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Dayparting - Wikipedia, the free encyclopedia In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. For example, rush hours are often particular dayparts for radio stations. Dayparting is also used in Online Marketing, and is the act of ads appearing during specific time periods. en.wikipedia.org /wiki/Daypart   (182 words)

Defining Dayparts The push to market Internet advertising in dayparts is part of publishers' effort to speak in the language understood by advertisers and agencies geared to working in traditional media. Yahoo has sold dayparts since 2001, and its ad chief solutions officer, Tim Sanders, sang the praises of dayparts at last year's @d:Tech conference. Dayparts are attractive to publishers mostly because they can charge a sizable premium during work hours, when Internet advertisers are five times more likely than television advertisers to reach consumers, according to the NAA study. www.clickz.com /showPage.html?page=1580701   (670 words)

Web Publishers Get Sophisticated to Attract Advertisers   (Site not responding. Last check: 2007-09-17) A daypart session, which is sometimes called a site session, is when a single advertiser dominates all major ad positions on a publisher's website for a pre-determined time of day. Currently, five dayparts are in effect for the Internet: early morning, daytime, evening, late night, and weekends, with daytime being the largest daypart (measured in total audience and total usage minutes) according to a February 2003 study done by the Online Publishers Association. Dayparts advertising is effective for both brand advertisers and those advertisers seeking a direct response. www.glasspoole.com /articles/internet-marketing/20050814.htm   (877 words)

The Lunchtime Effect Dayparts are a way of segmenting media by the time of day, because viewer receptiveness to messages and readiness to take action varies based on the time of day. Dayparts are one way of selecting out the premium inventory and going beyond the average -- potentially doubling your effective SEM marketing budget. In addition to implementing daypart campaign optimization, Yuppiemart may find that analyzing the days of the week will also uncover patterns of conversion that can be used to optimize. www.clickz.com /search/opt/article.php/1579241   (1210 words)

Daytripping: Getting the Most from Google Dayparts A daypart is a consecutive block of time on similar days (weekdays or weekends) when the target audience or campaign environment shares characteristics that can influence the effectiveness of a campaign. Each of these dayparts can be characterized by their usage levels, demographics and the type of content sought. An important element of dayparting strategies is to remove ads during times when conversions are low or when keyword prices are high. www.iconinteractive.com /Article68.htm   (603 words)

Print Article With the advent of preset dayparting, the average Google advertiser now has just a bit more of the power an API (define)-driven campaign management solution possesses. Dayparting is one of the most powerful methods of cherry-picking the best clicks out of a clickstream. Because dayparting and other methods of cherry-picking clicks are based on a sound strategic foundation, we'll discuss not just the how, but the why. www.clickz.com /experts/search/strat/print.php/3615151   (906 words)

Florida chad-fest pumps TV in all dayparts Viewing levels increased by sizable margins but not just during news-heavy dayparts, as might be expected, but in all dayparts for the several weeks of recounting in November until Bush was declared the winner. Viewing among adults 25-54, for example, was up 11.1 percent during the early morning news daypart, 6.2 percent during the day (based on viewing among women), 9.3 percent during the early evening news, and 5.3 percent during late night. Perhaps most surprising is that daytime viewing increased, since that daypart has been plagued by growing viewer disinterest in the network’s soaps-dominated lineups. medialifemagazine.com /news2001/jan01/jan02/3_wed/news3wednesday.html   (552 words)

Google will let advertisers control Adwords 'dayparts' Known as "dayparting" in the industry, Google's ad scheduling will let advertisers control the days and times that AdWords campaigns appear, so that they can target specific markets or place more budget during times when the ads appear to be more effective. Google is the first of the major search engines in the UK to introduce the service, although MSN is understood to have a similar offer ready to launch. Google said the development would allow for more sophisticated planning techniques to be employed in search marketing, so that advertisers can track behavioural cycles and manage their campaigns in real time for more effectiveness. www.i-level.com /resource-centre/news083.asp   (296 words)

New York Radio Guide - Archives - 10/14/00 It was down in all dayparts but continues to lead by a substantial margin middays (10 AM - 3 PM; 7.7 share) and by a thin margin afternoons (3-7 PM; 6.7 share). WINS was up in all dayparts and continues as the #2 morning station with a 6.7 share. WCBS held steady evenings, but was down in all other dayparts, especially mornings, where it dropped from 4.4 in the spring to a 3.8 share. www.nyradioguide.com /archives/101400.htm   (564 words)

Friday The rising call for dayparts can be attributed in some part to better research, confirming the full value of the at-work audience, which surfs as heavily as at-home users and yet buys way more. The five continue to sell their own brands, but they also sell the AWBN dayparts, in which one piece of creative is distributed to all of the sites at the same time. Once they overcome their fears, dayparts will be among the most popular purchases. www.medialifemagazine.com /news2003/jan03/jan27/5_fri/news5friday.html   (698 words)

