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| | Value and Duration in Retail Financial Markets: The Economics of Bank Deposits |
 | | Valuation models that assign a fixed maturity to the stock of deposits at best capture only a portion of the economic value of the franchise, and cannot reliably be used to measure the duration of the balance sheet or the value of a deposit franchise, whether the existing franchise or a potential deposit acquisition. |
 | | If, for instance, the deposit balances were treated as 3 month liabilities at their current rate of 4.5 percent, then a 1 percent interest rate shock impacts the value of the deposit liabilities by less than.25 percent of the outstanding balance, and, therefore, greatly understates the impact of franchise value risk in this illustration. |
 | | On the other hand, if the deposit balance is treated as a four year bond at 4.5 percent, the change in value is approximately 3.5 percent of the account balance, which greatly overstates the impact on the value of the firm. |
| www.westga.edu /~bquest/2005/bank/deposits.htm (6277 words) |
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