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Topic: Database marketing

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	Database Marketing
		Database marketing is the technique of gathering all the information available about your customer, leads, and prospects into a central database and using that information to drive all your marketing efforts.
		Database marketing organizes a company’s customer and prospect data so that it can be used more effectively in a direct marketing effort.
		Database marketing allows you to choose what to market to whom - and when, based on the sum total of your knowledge and experience with a customer or prospect.
	www.itsallgoodwebdesign.com /html/database_marketing.html (896 words)

	Database marketing - Wikipedia, the free encyclopedia
		Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
		Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
		As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
	en.wikipedia.org /wiki/Database_marketing (955 words)

	Database Marketing/CRM News from DMNews.com
		The software is a Microsoft Excel add-in module that allows marketers to access and analyze data using Microsoft Excel on their personal computers.
		Direct and target marketing firm Harte-Hanks and customer management services firm Loyalty Lab have partnered to expand their loyalty and relationship marketing capabilities, particularly in retail markets.
		Dunn, under the company name Dunn Data Co., has agreed to a $3.6 million mortgage, a $250,000 cash payment, the forgiving of a $600,000 loan to Mal Dunn and various other considerations.
	www.dmnews.com /cms/dm-news/database-marketing.html (311 words)

	Database marketing: Facts and details from Encyclopedia Topic (Site not responding. Last check: 2007-10-20)
		Database marketing is a form of direct marketing direct marketing quick summary:
		Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media, such as mail....
		A database is a collection of information stored in a computer in a systematic way, such that a computer program can consult it to answer questions....
	www.absoluteastronomy.com /encyclopedia/d/da/database_marketing.htm (1883 words)

	From Data Mining to Database Marketing
		Database mining, which incorporates the ability to access directly data stored in a database, is one step beyond the core technology of data mining.
		The developers of database marketing applications start with the business problems and try to determine if some piece of data mining technology might be useful in solving the problem The technology associated with a data mining software application, just one small part of the overall product, will be built using techniques developed by researchers.
		Database marketing software applications will have a tremendous impact on how business is done in the future.
	www.thearling.com /text/wp9502/wp9502.htm (2704 words)

	Database Marketing
		Organizational resistance is a common impediment because marketing departments--whether arranged by product or by function--are accustomed to autonomy and see integrated marketing efforts as a threat to their resources and decision-making power.
		According to Paul Root, president of the Marketing Sciences Institute in Cambridge, a majority of the organization's corporate members surveyed in 1994 still felt IMC was important, but it fell from among the top-ten research priorities.
		Database marketing experts believe that such questions will become easier to answer as more companies embrace the use of customer information at the core of their marketing strategies.
	www.crossworldnetwork.com /articles/database/47.html (2205 words)

	Database Marketing
		The growth of database marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs and treating them well after the sale.
		Marketing campaigns are devised such that the response of customers to the campaign provides information which the company is looking for.
		The essence of database marketing is communicating directly with the customers and asking them to repond in a tangible way.
	www.callcentres.com.au /database.htm (1062 words)

	database marketing (Site not responding. Last check: 2007-10-20)
		As market and financial pressures force businesses to be more competitive, everyone is looking for better ways to segment, research and target prospects and customers with the right message.
		Business-to-business database marketing may be a more complex proposition than simply expanding an existing in-house database.
		The fact is, database marketing will enable everyone to use their time more efficiently and more profitably.
	www.dnb.com /au/communities/marketing/resource_center/rsc_center_database_marketing.asp (1212 words)

	Database Marketing
		While the rapid acceptance of data-driven marketing should be good for companies who want to market their own databases in the list rental marketplace, and for the brokers and managers who trade in data, it is also shaking up their business.
		Prospecting databases of response data -- whether built and marketed by third parties like Abacus Direct or SmartBase, or built by a single company for its own use -- are coming into vogue.
		According to Sharanjit Singh, director of the corporation's marketing analysis team, a promotional database effort started four years ago has grown into a 500-gigabyte data mart, which is now tied to a larger corporate data warehouse initiative.
	www.crossworldnetwork.com /articles/database/19.html (1522 words)