ANA: News: 2002   (Site not responding. Last check: 2007-09-17) Of the six dayparts monitored, three set clutter records-early morning (18:02 minutes per hour from 17:44 in 2000), daytime (20:57 in 2001 from 20:03 in 2000), and local news (17:10 from 17:05 in 2000). Although not at record levels for their dayparts, non-program minutes were also high for late night and network news. As a result, prime emerged as the least cluttered daypart while daytime remained the most cluttered for the 10th consecutive year. www.ana.net /news/2002/02_14_02.cfm   (1165 words)

Online Publishers Association: Press Releases The study confirmed that Daytime is the largest daypart (measured in terms of both total audience and total usage minutes), followed by Evenings and Weekends. "Daypart targeting on the Internet has been proliferating, but until now, there has been no analysis of where the natural breaks in the dayparts occur," said Michael Zimbalist, executive director of the Online Publishers Association. Research shows that affluent, working people between the ages of 25-54 make up a larger share of the Daytime audience than any other daypart, while children under the age of 18 are three times more likely to be reached during the Evening and Weekend dayparts. www.online-publishers.org /?pg=press&dt=020603   (783 words)

Denny's new brand chief ponders strong marketing support for all dayparts - Drew Eagar Nation's Restaurant News - Find ... The need to support all dayparts when only one is advertised at a particular time is evident from second-quarter sales results. Denny's focused on dinner and late-night meals during the quarter, which improved sales for those dayparts, but "we lost more guests than anticipated during the breakfast daypart," president and chief executive Nelson Marchioli said in a statement accompanying the quarterly report. Although Eagar and his three-person staff have not yet developed specific sales strategies for all dayparts, the team is exploring how to create promotions that achieve more than quarterly sales spikes. www.findarticles.com /p/articles/mi_m3190/is_33_37/ai_108268128   (761 words)

ANA: News: 2001   (Site not responding. Last check: 2007-09-17) As a result, network news emerged as the least cluttered daypart while daytime--despite a slight drop in clutter compared to the previous year--remained the most cluttered daypart for the tenth consecutive year with an average 20:03 minutes of non-programming minutes in November 2000. This is the lowest number of commercial minutes for all dayparts, and a record low for network news over the past ten years. Meanwhile, daytime continued to reign as the most commercial-laden daypart with 16:34 commercial minutes per hour in 2000, down from the 16:52 reported in 1999. www.ana.net /news/2001/03_01_01.cfm   (1123 words)

iMedia Connection: Reaching Consumers with Dayparts One of the most simple but effective programming tools is breaking up the schedule using dayparts. Daypart programming online lets us close that gap and anticipate audience interests and needs based on what we know about some very obvious habits. It's clear that dayparts are a worthwhile general strategy. www.imediaconnection.com /content/7461.asp   (1118 words)

myafn.net TV Services   (Site not responding. Last check: 2007-09-17) AFN schedules are designed primarily to serve specific audiences during specific dayparts. Over the course of the weekly broadcast schedule, the programming is designed to satisfy the diverse tastes of the worldwide viewing audience. Within targeted daypart time slots, programs are carefully sequenced to maximize audience flow. myafn.dodmedia.osd.mil /tv/services   (93 words)

Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. If Emeril did search engine advertising instead of cooking, he'd say "kick it up a notch." Test daypart targeting to determine if you can increase ad profits even further by reaching prospects at a certain time of day. Pingel pointed out that her agency has great luck working with publishers who allow daypart advertising on their sitesif requested. searchenginewatch.com /showPage.html?page=3106001   (799 words)

Word Spy - daypart This word will be ancient history to anyone who has worked with television or radio scheduling, because daypart has been part of scheduling jargon for probably a quarter of a century or more. What interested me in the word was reading an article on Internet advertising and seeing daypart used without explanation, as though the reader should, after all, be familiar with such a term. It wasn't hard to figure it out from the context, but I wanted to see if the word was being used casually in non-industry publications. www.wordspy.com /words/daypart.asp   (319 words)

Atlas Identifies Optimal Dayparts for Advertisers Advertising that appears during the lunchtime and primetime dayparts grabs the highest conversions, according to a study by aQuantive's Atlas Institute. The report cautioned advertisers to ensure the extra cost of daypart targeting doesn't offset the potential gain in acquisitions. On average, advertising in the lunchtime or evening daypart should not cost more than 35 percent higher than regular rates. www.clickz.com /showPage.html?page=3548431   (293 words)

Camille's Sidewalk Cafe broadens menu for 5 dayparts - News - Camille's Sidewalk Cafe debuts a new prototype restaurant ...   (Site not responding. Last check: 2007-09-17) He and his wife, Camille, for whom the chain is named, wanted to create more dayparts, Rutkauskas said. "We mapped a strategy for five dayparts," he said, referring to breakfast, lunch, afternoon snacks, dinner and catering. Camille's also is working to carve out an afternoon daypart, which it is calling a "chill-out" time. www.findarticles.com /p/articles/mi_m3190/is_26_37/ai_105161042   (836 words)

