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Topic: Direct marketing

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	Direct marketing - Wikipedia, the free encyclopedia
		Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships.
		Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email.
		Market research among personal computer buyers showed that between 60 per cent and 80 per cent of them read a letter addressed to them by name, whereas less than 40 per cent read one addressed to them by title, and in just over 20 per cent of cases where it was addressed to the company.
	en.wikipedia.org /wiki/Direct_marketing (4138 words)

	Direct response marketing - Wikipedia, the free encyclopedia
		Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable.
		Direct response ads like infomercials can be contrasted with normal television commercials because traditional commercials normally do not solicit a direct immediate response from the viewer, but instead try to brand their product in the market place.
		It is direct response marketing because the communications from the customer to the marketer is direct, and this differentiates it from direct marketing in which the communications from the marketer to the customer is direct.
	en.wikipedia.org /wiki/Direct_response_marketing (298 words)

	Glossary of Direct Marketing Terms
		Tape drives are not direct access because to find data on them, you have to read all the way through thousands of records to find the one you want.
		Market Penetration The percentage of buyers you have as compared with the total households or businesses in the area you have selected as your market.
		Direct marketing tapes are 9 track, and 1600 or 6250 bytes per inch.
	www.dbmarketing.com /articles/Art143.htm (5818 words)

	Encyclopedia.it: Direct Marketing
		Marketing: Tutte le informazioni su Marketing su Encyclopedia.it
		Direct connect file-sharing application: Tutte le informazioni su Direct connect file-sharing application su Encyclopedia.it
		Direct Connect: Tutte le informazioni su Direct Connect su Encyclopedia.it
	www.encyclopedia.it /web_marketing/direct_marketing (484 words)

	direct mail marketing
		Direct mail marketing, data management, overseas consolidation, email marketing and mailing campaigns by Lewis Direct Mail Marketing based in London UK.
		We are the premier direct mail company for business to business in central London, and one of the few of our size and type to offer a full overseas consolidation service.
		Over the years we have increased the number and type of services we offer to match the growing sophistication of the direct marketing industry, and reflect the direction in which our clients are heading.
	www.ldm.co.uk (235 words)

	DMNews.com - The News Leader in Direct, Database and Internet Marketing
		The Direct Marketing Association said Paula A. Sneed, executive vice president of global marketing resources and initiatives at Kraft Foods Inc., is the opening general session keynote presenter at DMA06 in San Francisco.
		U.S. direct mail spending is forecast to rise 8 percent this year to $59.6 billion, according to noted researcher Robert J. Coen, senior vice president and director of forecasting with Universal McCann.
		The Direct Marketing Association announced June 30 a consolidation of its organizational leadership and operating structure to better reflect and deliver on the goals of its strategic plan adopted in January 2005.
	www.dmnews.com (1912 words)

	[No title]
		The Houston Direct Marketing Association HDMA is a professional organization with an interest in the practice, study and teaching of direct marketing.
		Membership in HDMA is open to direct marketers, advertising agencies, direct marketing agencies, printers, mailhouses, catalogers, retailers and all others who desire to share ideas and work together to promote the industry.
		We accomplish this goal by educating the local marketing community on the benefits of utilizing and integrating direct marketing to maximize return on investment of marketing dollars.
	www.houstondma.org (455 words)

	Direct Marketing 101 (Site not responding. Last check: 2007-11-06)
		The cost of advertising to this market may be prohibitive: The best publications are frightfully expensive, and your ads couldn't appear for a few months.
		Direct marketing provides you with a way to conduct a test of this market relatively quickly, at a reasonable cost, and with convincing certitude.
		Direct marketing typically refers to marketing efforts by the manufacturer that are directed at the end-user when a retailer or distributor is in the middle.
	www.entrepreneur.com /article/0,4621,317818,00.html (1045 words)

	Louisville Direct Marketing Association (LDMA) Home Page
		The Louisville Direct Marketing Association (LDMA) was started by an enthusiastic group of ten people interested in direct marketing under the leadership of Lucy R. Levis and the late E.A. Ford.
		The initial and continuous purpose of this non-profit organization is to educate in the field of direct marketing primarily through luncheons, seminars and member participation.
		A course in direct marketing was developed with the University of Louisville School of Business and is funded with income raised by the LDMA through direct marketing to the business community.
	www.ldma.org (392 words)

