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Chrysler fights back: Dieter Zetsche has stopped the bleeding. Now Chrysler must go on the offensive in the most ... |
 | | Zetsche, 50, has steered Chrysler through the thicket of troubles he confronted when he arrived, salving wounds created by the merger while at the same time slashing payrolls, overhauling and accelerating new-product programs, establishing companywide benchmarking, rationalizing manufacturing, juicing up marketing and reshaping the ranks of senior executives. |
 | | Zetsche's coming-out party with Chrysler's 5,000 dealers was the company's "road show" last fall, when more than 6,000 product-starved dealership managers crammed sessions at hotel ballrooms and convention centers in eight cities to hear about the nine new and overhauled Chrysler, Dodge and Jeep vehicles that are debuting from late 2003 through 2004. |
 | | Zetsche's job would be difficult enough, but it is made far tougher by the swirl of headlines about not only Mitsubishi but also Zetsche's associates within Daimler-Chrysler. |
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