Dual Branding Makes Its Mark (Restaurants USA, February 1997) | Restaurants USA | National Restaurant Association Frozen-treat companies seem to be particularly well-suited to the dual-branding trend, because their distinctive dayparts complement many other brands well and their products are well-known to consumers and easy to add to many menus. Although diversifying dayparts makes dual branding attractive to frozen-treat companies, those operators take a longer look at the issue, too-from days to seasons. Although many operators cite diversifying dayparts as the key reason for dual branding, menu expansion also plays a large role. www.restaurant.org /rusa/magArticle.cfm?ArticleID=499   (3657 words)

Radio Advertising In purchasing time on the radio to run your commercial, you'll want to talk to the station's rep about "dayparts". Determine what dayparts and/or combination of dayparts are most effective at reaching your target audience. And finally, check your radio advertising invoice carefully to make sure that all the spots you paid for ran according to the schedule you approved. www.owenscorning.com /residential/business/market/ad/radio.html   (230 words)

Telefutura Network On January 14, 2002, the future of Spanish-language television was forever changed by the launch of TeleFutura, the first 24-hour national broadcast network to premiere with network programming in every daypart. Building on the success of its first two seasons, TeleFutura is experiencing significant growth across all dayparts in the new broadcast season. Based on all major dayparts: M-F 7a-10a, 10a-3p, 3p-7p, M-Su 7p-11p, 11p-2a, 7a-2a and Sat/Sun 7a-7p. www.univision.net /corp/en/telefutura.jsp   (460 words)

Connections 2003 highlights: 'Dayparts' and Web-site registration (February 14, 2003) Meeting the changing interests of Web-site viewers and using registration to focus content and advertising were highlights of the recent Newspaper Association of America Connections conference in Orlando. Another interesting "dayparts" approach is being taken on the Lawrence (Kan.) Journal-World Web site, which has what Rob Curley, general manager/World Online, calls a "sundown edition." The content, he said, is edgier with a greater emphasis on entertainment. While resources are an issue in updating and shifting Web-site content throughout the day, the focus on dayparts has the potential to pay off with increased traffic and advertising revenue in late afternoon and evening hours, the panelists agreed. www.gannett.com /go/newswatch/2003/february/nw0214-1.htm   (1080 words)

There are Five Distinct Internet Dayparts Daily Cume is a sensible metric for planning daypart buys on the Internet, for unlike television, where advertisements unspool in real time, Internet media placements persist throughout the daypart. Chart D shows the average daily cume audience for each of the five Internet dayparts in comparison to the average minute audience. Recent studies of Internet dayparts, including a report by MORI research2, have suggested that the Daytime daypart may be further divided into three sub-segments: 8am – 11am; 11am – 1pm; and 1pm – 5am. www.actonvision.com /daypart/Distinct_Internet_Dayparts.htm   (611 words)

iMedia Connection: Atlas Study: Best Dayparts for Conversion Rates Atlas, a digital marketing technology provider, released a study that found lunchtime and primetime were the best dayparts for interactive marketing campaign conversions. The results of this study indicate that web users save their purchases and other activities (typically tracked as conversions by marketers) for the lunch hour, after dinner or before going to bed. This is a clear indicator for direct response marketers that daypart advertising can play a key role in realizing savings in costs-per-acquisition deals," says Young-Bean Song, director of analytics, Atlas. www.imediaconnection.com /news/6745.asp   (282 words)

Dayparts The system has no pre-defined dayparts; you must add your own if you use them. You will use this information when entering dayparts into the system. Please see Daypart Data Entry for more information. www.summitsoftware.com /Manual3/planguide/dayparts.htm   (77 words)

Monthly Subscription Packages This service lets you hear your choice of any unscoped dayparts of over 400 different stations per year in any of the formats listed above PLUS alternative and News/Talk. Choose any 36 dayparts during the length of your subscription. An element by element breakout of four different dayparts of some of the top stations in the country. www.national-aircheck.com /packages.htm   (346 words)

SQAD - SQAD for Windows Sample How to Read the TV Workscreen - Dayparts: This report enables the user to analyze, by commercial length, the cost (unit and efficiency) of a time period, program or program type within a specified date range. This data is showing that in order to achieve 25GRPs in the Prime Time (PR) daypart for the New York Market it will cost $31,300. In the lower screen the data shows the summary for all 10 Markets by daypart. www.sqad.com /products/sfw_sample.jsp   (449 words)

OPA Defines Dayparts · MarketingVOX   (Site not responding. Last check: 2007-09-17) Home » Archives » 2003 » Feb » 06 » OPA Defines Dayparts... Dayparting has become a hot topic and we have discussed it before here and here. There will be many proposals and opinions regarding dayparting standards and the OPA's is a good start. www.marketingvox.com /archives/2003/02/06/opa_defines_dayparts   (177 words)

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