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Diet Rite   (Site not responding. Last check: 2007-09-12) Diet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. Diet Rite Cola had originally been marketed on a limited basis as a special dietary soft drink, but after a trial run in select markets, consumers were begging for more of the diet cola. Diet Rite, along with its sister brands in the RC Cola portfolio, were acquired in October 2000 by Cadbury Schweppes plc of London. www.dpsu.com /diet_rite.html   (239 words)

Diet Rite - Wikipedia, the free encyclopedia Diet Rite is the brand name of a line of diet sodas distributed by the R.C. Cola company (now part of Dr Pepper/Seven Up, Inc., which in turn is part of Cadbury-Schweppes plc). In 1969, with a Food and Drug Administration ban on cyclamate pending in the United States, the beverage was reformulated to eliminate the sweetener. The flavors of Diet Rite available in the United States are Black Cherry, Cola, Golden Peach, Kiwi Strawberry, Red Raspberry, Tangerine, and White Grape. en.wikipedia.org /wiki/Diet_Rite   (308 words)

Diet Diet of Finland The Diet of Finland, Suomen valtiopäivät or Finlands Lantdag, was the 1906. Diet of Speyer The Diet of Speyer took place in Germany, and was an official governmental and religious council session.... Low-protein diet A low-protein diet is a liver disease. www.brainyencyclopedia.com /topics/diet.html   (659 words)

RC Cola Story In one major market Diet Rite bottles became so scarce that the bottler was forced to run ads in local newspapers urging the public to return their empty bottles to relieve the shortage. Diet Rite Cola was not only gathering the diabetics and health conscious groups into its folds, it was gaining a phenomenal number of converts from the regular cola market which the giants had dominated for so long. Diet Rite Cola was still going strong despite the introduction of competitive products, but the safety of the artificial sweetener responsible for the low- caloric content and lack of after taste began to be questioned. www.rccola.net /rccolastory/rccolastory3.htm   (830 words)

Diet Coke - Wikipedia, the free encyclopedia After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet (then, G.D. Searle and Company) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent NutraSweet, later switching back and doing without the NutraSweet trademark. Diet Coke and Diet Pepsi have capitalized on the markets of people who require low calorie regimens, such as diabetics and people with other health conditions, athletes, and people who want to lose weight. A new diet version of Coca-Cola, Coca-Cola Zero, sweetened with a blend of aspartame and acesulfame potassium, was released on June 13, 2005. en.wikipedia.org /wiki/Diet_Coke   (796 words)

Rite Rite and Reason Rite and Reason is the weekly religious column in Jewish leaders, theologians from all faiths and journa... Rite of passage A rite of passage is a ritual that marks a change in a person's social or sexual status. The Rite of Spring The Rite of Spring is a Igor Stravinsky. www.brainyencyclopedia.com /topics/rite.html   (288 words)

Diet Rite expecting new sweeteners to revive sales   (Site not responding. Last check: 2007-09-12) Diet Rite shipments that are expected to reach stores in 90 percent of the nation by the end of March contain a sweetener blend of sucralose and acesulfame potassium, also known as ace-K. Sucralose is marketed as Splenda by Johnson & Johnson's McNeil Specialty Products unit while ace-K is sold as Sunett by Nutrinova. Diet RC, which is available in less than half the country, saw its sales surge 33 percent last year, Spencer said. Diet Rite accounted for about 0.3 percent of the estimated $58 billion carbonated soft-drink market in the U.S. in 1999, Beverage Digest said. www.broomfieldenterprise.com /business/19bsoda.html   (690 words)

Diet Rite   (Site not responding. Last check: 2007-09-12) ˜ Diet Rite, which debuted as the country's first diet soft drink in 1958, is reinventing itself by introducing a new lineup of distinctive flavors as well as a completely brand new look. Although Diet Rite Cola was originally marketed on a limited basis as a special dietary soft drink, after a trial run in select markets, consumers were asking for more of the diet cola. In 1962, Diet Rite was introduced nationwide, and within 18 months it had become the No. 4 cola in the United States. www.dpsu.com /nr_dietrite.html   (488 words)

