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| | Unique Selling Proposition Generator |
 | | For example, they can (and usually should) be included in: brochures, adverts, press releases, direct mail letters, letterheads, corporate Christmas cards, invoices, fax-header sheets, catalogues, on the walls in customer areas, and in as many other places as possible. |
 | | After all, without a USP the only reason why anybody would buy from you rather than your competitors is that you are cheaper. |
 | | The USP generator is a powerful tool in helping you to stand your business head and shoulders above its rivals. |
| www.avnmembers.co.uk /knowledgebase/Business/uspgenerator.htm (379 words) |
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