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| | David Reid -- creator of Elsie the Cow |
 | | David William Reid, an advertising marketer and creative director who was the lead member of the team that created Elsie the Cow, one of the top advertising icons of the last century, died Saturday at his San Rafael home. |
 | | Reid, who spent the last 43 years of his career in California, was also a decorated World War II bomber pilot and a major figure in marketing for the California wine industry. |
 | | Reid is survived by his wife, Helen, of the family home in San Rafael; three sons, David of Costa Rica, Douglas of Walnut Creek and Dewey of Lucas Valley; two daughters, Dana of Kauai, Hawaii, and Deborah, who lives in Australia. |
| sfgate.com /cgi-bin/article.cgi?file=/c/a/2003/12/19/BAG5J3QVLG1.DTL (815 words) |
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