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Topic: Designated Market Area

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	Designated Market Area - The TV IV
		In the television world, broadcasting areas are assigned by markets, or their Designated Market Area (DMA).
		A station's effective radiated power is controlled by the FCC to keep the signal localized to its market.
		It is not uncommon for a station in one market to carry more than one network affiliation.
	tviv.org /Designated_Market_Area (199 words)

	Media market - Wikipedia, the free encyclopedia
		A media market, broadcast market, media region or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers or Internet content.
		In North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable.
		A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations.
	en.wikipedia.org /wiki/Designated_market_area (411 words)

	Market
		Designated market area A designated market area is a group of counties in the United States.
		Market socialism Market socialism is an attempt by a Mikhael Gorbachev prior to the collapse of the USSR in 1991.
		PAM was to be a "a market in the...
	www.brainyencyclopedia.com /topics/market.html (2465 words)

	Research Glossary (Site not responding. Last check: 2007-10-21)
		Designated Market Area (DMA): A unique geographic area/media market defined by Nielsen Media research so that the entire US is assigned to one of some 210 DMAs.
		A DMA consists of all counties whose largest viewing share is given to stations of that same market area.
		Metropolitan Statistical Area (MSA): The Census Bureau explains MSA as: "A geographic entity defined by the Office of Management and Budget for use by federal statistical agencies, based on the concept of a core area with a large population nucleus, plus adjacent communities having a high degree of economic and social integration with that core.
	www.hmweekly.com /data_center/researchglossary.html (1297 words)

	Media market -- Facts, Info, and Encyclopedia article (Site not responding. Last check: 2007-10-21)
		They can coincide with (additional info and facts about metropolitan area) metropolitan areas, though rural regions with few significant population centers can also be designated as markets.
		In (A continent (the third largest) in the western hemisphere connected to South America by the Isthmus of Panama) North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable.
		There are 210 DMAs in the (North American republic containing 50 states - 48 conterminous states in North America plus Alaska in northwest North America and the Hawaiian Islands in the Pacific Ocean; achieved independence in 1776) United States.
	www.absoluteastronomy.com /encyclopedia/m/me/media_market.htm (429 words)

	FRANDOCS EXPERTS IN FRANCHISING
		The DMA map is an excellent method of awarding territories to area developers and multi-unit Franchisee's.
		The DMA marketing system allows the Franchisor to assign exclusive areas as small as a one mile radius around a franchise unit up to entire cities, single counties or even multiple counties that reside within the same marketing area that is covered by the television and radio stations whose signals dominate the DMA.
		With this system the Atlanta DMA can be sold to a master Franchisee encompassing the entire area or to individual Franchisees who would then be able to have their advertising and marketing coordinated within the Atlanta DMA.
	www.frandocs.com /dma_map.htm (346 words)

	Designated Market Area (Site not responding. Last check: 2007-10-21)
		Radio audience estimates for DMAs are published in the Radio Market Reports of all Standard radio markets whose Metros are located within the DMA and whose names are contained in the DMA name.
		For example, radio audience estimates for the San Francisco-Oakland-San Jose DMA are reported in both the San Francisco and the San Jose Radio Market Reports; however, radio audience estimates for the New York DMA are reported in the New York Report, but not in the Nassau-Suffolk Report.
		DMAs are composed of counties (and possibly also split counties) and are updated annually by the A. Nielsen Company based on historical television viewing patterns.
	www.krgspec.com /Library/DMA.cfm (172 words)

	US CODE: Title 17,122. Limitations on exclusive rights: Secondary transmissions by satellite carriers within local ...
		(ii) in the case of a noncommercial educational television broadcast station, the market includes any station that is licensed to a community within the same designated market area as the noncommercial educational television broadcast station.
		Designated market area.— For purposes of subparagraph (A), the term “designated market area” means a designated market area, as determined by Nielsen Media Research and published in the 1999–2000 Nielsen Station Index Directory and Nielsen Station Index United States Television Household Estimates or any successor publication.
		Certain areas outside of any designated market area.— Any census area, borough, or other area in the State of Alaska that is outside of a designated market area, as determined by Nielsen Media Research, shall be deemed to be part of one of the local markets in the State of Alaska.
	www.law.cornell.edu /uscode/html/uscode17/usc_sec_17_00000122----000-.html (1001 words)

	DESIGNATED MARKETING
		Designated Marketing has identified several fundamental exposure systems that have proven to be quite effective, and are now standard components of our I.R. campaign.
		Investors that make up Designated Marketing's proprietary database of small- and micro-cap investors are sorted into groups, where those investors that would be more likely to take an interest in your story, are identified.
		Designated Marketing LLC has developed an extensive network of capital market resources during its tenure in the Finance Industry, and is able to provide emerging growth and mid-sized companies with access to capital normally reserved for the more established, larger-cap companies.
	www.designatedmarketing.com /services.html (750 words)

