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	Pepsi - Wikipedia, the free encyclopedia
		Diet Pepsi first debuted in 1964, and is one of the most popular types of Pepsi.
		Diet Pepsi is one of the most popular variations of the drink, containing no sugar and zero calories.
		In 2005, Pepsi Cappuccino was released in Romania and Bulgaria with another coffee flavored cola called Pepsi Tarik in Malaysia and Pepsi Cafechino in India.
	en.wikipedia.org /wiki/Pepsi (2181 words)

	Diet Pepsi Vanilla (Site not responding. Last check: 2007-10-13)
		Diet sodas don't leave gross residue in your mouth and they're not as heavy as regular carbonated beverages.
		Drinking diet cola is not indicative of one being on a diet.
		Diet Pepsi Vanilla is a wonderful combination of diet cola and a refreshing splash of vanilla.
	www-personal.umich.edu /~rhsieh/reco/dietpv.htm (170 words)

	Pepsi
		Once Pepsi and the FDA were sure that the alleged "finds" in Pepsi cans were hoax's by people looking to make a quick buck from Pepsi, an all-out media campaign was launched by Pepsi to reassure alarmed customers.
		Pepsi allowed news crews into the manufacturing plants to demonstrating how it was virtually impossible to place an object in a can and if it was done how it would easily be detected.
		Pepsi pressured the FDA to issue a statement calling the incidents a series of hoaxes.
	www.ohnonews.com /pepsi.html (412 words)

	dib20503 - Advertising - Diet Pepsi and Urban Black Culture
		Diet Pepsi’s latest television spot is an example of textbook execution of Marketing 101 principles – take an entertainment icon, put your product in his hand, and play up the popularity of both elements.
		The Diet Pepsi spot is one of the latest examples of marketers tapping into a well known fact - African-American culture is one of the most constant, influential, and powerful driving forces of American pop-culture.
		In an interesting side note, the stranded car at the side of the road in Diet Pepsi’s P. Diddy spot appears to be a 300C with an altered front grill.
	www.diversityinbusiness.com /dib2005/dib20503/Adv_DPepsi.htm (1081 words)

	Diet Soda: Information on Diet Soft Drink Products
		The first diet soft drink, a ginger ale, was introduced in 1952 and was originally coined and marketed as a “No-Cal Beverage.” In 1959, the first diet cola entered the market.
		Since this time, there have been significant developments in the diet soft drink industry including the introduction of a large variety of diet products, as well as continuing improvements in taste and sweetener profiles of low-calorie beverages.
		Diet soft drinks continue to grow in popularity, especially in today’s calorie-conscious society.
	www.dietsoda.org /product_info.html (143 words)

	Diet Pepsi Slurpee (A Cup of Joe)
		The fact it was Diet Pepsi based was a reason for me not to like it.
		I myself am a Diet Pepsi fan, being drinking it for years, and when I go out and have a drink somewhere, and all they serve is Coke, I always leave half the glass because it tastes too sweet.
		But now the diet Pepsi slurpee has arrived, and it feels like I'm having a treat when in fact I am just having my diet Coke in the frozen form and pepsi instead.
	joe.siegler.net /archives/2003/09/diet_pepsi_slur.html (898 words)

	Pepsi Panic of 1993. Roadside America
		Pepsi North America-CEO Craig Weatherup spoke with FDA Commissioner David Kessler that night, and the two agreed that a product recall was not necessary.
		Pepsi began producing video news releases that would be distributed via satellite to local TV stations across the country.
		Pepsi estimates that the footage was shown on 403 stations, and seen by 187 million viewers.
	www.roadsideamerica.com /rant/pepsipanic.html (1234 words)

	Read Reviews on Diet Pepsi - MouthShut.com
		Diet beverages - as they call them, are flooding the market nowadays and thanks to fitness freaks, most of them are doing well in the market.
		I started drinking it when my kids were young, as drinking regular pepsi all the time sure packed on the pounds!(Smile) One of my friends told me to switch to the diet and at first it was really...
		Diet Pepsi is a very popular soft drink in the United States, but it does not make my list of favorites.
	www.mouthshut.com /product-reviews/Diet_Pepsi-925003739.html (950 words)

