| |
| | EXPERIENCE-BRAND INSTITUTE CASE STUDY-BRAND NAME STRATEGY-BRAND NAME-BRANDING CONSULTANTS-BRAND NAME DEVELOPMENT-MARKET ... (Site not responding. Last check: 2007-10-14) |
 | | It commissioned Brand Institute to create the name that would appeal to these individuals - a name that was catchy, innovative, and unique compared to competitors. |
 | | Using Brand Institute's signature BrandTestT market research, BrandSearchT trademark screening, and Brand LinguisticsT screening services, these names were subsequently analyzed to evaluate their appeal and fit, viability for trademark registration, and global linguistic suitability, respectively. |
 | | Ultimately, Brand Institute recommended seven possible names and several supplemental name descriptors to reinforce the nature and affiliation of the new financial services division. |
| www.brandinstitute.com /case_akf.asp (331 words) |
|