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	Doublemint - Wikipedia, the free encyclopedia
		Doublemint is a flavour of chewing gum made by the Wrigley Company.
		The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963.
		The actual flavorings used in Doublemint gum are evidently a trade secret, but the company does say that the main flavor ingredient is peppermint.
	en.wikipedia.org /wiki/Doublemint (308 words)

	Doublemint :: Wrigley
		Doublemint was launched in the U.S. in 1914 and has since become one of the world's best-selling chewing gums.
		Created in the 1930s, the Doublemint twins are one of the most successful and long-lasting advertising campaigns ever developed in the U.S..
		Doublemint is one of the largest selling gum brands in the world, available in over 140 countries.
	www.wrigley.com /wrigley/products/products_doublemint.asp (120 words)

	Doublemint (Site not responding. Last check: 2007-10-20)
		One of the most notable aspects of this brand is Wrigley's advertising campaign, begun in 1956, which utilized twin s as spokespersons for the gum, as a play on the word "double" in the name.
		Later twins projected more sex appeal in keeping with trends in American advertising ; the Barnstable twins were later asked to pose for Playboy magazine due to their popularity as spokeswomen for the gum.
		The second line has been changed in recent times to "It's the statement of the great mint in Doublemint gum!" In 2004 the European Union tentatively denied Wrigley's request for trademark status on the name "Doublemint"; EU advocate general Francis Jacobs argues that the word is too generic to qualify.
	www.serebella.com /encyclopedia/article-Doublemint.html (312 words)

	[No title] (Site not responding. Last check: 2007-10-20)
		The numerous meanings of Doublemint were immediately apparent, at least by association or allusion, to an average English-speaking consumer, depriving it of any descriptive function for the purposes of Article 7(1)(c) of the Trade Mark Regulation, whereas for a consumer with insufficient knowledge of English the term would have a vague and fanciful meaning.
		In nearly a century since Doublemint was first registered as a trade mark in the United States, including many years of registration in the Community, no competitor has sought to use the word descriptively a good indication that the term is not solely descriptive and does not need to be kept in the public domain.
		Finally, whilst doublemint as such may be absent from dictionaries, the degree of lexical invention deployed in its creation is essentially limited to removing the space between two words which may well be used together descriptively.
	www.curia.eu.int /jurisp/cgi-bin/gettext.pl?lang=en&num=79969589C19010191&doc=T&ouvert=T&seance=CONCL&where=() (7098 words)

	Trade Mark Distinctiveness: did 'Postkantoor' kill 'Baby-Dry'? - 27 April 2004
		The 'Doublemint' application was refused by OHIM on the basis the trade mark consisted solely of the word 'Doublemint' which was a combination of two English words with no additional fanciful or imaginative element.
		The CFI considered that for an English speaker, the numerous meanings of 'Doublemint' (for example, it could mean double the amount of mint or two kinds of mint) were immediately apparent but for a non-English speaker, the terms would have a vague and invented meaning.
		In October 2003 the ECJ found that 'Doublemint' was purely descriptive and the fact that 'double' and 'mint' in combination gave rise to a variety of possible meanings does not automatically mean that the words are not descriptive.
	lawzone.thelawyer.com /item/109774 (1313 words)

	USATODAY.com - Wrigley Doublemint trademark rejected by EU court (Site not responding. Last check: 2007-10-20)
		But Doublemint gets a double chance, because the European Court of Justice in Luxembourg sent the case back to the Court of First Instance for a second try, using a different approach.
		Meanwhile, Doublemint — with its lime-green wrapping and double-headed arrow motif — is still protected by trademarks in 14 out of 15 EU member states, in the USA and in other countries.
		But the EU trademark office had ruled that Doublemint is merely "descriptive of certain characteristics of the goods in question, namely their mint-based composition and their mint flavour" and lacks a "fanciful or imaginative element".
	www.usatoday.com /money/world/2003-10-23-doublemint-trademark_x.htm (539 words)

	EUROPA - Rapid - Press Releases (Site not responding. Last check: 2007-10-20)
		OHIM refused that application on the ground that the word "Doublemint" was descriptive of certain characteristics of the goods concerned and that it could not be registered as a trade mark under the Community rules.
		In holding that "Doublemint" could not be characterised as exclusively descriptive and could therefore be registered as a Community trade mark, the Court of First Instance applied a test based on whether the mark was "exclusively descriptive", which is not the test laid down by the regulation on the Community trade mark.
		In so doing, it failed to ascertain whether "Doublemint" was capable of being used by other economic operators to designate a characteristic of their goods and services.
	europa.eu.int /rapid/pressReleasesAction.do?reference=CJE/03/95&format=HTML&aged=0&language=EN&guiLanguage=en (527 words)