	Direct Marketing News
		The Direct Marketing Association said Thursday it will begin phasing out its "telephone preference service" because so many Americans have put their names on the government's national Do Not Call registry.
		The Direct Marketing Association announced June 30 a consolidation of its organizational leadership and operating structure to better reflect and deliver on the goals of its strategic plan adopted in January...
		A report to be published later this month suggests that direct marketing is still the most important channel for companies consider using vouchers.
	www.topix.net /business/direct-marketing (601 words)

	Alphamedia - direct mail, direct marketing, fulfillment house, mailing house
		If you're the bureau or mailing house and some or all of those addresses are on your client's list, it is your responsibility to know about it and advise the client of the futility of despatching those particular items.
		direct mail This is just another example highlighting the complexities of international mailings, many of which concern the proper maintenance of lists and database - if not on an hourly then certainly a daily basis.
		direct mail marketing The day they became or become effective, all your previous addresses are going to be WRONG unless a) your formatting software is capable of being upgraded or enhanced on a country by country basis and b) your department is abreast of these developments and has actioned same.
	www.alphamedia.co.uk (748 words)

	Direct Marketing Network: Direct Mail Marketing Agency Houston, Texas (Site not responding. Last check: 2007-11-06)
		Direct marketing is the best campaign strategy for businesses that want to connect with their customers in a personal and compelling way.
		Direct marketing encompasses direct mail, database marketing, email marketing, online marketing and search engine optimization (seo).
		Direct Marketing Network (DMN) is a full-service, direct marketing agency dedicated to helping our clients achieve defined goals on time and on budget.
	www.directmarketingnet.com (101 words)

	Direct Media, Inc. - Direct Marketing Experts
		Founded by DMA Hall of Fame Inductee, Dave Florence, Direct Media is widely recognized as the direct marketing industry's most diversified, innovative and experienced media services company.
		Direct Media's list brokers acquire new customers for you at the lowest possible cost and our managers maximize the value of your customer file by generating significant list rental revenue.
		We're fortunate to be led by forward thinking executives and to be staffed by the industry's most experienced and highly regarded direct marketing professionals.
	www.directmedia.com (290 words)

	directmarketingcareers.com
		For additional direct marketing recruiting needs, we recommend Bernhart Associates, since 1986 a leading and nationally recognized search firm with a specialized focus in all levels of direct marketing.
		We're proud to be endorsed by leading direct marketing industry organizations include the DMA, MASA, NMOA and ERA.
		We are committed to connecting students with direct marketing professionals by offering free postings for internship opportunities.
	www.directmarketingcareers.com (475 words)

	Amazon.com: Direct Marketing: Strategy, Planning, Execution: Books: Edward L. Nash (Site not responding. Last check: 2007-11-06)
		The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age.
		But the great generalists who were present at the creation of modern direct marketing, those who lived through it all, understood it all, and played many roles in its development, are few and far between.
		Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks.
	www.amazon.com /exec/obidos/tg/detail/-/0071352872?v=glance (1520 words)

	Direct Marketing Insights : Professional catalog business consultants, direct mail catalog marketing, direct response ...
		The experienced direct marketing consulting I provide â€“ and proven success tools I share with you â€“ will work for you at any level.
		Create and market an effective ecommerce website that grows quickly into a substantial source of multi-channel sales and profits for you and your company
		Other valuable services we provide as catalog consultants, direct response consultants, mail order consultants and direct mail consultants include: Catalog productivity analysis, inbound/outbound telemarketing and customer service training, startup and spinoff planning and catalog development.
	www.dminsights.com (718 words)

	Midwest Direct Marketing -- Worldwide marketing experts in list management, list brokerage, and specialized marketing ...
		Midwest Direct Marketing -- Worldwide marketing experts in list management, list brokerage, and specialized marketing services for the direct marketing industry.
		Midwest Direct Marketing, Inc., is located in Spring Hill, Kansas, just outside of Kansas City.
		Through the recent surge of mergers and acquisitions in the direct marketing industry, our opinion of, "bigger" is not necessarily "better", has held us true to our areas of expertise.
	www.midwestdm.com (209 words)

	Email Marketing Software - Email Marketing Services - EmailLabs
		EmailLabs is a leading provider of high-performance email marketing software and services, enabling marketers to manage and segment their permission-based lists; create, personalize and send targeted emails; and track and analyze results.
		When you market to people who have told you expressly that they want to hear from you, you can expect to see better response rates, increased trust and brand affinity and improved deliverability.
		Advanced email marketing features are available to help you better communicate with your clients, prospects, employees, partners, investors or other key contacts.
	www.emaillabs.com (479 words)

