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Topic: Detournement

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	detournement@Everything2.com (Site not responding. Last check: 2007-11-03)
		In a more primitive sense, detournement within the old cultural spheres is a method of propaganda, a method which testifies to the wearing out and loss of importance of those spheres.
		It is the most distant detourned element which contributes most sharply to the overall impression, and not the elements that directly determine the nature of this impression.
		The distortions introduced in the detourned elements must be as simplified as possible, since the main impact of a détournement is directly related to the conscious or semiconscious recollection of the original contexts of the elements.
	everything2.com /index.pl?node_id=460627 (920 words)

	Detournement - Wikipedia, the free encyclopedia
		The term "detournement", borrowed from the French, originated with the Situationist International; a similar term more familiar to English speakers would be "turnabout", although this term is not used in academia and the arts world.
		Detournement is similar to satirical parody, but employs more direct reuse or faithful mimicry of the original works rather than constructing a new work which merely alludes strongly to the original.
		Detournement's use by Barbara Kruger familiarised many with the technique, and it was extensively and effectively used as part of the early HIV/AIDS activism of the late 1980s and early 1990s (Crimp, 1990).
	en.wikipedia.org /wiki/Detournement (206 words)

	[No title] (Site not responding. Last check: 2007-11-03)
		With detournement, images produced by the spectacle are altered and subverted so that rather than supporting the status quo, their meaning is changed in order to put across a more radical or oppositionist message.
		Detournement is usually translated into English as ‘diversion’ and was the method of artistic creation used by the situationists.
		The SI used detournement in films, art, graphics for their journal and in posters that detourned comics during the events of May ’68.
	www.jahsonic.com /Detournement.html (366 words)

	Encyclopedia: Detournement
		Detournement is one of the Situationist technical ideas developed alongside unitary urbanism and forwarded by the Situationist International through the publication International Situationist.
		The concept may be understood as the opposite of 'recuperation', the process by which Situationist theory follows the movement and deployment of radical ideas and images as they are commodified and incorporated within the 'safe' confines of 'spectacular' society.
		In contrast, psychogeographers like evoL PsychogeogrAphix are very fond of pointing out the differences between 'detournement', the postmodern idea of appropriation and the Neoist use of plagiarism as the use of similar techniques used for different means, effects and causes.
	www.nationmaster.com /encyclopedia/Detournement (938 words)

	[No title]
		Minor detournement is the detournement of an element which has no importance in itself and which thus draws all its meaning from the new context in which it has been placed.
		The distortions introduced in the detourned elements must be as simplified as possible, since the main force of a detournement is directly related to the conscious or vague recollection of the original contexts of the elements.
		Detournement not only leads to the discovery of new aspects of talent; it addition, clashing head-on with all social and legal conventions, it cannot fail to be a powerful cultural weapon in the service of a real class struggle.
	www.spunk.org /library/groups/si/sp000256.txt (2046 words)

	Art History: Art Lab 23: Andruid Kerne (Site not responding. Last check: 2007-11-03)
		Detournement [is] the reuse of preexisting artistic elements in a new ensemble...
		The two fundamental laws of detournement are the loss of importance of each detourned autonomous element -- which may go so far as to lose its original sense completely -- and at the same time the organization of another meaningful ensemble...
		Detournement has a peculiar power which obviously stems from the double meaning, from the enrichment of most of the terms by the coexistence within them of their old senses and their new, immediate sense...
	www.artlab23.net /issue1/AndruidKerne.html (3199 words)

	Situationist - Wikipedia, the free encyclopedia
		An index of the financial astuteness of such speculation is the fact that there are now dealers in artworks and fine books who count Situationist-linked works among their specialisms.
		She points up further irony by drawing attention to merchandising produced in order to promote Adbusters' Buy Nothing day, an example of the recuperation of detournement (or of culture eating itself) if ever there was one.
		In contrast, evoL PsychogeogrAphix are very fond of pointing out the differences between 'detournement', the postmodern idea of appropriation and the Neoist use of plagiarism as the use of similar techniques used for different means, effects and causes.
	en.wikipedia.org /wiki/Situationism (2247 words)

	Detournement
		Such a pro-situ technique can be seen in the work of Culture Jammers such as Ad Busters 1, whose 'subvertisements' 'detourn' Nike adverts, for example.
		Naomi Klein, in her book No Logo, details how Culture Jammers and Ad Busters have been approached (sometimes successfully) by corporations such as Nike, Pepsi, or Deisel, and offered lucrative contracts in return for partaking in 'ironic' promotional campaigns.
		She points up further irony in the instance of merchandising produced to promote Ad Busters' Buy Nothing day; this, she suggests, may be understood as an example of the recuperation of detournement.
	pedia.newsfilter.co.uk /wikipedia/d/de/detournement.html (264 words)

