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| | TIME.com: Profit in Parody -- Dec. 09, 2002 -- Page 1 |
 | | As a hedge against dealing with retailers who "could tell we were rubes and pretenders," Justin says, Despair went online, structuring Despair.com as a ruthless parody of "everything that's wrong in corporate America" and setting up a stylized version of Kersten as the embodiment of a cynical, jargon-spouting coo. |
 | | With some help from Yahoo, which named Despair a pick of the week, orders began to flow in for posters, coffee mugs, notepads, desk plaques--$500,000 worth in 1999, $900,000 in 2000 and slightly more than $1 million last year. |
 | | Despair just released its 2003 line of Demotivator designs, but customers are also finding a creepy resonance in older messages. |
| www.time.com /time/insidebiz/article/0,9171,1101021209-395353,00.html (969 words) |
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