Northwest Herald - Online   (Site not responding. Last check: 2007-09-12) When consumers tasted Diet Rite cola in 1958 and many puckered up at the bitter aftertaste, it began a quest to make a diet soda that did not taste like one. Last year, diet sodas made up 29 percent of the market, compared with 71 percent for regular-calorie soda, according to Beverage Digest, a trade publication. Sales of diet sodas are going up, while regular soda sales have been slipping – evidence that there are plenty of loyal diet drinkers, especially women, who like the taste or will tolerate it to save a few calories. www.nwherald.com /BusinessSection/24774941964025.php   (474 words)

Diet Rite...a soda of any other name... : Low-Carb Products : Active Low-Carber Forums Diet cola's have become socially acceptable over the past 10 years, as long as you are talking mainstream (ie. RC Cola is the cola for the "southern palate." I watch food network, regularly, and they had a segment on RC Cola. RC Cola (diet rite) is sweeter than other cola and has less fizz than other cola, because the southern palate prefers it that way. forum.lowcarber.org /archive/index.php/t-191929.html   (3288 words)

ILoveTaB.com - Fact or Myth?   (Site not responding. Last check: 2007-09-12) Diet soft drinks are another household product so ubiquitous that few of us recall a time when they were not a firmly-established item of consumer culture. Major soft drink companies had initially eschewed diet sodas for fear of injuring their existing business in sugary drinks, but by the early 1960s the diet drink market had grown sufficiently large that they could no longer ignore it. The goal was to produce a low-calorie cola drink using saccharin and cyclamates instead of sugar while avoiding the typically unpleasant aftertaste that plagued other diet sodas. www.ilovetab.com /meet/factmyth_article.html   (667 words)

Diet Rite switches to new sweetener blend in bid to revive sales - 2/19/00   (Site not responding. Last check: 2007-09-12) NEW YORK -- Diet Rite soft drinks are packing new sweeteners in a bid to reverse the brand's prolonged sales slide by giving consumers an alternative to what they are getting in the major low-calorie sodas. Diet Rite shipments that are expected to reach stores in 90 percent of the nation by the end of March contain a sweetener blend of sucralose and acesulfame potassium, also known as ace-K. Sucralose is marketed as Splenda by Johnson & Johnson's McNeil Speciaty Products unit while ace-K is sold as Sunett by Nutrinova. The key target for Diet Rite is women over 25 years old, and Spencer said he will try to reach them via print ads in magazines like People, Prevention and Healthy Living and in radio commercials. www.detnews.com /2000/business/0002/19/02190047.htm   (668 words)

Diet Rite Cola - Reviews on RateItAll   (Site not responding. Last check: 2007-09-12) Diet Rite Cola is a cola produced by the Royal Crown Cola Corporation that contains no sodium, no caffeine and no calories. Diet Rite sodas are the best soda's to drink while on this diet. Diet Rite is made with Splenda, which is real sugar. www.rateitall.com /i-7576-diet-rite-cola.aspx   (1016 words)

ABC30.com: Consumer Watch - June 2000   (Site not responding. Last check: 2007-09-12) There's no cooling down the cola wars and the makers of Diet Rite Cola are now hoping a new recipe will help them compete against Coke and Pepsi. Diet Rite uses two new sweeteners, Sucralose and Acesulfame Potassium. A team of taste testers, with Consumer Reports, sipped the new Diet Rite Cola, and without knowing which they were drinking, they compared it to sugar sweetened RC, Pepsi, Diet Pepsi and Pepsi One. abclocal.go.com /kfsn/features/consumer_june.html   (3839 words)

