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| | Define disruptive technology - a definition from Whatis.com - see also: sustaining technology (Site not responding. Last check: 2007-10-22) |
 | | Disruptive technology is a term coined by Harvard Business School professor Clayton M. Christensen to describe a new technology that unexpectedly displaces an established technology. |
 | | Disruptive technology lacks refinement, often has performance problems because it is new, appeals to a limited audience, and may not yet have a proven practical application. |
 | | Using real-world examples to illustrate his point, Christensen demonstrates how it is not unusual for a big corporation to dismiss the value of a disruptive technology because it does not reinforce current company goals, only to be blindsided as the technology matures, gains a larger audience and marketshare, and threatens the status quo. |
| searchcio.techtarget.com /sDefinition/0,,sid19_gci945822,00.html (311 words) |
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