	Detournement: Definition and Links by Encyclopedian.com - All about Detournement
		However, it can be a thin (or at least very fuzzy) line between 'recuperation' and 'detournment' at times, as Naomi Klein points out in her book No Logo.
		Here she details how Culture Jammers and Ad Busters have been approached (sometimes successfully) by corporations such as Nike, Pepsi or Deisel and offered lucrative contracts in return for partaking in 'ironic' promotional campaigns.
		She points up further irony by drawing attention to merchandising produced in order to promote Ad Busters' Buy Nothing day, an example of the recuperation of detournment (or of culture eating itself) if ever there was one.
	www.encyclopedian.com /de/Detournement.html (241 words)

	Oftener Particle: Amedia: A Text in Progress
		Detournement is the tired progeny of the 60s attitude that we can have our way with media and thus seduce it to spread our infectious messages.
		Detournement goes further by adopting a trojan horse strategy wherein cultural workers disguise their messages just long enough to get through the gates of perceptual filtering calcified through years of use and into the very vault of the ideosphere of the percipient.
		Detournement's great contribution was that it saw that radical content did not require radical form; instead, wrapped in conventional form, a radical idea might get through and to awareness by appearing to be undangerous and possibly even emanating from "normal" or "mainstream" channels.
	pwp.detritus.net /in/1999/OP/oftener3.html (1495 words)

	Untitled Document
		Deceptive detournement, also termed premonitory proposition detournement, is in contrast the détournement of an intrinsically significant element, which derives a different scope from the new context.
		The distortions introduced in the detourned elements must be as simplified as possible, since the main force of a détournementis directly related to the conscious or vague recollection of the original contexts of the elements.
		Apart from the various direct uses of detourned phrases in posters, records or radio broadcasts, the two principal applications of detourned prose are metagraphic writings and, to a lesser degree, the adroit perversion of the classical novel form.
	www.benfrostisdead.com /detournement.htm (2222 words)

	Detournement -- Facts, Info, and Encyclopedia article (Site not responding. Last check: 2007-11-03)
		Detournement may be understood as the opposite of ' (Gradual healing (through rest) after sickness or injury) recuperation', the process by which radical ideas and images are commodified and incorporated within the 'safe' confines of ' (A lavishly produced performance) spectacular' society.
		In this case the original advertisement's imagery is altered in order to draw attention to said company's policy of shifting their production base to cheap labour cost third world ' (Click link for more info and facts about free trade zone) free trade zones'.
		She points up further (A trope that involves incongruity between what is expected and what occurs) irony in the instance of merchandising produced to promote AdBusters' (Click link for more info and facts about Buy Nothing day) Buy Nothing day; this, she suggests, may be understood as an example of the recuperation of detournement.
	www.absoluteastronomy.com /encyclopedia/d/de/detournement.htm (301 words)

	Detournement (Site not responding. Last check: 2007-11-03)
		Detournement may be understood as the opposite of ' recuperation ', the process by which radical ideas and images are commodified and incorporated within the'safe' confines of ' spectacular ' society.
		With detournement, images produced by the spectacle are altered andsubverted so that rather than supporting the status quo, their meaning is changed in order to put across a more radical oroppositionist message.
		In this case the original advertisement's imagery is altered in order to drawattention to said company's policy of shifting their production base to cheap labour cost third world ' Free trade Zones '.
	www.therfcc.org /detournement-56027.html (266 words)

	[No title]
		It is therefore necessary to conceive of a parodic serious stage where the accumulation of detourned elements, far from aiming at arousing indignation or laughter by alluding to some original work, will express our indifference toward a meaningless and forgotten original, and concern itself with rendering a certain sublimity.
		The distortions introduced in the detourned elements must be as simplified as possible, since the main force of a détournement directly related to the conscious or vague recollection of the original contexts of the elements.
		It would be better to detourn it as a whole, without necessarily even altering the montage, by adding a soundtrack that made a powerful denunciation of the horrors of imperialist war and of the activities of the Ku Klux Klan, which are continuing in the United States even now.
	cla.calpoly.edu /~lcall/detournement.html (2222 words)

	Read about Detournement at WorldVillage Encyclopedia. Research Detournement and learn about Detournement here! (Site not responding. Last check: 2007-11-03)
		Detournement may be understood as the opposite of '
		In this case the original advertisement's imagery is altered in order to draw attention to said company's policy of shifting their production base to cheap labour cost third world '
		Buy Nothing day; this, she suggests, may be understood as an example of the recuperation of detournement.
	encyclopedia.worldvillage.com /s/b/Detournement (263 words)