	Greater Cleveland Partnership (Site not responding. Last check: 2007-10-21)
		Contains nearly 26 percent of the state’s population--while encompassing less than 9 percent of the land area in the state.
		Each CMSA includes a metropolitan market with a population of 1 million or more, plus one or more adjoining metropolitan markets related to it by continually developed high-density urban areas and 10 percent or more workers commute.
		* A DMA is an exclusive area of all counties in which local television stations receive a preponderance of total viewing hours.
	www.clevelandgrowth.com /market_data/Publications/Facts_at_a_glance.asp (225 words)

	U.S. Designated Market Areas (Site not responding. Last check: 2007-10-21)
		A U.S. Designated Market Area (DMA) is generally the group of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share.
		DMAs are designed by A.C. Nielsen and define nonoverlapping geography for planning, buying, and evaluating television audiences across various U.S. markets.
		The GDT DMA Boundary File was generated from two sources: the Nielsen Media Research State/County Universe Estimates file and the GDT 5-digit Zip Code boundaries.
	monarch.gsu.edu /service/gisinfo/help/usa/cd2/dma.shp.htm (1306 words)

	US CODE: Title 17,122. Limitations on exclusive rights: Secondary transmissions by satellite carriers within local ... (Site not responding. Last check: 2007-10-21)
		(ii) in the case of a noncommercial educational television broadcast station, the market includes any station that is licensed to a community within the same designated market area as the noncommercial educational television broadcast station.
		County of license.— In addition to the area described in subparagraph (A), a station’s local market includes the county in which the station’s community of license is located.
		Designated market area.— For purposes of subparagraph (A), the term “designated market area” means a designated market area, as determined by Nielsen Media Research and published in the 1999–2000 Nielsen Station Index Directory and Nielsen Station Index United States Television Household Estimates or any successor publication.
	straylight.law.cornell.edu /uscode/html/uscode17/usc_sec_17_00000122----000-.html (915 words)

	Encyclopedia: Raleigh, North Carolina (Site not responding. Last check: 2007-10-21)
		A map of the Roanoke area, by John White Roanoke Island is an island in the Outer Banks of North Carolina.
		Interstate 540 is the designation for several Interstate Highways in the United States, all of which are related to Interstate 40: Interstate 540 (Arkansas), a spur to Fort Smith, Arkansas and Bentonville, Arkansas partially proposed to become part of Interstate 49.
		Raleigh is part of the Raleigh-Durham-Fayetteville Designated Market Area, and includes the following television stations: A designated market area is a group of counties in the United States that are covered by a specific television station.
	www.nationmaster.com /encyclopedia/Raleigh,-North-Carolina (8397 words)

	The Birmingham News Online
		Additional circulation is provided throughout Birmingham's twenty-county Designated Market Area - the largest market area in the state, ranked 39th in size nationally, with a 1999 estimated population of 1.7 million.
		The Birmingham MSA ranks as the 65th largest metropolitan area in the nation with a 1999 estimated population 914,000.
		Birmingham's twenty-county designated market area is the largest in the state and is ranked 39th in size nationally with a 1999 estimated population of 1.7 million.
	www.bhamnews.com /site3/market_area.html (267 words)

	lee mcdowell tprc 2003
		While local media firms have limited market areas to distribute their content, the media enterprises based only in small and medium-sized media markets have a unique offering in that they can provide news, information, and possibly advertising that are not available in other media outlets.
		The Diversity Index is designed by the FCC to reflect the degree of concentration in viewpoint diversity (FCC, Press Release, June 2, 2003).
		It had a market ranking of number 109 in the year 2000, and a market ranking of number 107 in the year 2003.
	www.tprc.org /papers/2003/221/lee_mcdowell_tprc_2003.htm (8281 words)

	National Political Services, Inc.: Media Glossary
		ADI is analogous to A.C. Nielsen's Designated Market Area DMA and is similar to the Bureau of the Budget's Standard Metropolitan Statistical Area SMSA.
		A DMA is generally a group of counties in which stations located in the Metro Area achieve the largest audience share.
		The area in which transmission is static-free and consistent is called the primary listening area.
	www.nationalpolitical.com /mediagloss.htm (3214 words)

	T stuff
		target market the specific individuals, market segment, or customer group that is the focus or objective of an advertiser’s promotion plan and campaign efforts; the individuals the company or organization has decided to go after and who are the object of the advertiser’s message or other promotional effort.
		target marketing the process of planning, designing, and implementing a marketing mix that is tailored to the needs of a specific customer group or market segment, rather than the entire market; evaluating the attractiveness of each market segment and then selecting one or more to enter with a specific and customized marketing program(s).
		total survey area (TSA) in measuring television and radio audiences, the geographic area consisting of a metro area and additional counties in which a significant amount of viewing or listening is to stations that originate in the metro area; often, the outlying areas are part of an adjacent metro area or Designated Market Area (DMA).
	promoprof.babson.edu /Glossary/t/GlossaryT.htm (5160 words)

	Designated Market Area
		Students will learn to define sport tourism designated market area and to apply fundamental marketing principles to competitive designated market area and recreational activities in which sport is the primary or secondary attraction.
		His primary research interests are in the areas of sport designated market area and tourism marketing, event economic impact assessment, designated market area and market research.
		Media market - A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.
	en31.growthsummit.com /designatedmarketarea.html (1318 words)