	USATODAY.com - Dieting's a laughing matter for Pepsi (Site not responding. Last check: 2007-10-13)
		While sales growth of Coca-Cola Classic and Pepsi has gone flat in the $66 billion U.S. soft-drink market, consumers are pumping up the sales volume of diet versions such as Diet Pepsi, Diet Coke and Diet Dr Pepper.
		Diet ads have been pretty boring compared with the star power in TV commercials for the regular versions.
		Diet Pepsi's new attitude could be seen on the Super Bowl and the Oscars, where it rolled out a humorous commercial from DDB New York featuring both Cindy Crawford and Carson Kressley of Queer Eye for the Straight Guy checking out a young male hottie.
	www.usatoday.com /money/advertising/adtrack/2005-04-17-pepsi_x.htm (730 words)

	Review On Diet Pepsi by mskhetan - MouthShut.com
		The colour combination of Pepsi outlets in public places is such that it is easily eye catching and you can locate it from a distance.
		Diet Pepsi has some after taste in the throat which is not there after consuming ordinary pepsi.
		This is the case with all diet drinks and it cannot be avoided may be due to the sugar substitutes used.
	www.mouthshut.com /review/Diet_Pepsi-75613-1.html (619 words)

	USATODAY.com - Pepsi goes after different crowd (Site not responding. Last check: 2007-10-13)
		Pepsi estimates that 60 million consumers drink both regular and diet soft drinks.
		It's not the first time Pepsi has attempted a low-calorie soft drink: Pepsi One, a one-calorie cola that was rolled out in 1998, didn't attract drinkers from either camp.
		Pepsi Edge, with 70 calories and 20 grams of sugar and carbohydrates, is sweetened with both artificial sweetener Splenda and high-fructose corn syrup.
	www.usatoday.com /money/industries/food/2004-03-09-pepsi-low-carb_x.htm (505 words)

	AmericanHeritage.com / Sweet Nothing—The Triumph Of Diet Soda
		Diet rite’s advertising, too, was a change from No-Cal’s early campaign, and it helped set the stage for the future direction of the industry.
		Eschewing the common wisdom that diet sodas should be distanced from their more heavily caloried counterparts, Kendall rebranded Patio Diet Cola as Diet Pepsi in 1963, making his the first big soda company to give its diet line the same name as its flagship product.
		Diet Pepsi eventually regained its lost market share, but Diet Rite was left behind after the turmoil and has only in recent years begun to make a comeback, thanks to its pioneering use of newer artificial sweeteners.
	www.americanheritage.com /events/articles/web/20060619-soda-diet-tab-diet-coke-diet-pepsi.shtml (5028 words)

	Rookie of the Year - SuperBowl.com - Official website of Super Bowl XLI (Site not responding. Last check: 2007-10-13)
		Diet Pepsi is the official soft drink of the NFL.
		Tatupu, who attended the University of Southern California was nominated for four Diet Pepsi NFL Rookie of the Week awards this season.
		Thurman, who attended the University of Georgia, was nominated for three Diet Pepsi NFL Rookie of the Week awards this season, winning one.
	www.superbowl.com /rookies/vote (1023 words)

	Diet Coke and Pepsi Drinkers, Read This: Diet Coke or Not??
		She told me yes, as a matter of fact she was getting ready to crack one open that moment, I told her not to open it, and stop drinking the diet pop...
		She called me, and her doctor was amazed, he is going to call all of his MS patients to find out if they consumed artificial sweetener.
		In a nutshell, she was being poisoned by the aspartame in the diet soda, dying a slow death.
	www.laleva.cc /food/dietcoke-pepsie.html (1244 words)