	The Situationist International Text Library/Détournement as Negation and Prelude
		The two fundamental laws of détournement are the loss of importance of each detourned autonomous element — which may go so far as to completely lose its original sense — and at the same time the organization of another meaningful ensemble that confers on each element its new scope and effect.
		Détournement has a peculiar power which obviously stems from the double meaning, from the enrichment of most of the terms by the coexistence within them of their old and new senses.
		But at the same time, the attempts to reuse the "detournable bloc" as material for other ensembles express the search for a vaster construction, a new genre of creation at a higher level.
	library.nothingness.org /articles/SI/en/display/315 (597 words)

	t1+2artspace : Stewart Home
		However, I'm also aware that Debord theorised the most effective forms of detournement as being those that showed their contempt for all existing forms of sense and culture, whereas those that simply inverted pre-existing messages (in Vienet's case Hong Kong cinema's obsession with Manchu against Ming conflicts) are somewhat weak.
		So if this detournement of October is a homage to Vienet, it is simultaneously a critique of him - and even more obviously a critique of the reactionary anti-working class politics of the bolsheviks.
		A blazing rock soundtrack by Finnish punk act The Dolphins has been dubbed onto my detournement of "October" - although it is also my intention that at some screenings very different live realisations for the sound might be achieved (which is why I used a live recording of The Dolphins on the dubbed soundtrack).
	www.t12artspace.com /home.htm (910 words)

	Detournement
		The practice of détournement involes the caputring of various spectacular images and turning around in a new presentation in order to subvert the authority of the sign and the significations it sets in order.
		Detournement was the practice of the Internationale Situationiste mouvement in post-war France, emerging out of Lettrism in the 50s, and developing into a powerful and subversive critique of modern commodity society in the 60s.
		Inspirational to the multitude of challenges to mainstream authoritarian society in 1968, the situationists, led by the infamous Machiavellian Debord, understood that the creation of a spectualuar illusionary universe of meaning, at once integrated and diffuse, was at the very heart of contemporary capitalism.
	www.generation-online.org /c/cdetournement.htm (765 words)

	detournement subvertising culture jamming radical political art
		D'etournement is the subversion, devaluation and re-use of present and past cultural production, destroying its message while hijacking its impact.
		By encouraging people to d'etourne their own everyday-roles, 'spectacular lifestyle' and seize control over their own lived space through the creation of unique situations, the SI hoped to achieve a way towards Utopia by functioning as the trigger to a grand anti-spectacular revolution by the people.
		The Situationists were not the kind of people who thought the only right thing to do was just to sit down peacefully and wait for a revolution to pop up in a distant future.
	www.beyondtv.org /nato/detournement/detournement.htm (784 words)

	Urban Dictionary: detournement
		A term coined by Guy Debord and the Situationist International (SI) movement of the 1960's, Detournement is usually translated into English as ‘diversion’ and was the method of artistic creation used by the situationists.
		In the SI’s own words "there is no Situationist art, only Situationist uses of art." Detournement is distinct from ‘theft’ plagiarism, which only subverts the source of the material and post-modern ‘ironic quotation’ plagiarism which only subverts the meaning of the material, the source becoming the meaning.
		The SI used detournement in films, art, graphics for their journal and in posters that detourned comics during the events of the Paris uprising of May ’68.
	www.urbandictionary.com /define.php?term=detournement (281 words)

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		An element of disorientation (an effect of detournement) is apparent in Neumaier's discourse.
		The first is a more positive albeit ambivalent view, an artistic mimesis cum detournement given by Stephen Dodd in his contribution, "The railway as rupture: the writings of Shimazaki Toson".
		Detournement can be used to combat this tendency toward simulation: Claire Harris in "Desperately seeking the Dalai Lama" describes the development of art in the two Tibet's, the one the capital-in-exile (Dharamasala, India) where photo-realist pictures of modern monks (e.g.
	www.ctheory.net /printer.asp?id=242 (1250 words)

	Detournement - Encyclopedia, History, Geography and Biography (Site not responding. Last check: 2007-11-03)
		The Ring of Free Trade - a 5 minute detournment of the Fellowship of the Ring (http://indybay.org/news/2002/12/1553281.php)
		The God Connection - a detournement of the Ten Commandments (http://www.cddc.vt.edu/host/haikumania/thegodconnection.html)
		The Dubya Connection - a detournement of quotes from George W Bush (http://www.cddc.vt.edu/host/haikumania/dubyaconnection.htm)
	www.arikah.com /encyclopedia/Detournement (335 words)

	Situationist International Online
		Extensive detourned works will thus usually be composed of one or more series of deceptive and minor détournements.
		For the moment we will limit ourselves to showing a few concrete possibilities in various current sectors of communication — it being understood that these separate sectors are significant only in relation to present-day techniques, and are all tending to merge into superior syntheses with the advance of these techniques.
		Apart from the various direct uses of detourned phrases in posters, records and radio broadcasts, the two main applications of detourned prose are metagraphic writings and, to a lesser degree, the adroit perversion of the classical novel form.
	www.cddc.vt.edu /sionline/presitu/usersguide.html (2300 words)

	Article Abstracts: #50
		Most often, this involves technological detournement: appropriating tools and putting them to uses for which they were not originally intended.
		In Gibson's work, the human need for self-transcendence is itself detourned, co-opted by governments and corporations, in order to maintain the status quo.
		Gibson's creative method can be seen as a kind of literary detournement, a prose-collage of semiotic elements from every branch of the cultural stream.
	www.depauw.edu /sfs/abstracts/a50.htm (1375 words)

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