	Limerick Leader - March 16th, 2002 - News - Street traders to be confined to market area (Site not responding. Last check: 2007-10-21)
		From May, the only place in the city where traders will be allowed sell their goods is in the designated market area surrounding the Milk Market.
		The streets to be designated as the city's trading area are Robert Street, Carr Street, Cornmarket Row, and all the streets surrounding the Milk Market, with the exception of Mungret Street.
		While City Hall will be providing and running this trading area, the garda' will ensure all regulations and legislation are being adhered to by traders.
	www.limerick-leader.ie /issues/20020316/news08.html (434 words)

	Whats DMA?
		However statistical areas are very poorly represented outside of the major urban corridors, so the county became the basic building block to assure a consistant coast-to-coast methodology.
		Designations tend to be stable however a number of new markets were created in the ADI-to-DMA transition and consolidation of some smaller markets can be made any year.
		The principal use of DMA designations is to guide placement of national and regional mass media advertising time purchases by New York City ad agencies.
	www.r-vcr.com /~television/DMA.htm (2518 words)

	US Geographic Definitions (Site not responding. Last check: 2007-10-21)
		The general concept of a metropolitan area (MA) is one of a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that nucleus.
		If an area that qualifies as an MA has more than one million persons, primary metropolitan statistical areas (PMSAs) may be defined within it.
		ZIP Codes usually do not have clearly identifiable boundaries, often serve a continually changing area, are changed periodically to meet postal requirements, and do not cover all the land area of the United States.
	www.surveysampler.com /en/company/glossary_usgeo.html (791 words)

	HD+ Associates, Local TV Over Satellite (LTVS)
		The LTVS network is being designed to accommodate all the PBS stations in the DMAs LTVS serves.
		This area is small enough in relation to the smallest spot beam that the spacecraft antennas can produce that no frequency reuse is possible in the region.
		The useful area of a beam is defined by the contour 5 dB down from the peak.
	www.hd-plus.com /LTVS.html (3104 words)

	Federal Register Notice
		The definition of the ``local service area of a primary transmitter'' in 17 U.S.C. 111(f) determines whether a broadcast station is local or distant to a cable system and consequently when it must submit a royalty fee for retransmission of that signal.
		76.55(e) and/or 76.59, or should generate a television market list for the must-carry/retransmission consent election other than at three-year intervals, those modifications should be applied to their corresponding compulsory license accounting periods in determining the local service area of a broadcast station.
		The copyright local service area is a broadcast station's television market as defined in 47 CFR 76.55(e), which means that it is the station's ADI, plus any modifications made to the ADI by the Commission under Sec.
	www.copyright.gov /fedreg/1995/60fr65072.html (2216 words)

	Audit Bureau of Circulations - Rules and Resources
		The establishment of, or any change in, a newspaper designated market shall become effective at the beginning of the Publisher's Statement period within which the new alignment has been approved, provided such statement period is the first statement period of the audit period.
		The newspaper designated market of a newspaper member is considered to be that geographical area which is considered to be the market served by the newspaper.
		A market segment shall be considered those copies of a publication which are directed to a group of subscribers with similar non-geographic characteristics for whom the publisher has obtained individual information and for which the publisher has elected to establish a basic price in accord with C 1.2.
	www.accessabc.com /bylaws/bylaw2423_7.htm (3635 words)

	ESRI Data - Working with Data and Reports
		Geographic study areas are based on standard geographic units such as the entire United States, a single state, Core Based Statistical Area (CBSA), Designated Market Area (DMA), congressional district, county, county subdivision, place, ZIP Code, or census tract.
		Micropolitan Statistical Areas are a new set of statistical areas that have at least one urban cluster with a population of at least 10,000 but less than 50,000.
		The most basic method for aggregating data for trade areas is to use a point-in-polygon approach to gather the census block groups within the trade area and aggregate the data for the block groups.
	www.esri.com /data/resources/working-with.html (1392 words)

	Welcome to AMIC.COM - Ad Info
		group of counties around a major market or markets whose residents largely listen to or view stations in those markets.
		tool often used by advertisers to allocate media effort across markets, where typically an index of 100 means that the percentage of brand sales in a market is proportional to the percentage of target consumers in the market.
		The term is often interchanged with target market, which better identifies the geographic area(s) of interest.
	www.amic.com /adinfo/MediaTerms/medttoc.html (2521 words)

	17 USC 122, Limitations on exclusive rights: Secondary transmissions by satellite carriers within local markets (BitLaw)
		in the case of a noncommercial educational television broadcast station, the market includes any station that is licensed to a community within the same designated market area as the noncommercial educational television broadcast station.
		In addition to the area described in subparagraph (A), a station's local market includes the county in which the station's community of license is located.
		Any census area, borough, or other area in the State of Alaska that is outside of a designated market area, as determined by Nielsen Media Research, shall be deemed to be part of one of the local markets in the State of Alaska.
	www.bitlaw.com /source/17usc/122.html (1092 words)

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