Nature Naturals   (Site not responding. Last check: 2007-09-12) With this revolutionary introduction, health-conscious soft drink lovers were finally given a choice consistent with their lifestyle - a great-tasting cola with no calories, no sodium, and no caffeine. Today, Diet Rite continues that tradition as we've added a fourth "NO" - no aspartame - in Diet Rite Cola and Flavors. As it was in 1958 and continues to be today, Diet Rite is everything you want in a diet soft drink, and a whole lot less. www.naturenaturals.com /products/dietsoda.shtml   (85 words)

Diet Rite - more about Diet Rite   (Site not responding. Last check: 2007-09-12) More Americans are seeking information on food and diet nutrition, tuning in to healthful-eating messages and taking action to improve their nutrition and health than at any time in the past decade, according to findings of the American Dietetic Association's nationwide public opinion survey on diet nutrition trends: Nutrition and You: Trends 2002. Diet Rite is First Major US Carbonated Soft Drink to Include the. Diet RiteDiet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. www.diet-new1.ilai.biz /Diet-Rite.html   (279 words)

Is Diet Rite Cola Cheating??? : Atkins Diet : Active Low-Carber Forums Support for Atkins diet, Protein Power, Neanderthin (Paleo Diet), CAD/CALP, Dr. Bernstein Diabetes Solution and any other healthy low-carb diet or plan, all are welcome in our lowcarb community. diet rite makes my gut rumble for sme reason...as a former diet pepsi addict I dont know if I can stick to diet rite. Diet Rite has other flavors but they are harder to find. forum.lowcarber.org /t87498.html   (685 words)

Diet Rite Rant : Low-Carb Products : Active Low-Carber Forums Walgreens has a Diet Cola made with Splenda, but I have only been able to find it in the 16/20 oz. I had figured it was because those areas (of the south) have more RC Cola fans, and Diet Rite is basically Caffeine Free Diet RC. I bought them in the early Summer and they were still being made with Splenda, but recently [when all the local stores ran out of Diet Rite at the same time] I went to buy some and noticed the PKU Warning. forum.lowcarber.org /archive/index.php/t-219791.html   (1714 words)

The Christian Science Monitor | csmonitor.com   (Site not responding. Last check: 2007-09-12) As one Monitor taster put it, Diet Rite "tastes closest to a cola." Unlike some other diet and caffeine-free brands, Diet Rite had a rich taste, virtually no chemical overtones, and left a pleasant aftertaste, panelists reported. Most of the comments about Diet Rite were positive, such as: "Tastes the most like regular Coke." "Has a bite, doesn't leave a bad aftertaste." "Not as sweet, richer." Diet Pepsi had a lot of support, though it appealed most to testers who preferred drinks on the sweeter side. On the winner: Diet Rite was reformulated a year ago. www.csmonitor.com /durable/1998/01/15/feat/food.1.html   (529 words)

Brand Noise: Campaign Focus: Diet Rite   (Site not responding. Last check: 2007-09-12) Diet Rite seems to have a found a good blend of old and new to propel their latest campaign and product relaunch. Diet Rite." To complement the new creative and reach shoppers in local markets, Diet Rite is sending sampling teams to 35 cities around the country now through mid-August, offering consumers a chance to quench their thirst and "Go For Zero." It leverages Boomer/GenX consumers with the retro/cult status of the brand (Diet Rite Cola was introduced nationwide in 1962) as well as mixing in new brand attributes such as variety and differentiated ingredients to attract new consumers. brandnoise.typepad.com /brand_noise/2004/08/campaign_focus_.html   (929 words)

Diet Rite Launches National Ad Campaign Inviting Consumers to "Go For Zero" Diet Rite." Special computer graphic imaging by Digital Domain, known for its special effects work on Titanic and The Day After Tomorrow, adds a smooth, animated effect to the ads using subtle light and texture elements that enhances the version of the ad shot on film. Diet Rite, a brand of Cadbury Schweppes Americas Beverages, a subsidiary division of Cadbury Schweppes plc (NYSE:CSG), is a smart choice soft drink for a low-carb lifestyle. Diet Rite is a nationally distributed diet soft drink sweetened with Splenda and is the only soft drink mentioned by name on www.atkins.com. www.industrypages.com /artman/publish/Industry_News_4411.stm   (720 words)

