get worse with Coke \| Business \| The Guardian
		First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains.
		The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.
		The legal limits are set to have a wide margin of safety, and the Food Standards Agency advice yesterday was that while Dasani contained illegal levels of bromate, it did not present an immediate risk to the public.
	www.guardian.co.uk /business/2004/mar/20/medicineandhealth.lifeandhealth (729 words)

	Coke-Sponsored Rover Finds Evidence Of Dasani On Mars \| The Onion - America's Finest News Source
		Further study of the data will be necessary to determine whether the minerals formed as sedimentary deposits from standing surface pools of Dasani, or accumulated through the action of flowing ground-Dasani.
		Chen said scientists hope to confirm that icy Dasani exists at the southern pole of Mars, as recent spectral images from the European Space Agency's Mars Express Orbiter suggest.
		Dasani's role on the Martian surface is crucial," Golombek said.
	www.theonion.com /content/node/30505 (787 words)

	YouTube - Epic Dasani
		buy more dasani, refill it with tap water, and help to prevent worldwide dehydration!
		The subject is a 16oz Dasani water bottle.
		cgi requiem dream adobe premiere studio max dasani water bottle school project
	www.youtube.com /watch?v=1UrNwB90DQU (369 words)

	Things get worse with Coke \| \| Guardian Unlimited Business
		First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains.
		The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.
		The legal limits are set to have a wide margin of safety, and the Food Standards Agency advice yesterday was that while Dasani contained illegal levels of bromate, it did not present an immediate risk to the public.
	business.guardian.co.uk /story/0,3604,1174127,00.html (424 words)

	CorpWatch : UK: Dasani Bottled Tap Water Withdrawn After Cancer Scare
		First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains.
		The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.
		The legal limits are set to have a wide margin of safety, and the Food Standards Agency advice yesterday was that while Dasani contained illegal levels of bromate, it did not present an immediate risk to the public.
	www.corpwatch.org /article.php?id=10450 (503 words)

	CNN.com - Coke shuts tap on Dasani in UK - Mar 25, 2004
		Coca-Cola launched Dasani in Britain amid much fanfare, but it faced immediate embarrassment in the press when it was revealed the product was processed tap water produced in a factory in southeast London.
		Last week, the company voluntarily recalled an estimated 500,000 bottles of Dasani in the UK after samples were found to contain bromate at higher levels than legally permitted in Britain for either bottled or tap water.
		Dasani had been selling in Britain for up to 95 pence ($1.74) for a 500 ml bottle.
	www.cnn.com /2004/WORLD/europe/03/25/uk.dasani (625 words)

	dasani.page
		Dasani Prescaregan, brilliant inventor in her spare time, head full of arches and struts, her clever supports the savior of many a vein of copper.
		Dasani gave a slow, shy smile, and it lit her strong-nosed face, and glowed in her dark eyes.
		At the moment, Dasani was in hot water up to her neck, eyes firmly affixed to the rocking ovoids on the beach.
	www.geocities.com /gwynllaith_isle/dasani.html (1684 words)

	USATODAY.com - Bottled water ads barely make a splash (Site not responding. Last check: )
		Dasani, along with rival Pepsi's Aquafina, were late entries into the bottled water arena.
		Unlike the smaller brands mostly sourced from springs, Dasani and Aquafina are basically re-purified tap water.
		Dasani's ads try to build more identity with stronger content and an expanded market reach.
	www.usatoday.com /money/advertising/adtrack/2001-10-08-ad-track-dasani.htm (684 words)

	Dasani
		The function of this ad is to give the Dasani brand value beyond what it actually is. Thus, the meanings and value of the hip, urban street corner is transferred to the bottle (the brand) as it passes from one hipster to another.
		Racially mixed, culturally diverse, inclusive, trendy and cheerful, this is the world of Dasani as it is the world of advertising in general.
		The ad makes no promises: drinking Dasani will not get you a scooter or a date with the runner, it simply uses symbolic association to detach values from our real cities, our actual experiences as well as our hopes and dreams and to reattach them to the most mundane product on the planet.
	web.mac.com /adcrit/iWeb/adcrit/Dasani.html (1305 words)

	SignOnSanDiego.com > News > Business -- Coke delays launch of Dasani in France, Germany
		ATLANTA –; The Coca-Cola Co.'s effort to sell Europe on its Dasani bottled water is in limbo as the world's largest beverage maker has delayed the launch of the drink in France and Germany, in part because of publicity over quality concerns with its Great Britain version.
		Coke had planned to launch Dasani in France in mid-April and in Germany in late spring, early summer, Brooks said.
		Dasani was first launched in 1999 in the United States, where it is No. 2 in market share in the bottled water category behind Pepsi's Aquafina.
	www.signonsandiego.com /news/business/20040324-1330-coke-dasani.html (626 words)