	Urban Legends Reference Pages: Diet Riot
		Diet Coke and/or Diet Pepsi contain more calories than claimed, but their manufacturers get away with the deception by paying a yearly fine.
		There was an old rumour that stated that a particular diet soda company (Coke I believe) paid a fine to print their cans as stating that the soda had 'just one calorie'.
		If there is the tiniest bit of truth to this rumor, it's that even though sodas such as Diet Coke and Diet Pepsi are advertised as having zero calories, they do have some caloric content from ingredients such as artificial sweeteners, citric acid, and caramel coloring.
	www.snopes.com /cokelore/1calorie.asp (490 words)

	Something New and Something Blue: Diet Pepsi About to Get New Look. (Site not responding. Last check: 2007-10-13)
		Word "diet" in red sits atop "Pepsi" in blue; both are over Pepsi's trademark globe.
		Pepsi North America senior vp marketing CSD Dave Burwick says, "we did a lot of consumer work (and) consumers describe Diet Pepsi as light, crisp and refreshing." Adds: "Consumers connect Pepsi to blue.
		That light shade of blue is a Pepsi equity.
	www.beverage-digest.com /editorial/020208.php (178 words)

	BevNET.com - PRIME TIME FOR LIME: PEPSI LIME AND DIET PEPSI LIME
		Pepsi Lime and Diet Pepsi Lime will be available in 20-oz.
		While the Pepsi-Cola bottling system is doing the heavy lifting to get the new colas to market, Pepsi is going a step further and calling on "The Force" to be with Pepsi Lime and Diet Pepsi Lime in advance of the Memorial Day weekend.
		Pepsi Lime will be a part of the "Call Upon Yoda" instant-win sweepstakes, in which Pepsi drinkers and Star Wars fans have three ways to play - online, by phone, or by text messaging - to see if they've won one of ten $100,000 grand prizes.
	www.bevnet.com /news/2005/05-03-2005-pepsi_lime_diet_pepsi_lime.asp (498 words)

	Coca-Cola to Introduce Diet Coke with Splenda, Pepsi Follows with Pepsi One
		Diet Coke with Splenda will have a distinct label with the name of the sweetener on it as well as a yellow streak.
		Diet Coke with Splenda is expected to be launched in the second quarter, the Atlanta-based company said in a statement.
		Splenda is sold to consumers as a table and baking sugar substitute by McNeil Nutritionals, a Pennsylvania-based unit of Johnson and Johnson.
	www.ediets.com /news/article.cfm/cmi_936682/cid_29 (554 words)

	Diet Pepsi Jazz - The BevNET.com Review
		Pepsi is challenging consumers to think differently about indulgence with the introduction of Jazz, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream.
		Perhaps if Pepsi took it a step further and used a different bottle than the stock Pepsi PET, they'd have a product that is actually "jazzed" up.
		Ok, so Pepsi wants people to be able to indulge their sweet tooth without ruining their diet.
	www.bevnet.com /reviews/Pepsi_Jazz (403 words)

	John: Diet Pepsi is not harmful to health
		n Thursday evening, the media and 200 lucky winners of a Pepsi Diet contest were awed by John Abraham's charisma and witty answers.
		He played down the controversy by stating that he had already signed a deal with Pepsi before Ramadoss' statement was released.
		diet pepsi contains aspertame, known to cause diabetes in the future.
	www.rediff.com /movies/2006/jun/16john.htm (650 words)

	BevNET.com - PEPSI CELEBRATES 20TH CONSECUTIVE SUPER BOWL WITH NEW DIET PEPSI CAMPAIGN
		This time, zero-calorie Diet Pepsi is the star, and the "Diet Pepsi Can" becomes a celebrity in its own right.
		Diet Pepsi, newly dubbed this season as the official soft drink of the National Football League, continues to raise its profile with a second straight appearance on the Super Bowl.
		"People have loved Diet Pepsi for decades and the brand is currently experiencing great popularity," said Cie Nicholson, SVP and chief marketing officer for Pepsi-Cola North America.
	www.bevnet.com /news/2006/01-30-2006-pepsi_superbowl.asp (436 words)