Phoood: Diet Rockstar Energy Cola It has a weak cola flavor that reminded me of Diet Rite or Tab. If I didn’t know it was an energy drink, I would have thought that it was just a bad-tasting diet cola. Overall, Diet Rockstar Energy Cola is a disappointing addition to the Rockstar lineup. www.phoood.com /weblog/archives/000049.html   (130 words)

diet rite Resources   (Site not responding. Last check: 2007-09-12) Compares other diets, includes relevant recipes, weight charts and vitamin guide and many tips to make it that much easier. To celebrate FAA approval for Zero Gravity Corporation (ZERO-G) to conduct Weightless Flights for the general public, Diet Rite is kicking off a six-city "Go For Zero" tour of the first... Diet Rite Reaches Out to Health-Conscious Consumers With the Debut of its New, Improved Diet Soft... www.weightloss-diet-health-vitamins.com /diet-rite.php   (351 words)

Low-Carb Pavilion -- Concise Weight-Loss Plan On a low-carb diet, calorie counting is not usually that important, but the amount of calories you usually consume per day can help you estimate your protein needs. Also, although the low-carbohydrate diet does not restrict calories as a method of reducing weight, it is a good idea to not go above 1200 to 1500 calories on your first day of the break-in period. Regardless of which phase of the diet your are on, always remember to drink plenty of water. www.wilstar.com /lowcarb/theplan.htm   (4065 words)

Diet Rite This Season's Apprentice Candidates GO FOR ZERO With Diet Rite and ZERO-G as One of the First to Experience Zero-Gravity Weightless Flight and be Astronauts... ZERO-G and Diet Rite brings this experience to the general public to feel what it is like to float, fly and soar in space. According to Splenda, the initial appearance of the sugar substitute on the consumer market was as an ingredient in Diet Rite cola in 1998. www.4newz.com /diet/Diet_Rite.html   (576 words)

[No title] America's soft-drink makers - in the biggest revolution in diet sodas since the 1980s - are trying out replacements for aspartame, the nation's most popular artificial sweetener. The sweetener is in a Diet Coke produced in Japan and in a new canned milk drink produced by Coca-Cola called Swerve. Pepsi is using a cocktail of artificial sweeteners that includes sucralose in the Diet Pepsi Slurpees introduced this summer at 7-Eleven stores. www.jewishworldreview.com /1003/splenda.asp   (754 words)

Urban Legends Reference Pages: Business (TaB) Diet soft drinks are another household product so ubiquitous that few of us recall a time when they were not a firmly-established item of consumer in 1958, but back then, when diet sodas comprised less than 1% of soft drink sales, Diet-Rite was marketed only on a limited basis as a special dietary product. Agreeing that the name of their new diet soda should be short and easy to remember, Coca-Cola had one of their IBM mainframes programmed to spit out a list of about 250,000 names using three- and four-letter combinations. www.snopes.com /business/names/tab.asp   (756 words)

NWAnews.com :: Northwest Arkansas' News Source Others credit an endorsement from the Atkins diet, along with a strong marketing plan and the perception that sucralose is a more natural product. The company also is pondering a possible diet cola with sucralose. Mark Ritchie, president of the Salisbury, N. C., company, said sales of sucralose-sweetened Diet Cheerwine soared 30 percent in 2003 and are up 50 percent this year. www.nwanews.com /story.php?paper=adg§ion=Business&storyid=101012   (943 words)

Diet Cola Suit alleges deceit in fountain diet cola drinks By Franco Ordoñez, Globe Staff    March 3, 2005 A Dunstable woman hasn't been too pleased lately with her diet cola drinking experiences. Diet Rite select markets, consumers were begging for more of the diet cola. Diet Rite Cola was introduced nationwide in 1962, and within 18 months it www.which-diet.com /diet/diet-cola.html   (495 words)

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