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| | Highway Patrol, starring Broderick Crawford - Articles |
 | | To advertise rye bread, he coined a slogan, "The Freshest Thing in Town," for a local Rubel's Bakery radio spot. |
| | As the catchy phrase earned word-of-mouth repetition, he drew a cartoon character--a wiseacre kid in a derby hat and turtleneck sweater--to illustrate the slogan for billboards and print ads. |
| | The multitalented Ziv created a radio program starring his sloganeering cartoon kid and titled "Freshest Thing." With a briefcase full of recordings, Ziv toured the Midwest and South, selling--syndicating--the 15-minute, five-day-a-week show. |
| www.highwaypatroltv.com /articles.shtml (2211 words) |
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