	Direct Marketing Digest
		Yet, there are marketers that are doing very well right now despite all of this ugly news.
		In direct marketing it is critical to talk about, promise, and clearly demonstrate ROI.
		In consumer marketing, the same is true to the extent that you must illustrate how and why your offering will leave them better off for having purchased than not.
	www.mccraigh.com (675 words)

	Direct Marketing - Email Mailing List
		InfoUSA has provided direct marketing campaigns with email and mailing lists for over 30 years.
		Direct marketing is both an essential business strategy and a costly one.
		You'll want to ensure that your direct marketing data is as focused and current as possible.
	www.infousa.com /direct_marketing.htm (175 words)

	FresnoBee.com: Direct Marketing
		The Bee will combine the data you've collected over the years about your customers with our extensive research systems to provide a detailed geographic, demographic and psychographic description of the customers most likely to be interested in your products or services.
		Once The Bee's marketing team knows what your customers look like, where they live and how they spend their money, the graphic design team will get to work on a message geared specifically and strategically toward those very people.
		When you put your targeted marketing project in The Bee's hands, you¹ll have professional service all the way.
	www.fresnobee.com /about_us/advertise/directmarketing (607 words)

	The Mail Preference Service - Consumer Assistance (Site not responding. Last check: 2007-11-06)
		Established in 1917, The DMA is the oldest and largest national trade association serving the direct marketing field.
		You may reduce the solicitations you receive from a specific company by writing directly to that company and asking to be put on the company's in-house suppress file.
		Direct marketers rent these lists of names if they think their product or service would appeal to the people on those lists.
	www.dmaconsumers.org /offmailinglist.html (888 words)

	Direct Marketing Club of NY - for DM Professionals
		is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers for over 60 years.
		We are a regional, professional non-profit association for all those interested in direct marketing.
		The greater New York metro area is the capital of direct marketing for the country and our club is recognized as the networking place for direct marketers.
	www.dmcny.org (392 words)

	Direct Marketing
		The points and issues raised should be common sense to anyone experienced in direct marketing but it is all too easy to lose track of where you are in a campaign.
		For newcomers to direct marketing, this is an essential primer: for seasoned veterans it is a useful checklist and reminder.
		The Direct Marketing section takes you to the List Locator where you can search 2.45 million UK companies by category and region/county.
	www.rba.co.uk /sources/marketing.htm (711 words)

	Creative Direct Marketing Group breakthrough direct response for mail, email, websites, advertising.
		Huey is recognized as one of the world’s leading experts in direct response marketing.
		In addition, he is president of both Creative Direct Marketing Group, Inc. (CDMG), a full- service direct response agency, and INFOMAT, a postal and email mailing list brokerage and management company.
		Published by Craig Huey, Direct Response is a unique monthly digest revealing the secrets of the best direct marketers in the world.
	www.directmarketingcenter.net (611 words)

	Direct Marketing Agency Services \| International Chamber of Ecommerce
		Direct marketing is a key element to any great marketing campaign.
		Acquire new customers through direct marketing campaigns with the help of the Chamber of Ecommerce.
		At the Chamber of Ecommerce we are proud to provide you with the best in direct marketing.
	www.chamberecommerce.com /direct_marketing.htm (456 words)

	Direct Mail Marketing - Mailing Lists - DirectMail.com
		We employ more than 150 direct mail professionals in our personalization and lettershop divisions.
		First impressions and Variable Data Printing (VDP) are especially important in direct mail.
		VDP allows for printing customized promotional materials that could possibly double or even triple your direct mail response rates.
	www.directmail.com (280 words)

	Direct Marketing Association: Telephone, Mail & Internet Marketing
		The Direct Marketing Association has announced that Paula A. Sneed, executive vice president of global marketing resources & initiatives for Kraft Foods Inc, will present the opening general session keynote address on Tuesday, October 17, at DMA06, which will be held October 14-19 at Moscone Convention Center in San Francisco.
		Valassis, a leading company in marketing services, has announced that it has entered into a definitive merger agreement with ADVO, a leading direct mail media company, under which it will acquire all of the outstanding common shares of ADVO stock for $37 per share in cash in a merger.
		The Direct Marketing Association's List and Database Council has announced that Stefanie Pont, managing partner, Pont Media Direct, will be the recipient of its List Leader of the Year Award.
	www.the-dma.org (255 words)

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