	Blogcritics.org: Review: Dasani Water
		Dasani is nothing but local tap water boiled and run through filters by your local bottler.
		Dasani wasn't banned - there was a public outcry about the fact that we were quite literally being sold tap water in bottles (a friend of mine lives in the town where they bottled it, and said it tasted exactly like her kitchen tap water).
		Dasani was pulled because it was found that there were traces of bromate that were leftover from the purifying process.
	blogcritics.org /archives/2005/04/22/094503.php (1968 words)

	Coke Pulls Water From UK Shelves, Dasani Water Found To Contain Elevated Bromate Levels - CBS News
		Dasani suffered a rash of bad publicity earlier this month when British newspapers discovered that the product was purified tap water — something Coke had always acknowledged.
		Dasani is the second-best seller in the bottled water market there, behind a similar purified water product — Aquafina — made by Pepsi-Cola Co.
		Coca-Cola is pulling five million bottles of Dasani drinking water off UK shelves after it was revealed that the product tasted no different than tap water.
	www.cbsnews.com /stories/2004/03/03/world/main603712.shtml (768 words)

	Dasani Water - The BevNET.com Review
		Dasani is filtered for purity, using state of the art treatment by reverse osmosis, and enhanced with minerals for a pure, fresh, taste.
		Coca-Cola's Dasani is a mineral enhanced bottled water.
		Unlike many other bottled waters which taste like plastic, Dasani has a clean and pure flavor that we found to be quite refreshing.
	www.bevnet.com /reviews/dasani (106 words)

	THE COCA-COLA COMPANY # “FRUIT GETS SWEET ON FIZZ” -- NEW DASANI SENSATIONS
		DASANI Sensations, will put a new twist on water category sales by combining all the benefits of water with great fruit taste, no calories, and some fizz just for fun.
		DASANI Sensations is sweetened with SplendaÒ brand sweetener, mixed with natural fruit flavors, and carbonated for light bubbly refreshment.
		DASANI Sensations launches this month with an integrated marketing plan including national print, radio, sampling and a full line of promotional and merchandising incentives and tools to drive consumer interest and trial.
	www.coinoptoday.com /newsflash/news/coke_2006-03-24_dasani.html (420 words)

	Dasani Bottled Water
		DASANI is a purified water enhanced with minerals for a pure, fresh taste.
		DASANI is The Coca-Cola Company's first bottled water in North America.
		To create DASANI, Coca-Cola bottlers start with the local water supply, which is then filtered for purity using a state-of-the-art process called reverse osmosis.
	www.finewaters.com /Bottled_Water/USA/Dasani.asp (352 words)

	COCA-COLA’S Dasani in the UK : The Public Relations Fiasco \| Marketing Case Studies - ICFAI Center for Management ...
		However, Dasani soon ran into controversies as the British media wrote that tap water was the source of Dasani.
		After the Belgian soft drinks crisis that Coca-Cola faced in mid-1999, the Dasani bottled water crisis in the UK was considered to be the biggest embarrassment for the company.
		Marketing analysts opined that the recall of about 500,000 bottles of Dasani, though described by Coca-Cola as a voluntary precautionary measure, could prove to be a severe blow to the company's efforts to make inroads into the bottled water market of Europe, particularly the UK...
	icmr.icfai.org /casestudies/catalogue/Marketing/MKTG103.htm (814 words)

	Coke Recalls Bottled Water Newly Introduced to Britain: Dasani bottled water into Britain, the Coca-Cola Company ... (Site not responding. Last check: )
		Dasani is the second-biggest-selling bottled drinking water in the United States after Aquafina from PepsiCo Inc. Newspapers here mocked Coca-Cola for charging up to $1.80 for a small bottle of purified tap water when it was introduced in January.
		In London, Jonathan Chandler, the director of communications for Coca-Cola Europe, said the process used to purify Dasani water relied on calcium chloride, which contained levels of bromide.
		Chandler said, the level of bromate was found to be within the permissible limit under British law of 10 parts per billion.
	www.mindfully.org /Water/2004/Coke-Dasani-Water20mar04.htm (564 words)

	Coca-Cola's Dasani water found to contain alarming levels of cancer-causing chemicals
		Coca-Cola's Dasani brand of bottled water was found to have illegally high levels of bromate, a cancer-causing chemical, say company executives in the UK.
		Dasani, the tap water bottled by Coca-Cola and marketed as specially pure with a huge publicity campaign, was withdrawn from the market yesterday after impurities were found to have been introduced in the production process.
		Last night it was withdrawing all 500,000 bottles of Dasani - sales of which had been expected to reach £35m in its first year - which had arrived on high-street shelves.
	www.newstarget.com /001028.html (834 words)

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	www.dasanidesigns.com (106 words)

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