	Database Marketing
		Database Marketing is the process of extracting all relevant information from a customer purchase and combining it with other information about the customers for use in future marketing programs and customer contacts.
		One of the greatest benefits to database marketing is the increased marketing efficiency and effectiveness that result from knowing customers better and being able to predict their likelihood to purchase items more precisely.
		Database Marketing leads to higher response rates, higher average order values, greater repeat purchases, and more efficient prospecting for new customers.
	www.rit.edu /~pxsbbu/curcourse1.htm (2030 words)

	DMA Database Marketing Seminar
		This seminar is built on a comprehensive, marketing-based perspective of database marketing opportunities, requirements and practices.
		A marketer will go home from the seminar being able to more confidently interface with technical professionals by better understanding their role and by knowing the issues that need to be addressed.
		If you are responsible database marketing or interact with those who are, this seminar is for you.
	www.the-dma.org /seminars/database (930 words)

	Database Marketing
		Database marketing is fast becoming the next step in many developing marketing departments.
		As the size of many organizations email database grows so does the need to data mine and extract segments that will be the most profitable to your company.
		Our database specialists can work with your current database of emails to segment and schedule the best email market strategy for your database.
	www.deployemail.com /database_marketing.htm (245 words)

	DataFlux - Database Marketing
		Database marketers are all too familiar with the perils of returned or redundant mailings.
		To reach the maximum audience possible — and deliver significant ROI on database marketing programs — you must have consistent, accurate and reliable corporate data as the foundation for your campaigns.
		A consolidated marketing database is now ready to drive any new database marketing activity.
	www.dataflux.com /Implementations/database-marketing.asp (582 words)

	Database Marketing Services
		Helping retailers, utilities, financial institutions and others with all aspects of Data Base Marketing, direct-marketing process, including strategy, research, targeting, data modeling, technology implementation, response management and retention.
		Marketing unique insurance products and services to large affinity groups is the key to ADG’s success.
		Our marketing and research & analytics teams are proficient in examining business partners’ data to design effective campaigns.
	www.aon.com /risk_management/database_marketing.jsp (536 words)

	Amazon.com: Strategic Database Marketing: Books: Robert Jackson,Paul Wang (Site not responding. Last check: 2007-10-20)
		Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.
		This book appears to have been written more for the marketing manager who has database marketers reporting to him or her, but who has no direct involvement in the process.
		Incidentally, years after purchasing this book, I took a database marketing course in my MBA program that was taught by the wife of one of the authors.
	www.amazon.com /exec/obidos/tg/detail/-/0844232327?v=glance (1038 words)

	Database Marketing (Site not responding. Last check: 2007-10-20)
		Marketers that went with household-level modeling saw even greater increases: Those targeting the top decile achieved a 47 percent jump in response.
		ZIP code models aggregate whatever a marketer wants to use as its success criteria, such as response rates, at the ZIP code level.
		Marketers can then make future list rental decisions based on high-yield ZIP codes, which can be submitted to list managers as if they were any other select.
	bg.directmag.com /ar/marketing_database_marketing (477 words)

	MicroStrategy - Database Marketing/CRM
		And our IMPACT database marketing solution helps you communicate with them in a relevant way, offer them the products they want and contact them through their preferred channel at the right time with the right message.
		KnowledgeBase Marketing, Inc., a Wunderman company, is a leading provider of information marketing and award-winning CRM solutions that enable companies to acquire and manage profitable customer relationships across traditional and Web-based contact points.
		KnowledgeBase Marketing’s parent company, Wunderman, is a division of Young and Rubicam, Inc., a world leader in commercial communications, representing a collaborative network of preeminent companies at the forefront of the total brand experience.
	www.microstrategy.com /Solutions/ByPartner/KBM (642 words)

	Business Marketing, Niche Marketing, Promotional Marketing, Database Marketing, Marketing Brochures, Marketing ... (Site not responding. Last check: 2007-10-20)
		database marketing He had claimed that was the gunfire is a Cuban.
		database marketing As he had a while and irritations had soon as.
		marketing newsletter She knows speaking was altogether different from the letters that...
	g.1asphost.com /salovot/marketing-207.html (4281 words)