	Pepsi 1, Visitors 0
		Later in the summer I began drinking Diet Pepsi, mostly because my girlfriend tends to keep a 12-pack in her fridge and I needed the caffeine to help with the long drive home late at night.
		Back in 1998 Pepsi launched a cola for people who wanted the taste of regular Pepsi without the calories or who wanted a diet cola that didn't scream DIET on the can or bottle.
		Pepsi One has been reformulated with Splenda, the same sweetener used in Diet Rite, Fruit2O, and some other drinks.
	www.lowendmac.com /musings/05/0318.html (1328 words)

	Diet Pepsi Is It [Fool.com: Motley Fool Take] March 16, 2005
		Both Coke and Pepsi have been struggling with fizzy growth in a rather mature soft-drink industry, so today's news is certainly an interesting strategy.
		Investors will no doubt be hoping that Pepsi's aggressive move to pitch its diet formulation will rope in those who have finally decided that enough's enough, sugar-wise, and woo them to the Pepsi camp.
		She is an avid Diet Coke drinker, but she avoids Diet Pepsi -- and yes, she knows nobody likes Nutrasweet.
	www.fool.com /News/mft/2005/mft05031619.htm (440 words)

	Diet Pepsi Taps DDB for Next Campaign (Site not responding. Last check: 2007-10-13)
		BBDO, which has held the Diet Pepsi account since 1964, squared off against DDB in final presentations the week of Nov. 29.
		Last year's campaign for Diet Pepsi, tagged "It's the diet cola," broke on the Academy Awards broadcast in March.
		Pepsi spent $35 million in measured media on Diet Pepsi through September, per Nielsen Monitor-Plus.
	adweek.com /aw/search/article_display.jsp?schema=&vnu_content_id=1000731936&imw=Y (232 words)

	Pepsi takes on Coke with vanilla soda - Aug. 8, 2003
		New York-based PepsiCo (PEP: Research, Estimates), the No. 2 soft-drink maker behind leader Coca-Cola (KO: Research, Estimates), is launching Pepsi Vanilla and its diet version in stores across the country this weekend.
		Pepsi's North America volume grew 4 percent for the quarter, led by a better performance from its Mountain Dew and Diet Pepsi brands, although its trademark Pepsi brand disappointed.
		Pepsi last year replaced Spears with Beyonce Knowles, lead singer of pop group Destiny's Child, as its latest celebrity endorser.
	money.cnn.com /2003/08/07/news/companies/pepsi_vanilla/index.htm?... (811 words)

	Diet Pepsi - Reviews on RateItAll (Site not responding. Last check: 2007-10-13)
		Diet pepsi is a great soda because it is fat and sugar free, but tastes...
		Diet Pepsi is barely a star better than diet Coke.
		The essence of a soft drink should be sweet, and a Diet Pepsi or anythin...
	www.rateitall.com /i-7575-diet-pepsi.aspx (271 words)

	Cooks.com - Recipes - Diet Pepsi
		Results 1 - 10 of 10 for diet pepsi.
		Place chicken in skillet and pour Pepsi and ketchup over chicken.
		Heat butter, cocoa and Pepsi or Coke to boiling.
	www.cooks.com /rec/search/0,1-0,diet_pepsi,FF.html (144 words)

	PE.com \| Inland Southern California \| Business News
		Pepsi says it plans to double its marketing spending on Diet Pepsi this year, while the budget for Pepsi-Cola will fall slightly.
		Pepsi and Coke have been reluctant to turn away from that practice despite five years of deteriorating sales for regular sodas.
		Pepsi says about one-third of teens were diet-soda drinkers last year, up sharply from about one-fourth in 2002.
	www.pe.com /business/local/stories/PE_Biz_D_dietpepsi17.58004.html (855 words)

	Diet Pepsi - Wikipedia, the free encyclopedia
		Diet Pepsi Lime Twist, Diet Pepsi Lemon Twist, Diet Wild Cherry Pepsi
		In some countries, Diet Pepsi is known as Pepsi Light.
		PepsiCo also markets low-calorie colas known as Pepsi Max and Pepsi ONE.
	en.wikipedia.org /wiki/Diet_Pepsi (403 words)

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