	Web Database Development, Database Design, Database Software, Online Database (Site not responding. Last check: 2007-10-20)
		The interface, or method your customer uses to access the database will be of great quality design.
		Interface design describes both the computer screens that internal employees might use to maintain the database as well as the screens that customers would use to retrieve information from a database.
		We have developers with many years of experience in programming and database design that will work with you to launch your idea across the Web.
	www.expeditemg.com /htm/databases.htm (389 words)

	Database Marketing - Software, FreeWare, ShareWare, Download (Site not responding. Last check: 2007-10-20)
		Cincinnati Direct Marketing Company - Max Marketing and Promotions is a Cincinnati direct marketing company that helps companies with their direct mail marketing and promotional projects.
		Database Marketing Technology Pty Ltd - DMT offers direct marketing services including database management, specialised marketing computer software, mailing production and fulfilment, and telemarketing.
		Louis Direct Marketing Association - St. Louis DMA and Internet Council sponsors direct marketing workshops and seminars, and provides marketing articles and resources covering database marketing and direct mail.
	www.eshareware.net /search/Database%20Marketing (808 words)

	The National Center for Database Marketing
		serving you the practical know-how to leverage your data to increase your database marketing profits.
		Companies that have a closed loop database marketing strategy are able to quickly analyze, interpret and act on changing customer and market conditions.
		Nowhere else on earth do both technical and marketing professionals gather to learn about technologies and best practices to address their tough business issues.
	ncdmevents.com /winter (202 words)

	DMSI - Database Marketing Services
		Our niche is small to mid-size companies who need the power of advanced database techniques to grow their business.
		You may have already guessed what wise database marketing pros already know: that installing just the right database software is only half the battle.
		Visit our Enewsletter Archives to read about database marketing tips, news, views and more.
	www.desktopmarketinginc.com /services.html (217 words)

	Database Marketing: Database Marketing Service Providers, Database Marketing Analytics, Back-End Database Marketing, ...
		Therefore, the selection of an audience - the list, is by far the most important aspect of any database marketing campaign.
		For a database marketing campaign to succeed, it must reach and convert the maximum number of prospects into customers for the least amount of money.
		Eliminating lists with the traits most obviously dissimilar to the traits of your best customers before commencing a campaign can prove to be the difference in whether your next database direct mail campaign succeeds or fails.
	www.marketingprinciples.com /database/default.asp?cat=120 (474 words)

	Amazon.com: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based ... (Site not responding. Last check: 2007-10-20)
		Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's.
		Every marketer and entrepreneur should read this book to learn how and why lifetime value is so important and how to build your company's strategy around it.
		There is a certain overlap between the two books, but whereas The Complete Database Marketer focusses on both the operational and strategic side of database marketing, this one goes much more in depth into developing database marketing strategies and the many tools you can use to develop your strategy (e.g.
	www.amazon.com /exec/obidos/tg/detail/-/0071351825?v=glance (1509 words)

	Database Marketing (Site not responding. Last check: 2007-10-20)
		Questions like those are meat for market research, and when our clients ask us to seek out the answers, we deliver back the sizzle and the steak.
		Focus groups, benchmark studies, internal and external surveys, mail back questionnaires, samplings, polling, right on to full-blown university research studies...whatever it takes to dig out the answers, we have the tools and the talent.
		Using reference databases and other sources at our disposal — sources that cover virtually every industry in the world and the companies most active in them—we have the capabilities to expand your current customer base.
	www.askcolburn.com /01_Pages/database.htm (188 words)

	Target Marketing Magazine • CRM/Database Marketing Community
		Today's focus on accountable marketing is forcing chief marketing officers and their marketing...
		These are just a few of the articles on DATABASE MARKETING from the TM Group Article Archive.
		Share your ideas and learn from fellow direct marketers as we cover the hottest issues and best practices in customer relationship marketing.
	www.targetonline.com /sics/database.bsp (256 words)

	Education and Software for Relationship Database Marketing
		I have used it many times with marketing students and it has proved invaluable.
		Database Marketing is being offered at many universities both as a Undergraduate and Graduate subject.
		From time to time we provide a forum for employment opportunities in the field of Database Marketing.
	www.dbmarketing.com (424 words)

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