	OAMI-ONLINE - Judgment of the Court of First Instance T-193/99 "DOUBLEMINT" (Site not responding. Last check: 2007-10-20)
		In the applicant's submission, the Board of Appeal was wrong in stating that DOUBLEMINT means 'twice the usual amount of mint; consumers cannot know what is the 'usual amount of mint in the goods in question, since there is no definition of such a thing.
		The Office submits that descriptive indications, for the purposes of the provision in question, are not, by their nature, capable of performing the function of a trade mark.
		The Office adds that the fact that the term DOUBLEMINT has two meanings - namely 'twice the usual amount of mint and 'flavoured with two varieties of mint - does not give the term at issue a suggestive meaning, since each of the two meanings is purely descriptive.
	oami.eu.int /EN/mark/aspects/jugement/T-193-99.htm (1599 words)

	The Wrigley Company (UK) Ltd. - Our Products - Wrigley's Spearmint & Doublemint (Site not responding. Last check: 2007-10-20)
		Its success was followed by the launch of Doublemint® in 1960.
		The classic Spearmint® flavour has been enjoyed around the world for over a 100 years (it was one of Wrigley's original brands).
		Doublemint® too has been enjoyed by generations of consumers worldwide and is available in over 140 countries.
	www.wrigley.co.uk /SpearmintDouble/Index.cfm (192 words)

	analysis
		or Doublemint chewing gum, approximately 21% of the respondents moved down post exposure to the ad, whereas approximately 40% moved up post-exposure, therefore there was a net gain of approximately 19% brand approval.
		Although the four brand attributes indicated an importance in the variance, there were only two brand attributes (popularity and whether it cures bad breath) that could be significantly projected in 85 or more of the samples of out every 100 drawn from the same population because their t-ratio’s were less than.15.
		The brand attributes that explain the variance of the connection between the constant sum change score and main effect of age for Spearmint Chewing Gum could not be statistically analyzed because it was not significant at the alpha level, thus resulting in an absence of standardized discriminant coefficients.
	www.ciadvertising.org /sa/summer_03/kellyoco/research/analysis.html (2072 words)

	THE GUM WRAPPERS TIMES
		Doublemint® gum was launched in the United States in 1914.
		Over the years, Doublemint® gum has maintained its unique mint taste and distinctive green packaging allowing it to stand in a class by itself.
		While consumers may associate the brand with the famous Doublemint twins created in the 1930's, the Williams sisters are in fact not twins.
	orbita.starmedia.com /~gumwrapper/s1page5.htm (509 words)

	WLTX.com News (Site not responding. Last check: 2007-10-20)
		The gum maker is bringing back the 1960s-era Doublemint Twins in a new national campaign debuting Wednesday.
		The campaign features a set of Doublemint Twins singing "Whatever happened to simple fun?" as they peddle their tandem bike past skateboarders, a "power yoga" class, a traffic jam, an extreme motocross competition, and more.
		The company is putting out the call for Twins, identical, fraternal, uncanny look-alikes, even people who resemble their pets.
	www.wltx.com /fyi/fyi.aspx?storyid=25580 (121 words)

	Cukrář.cz - zpravodajský a informační server ze světa cukrařiny
		Soudci v Lucemburku svůj závěr vysvětlili tím, že Doublemint není ochranná známka v pravém slova smyslu, ale jen název, který popisuje produkt.
		Američané totiž argumentovali tím, že Doublemint není jen popisem určitého druhu zboží.
		Doublemint je podle něj název, který je úzce spjatý s firmou Wrigley už téměř 100 let.
	www.cukrar.cz /show.asp?id=486 (324 words)

	The Amazing Race Family Edition - The Amazing Race 8 - CBS' The Amazing Race reality tv show - a Reality TV World ...
		Doublemint and the Dorks compete against locals for the FF on the V-ball court and the no-brainer result is a mixed-doubles win for Doublemint.
		Doublemint is overjoyed at the prospect of visiting their pop's homeland.
		Doublemint and guy Sybil finish drinking the nasty brew and tie for 5th check-in behind Peachy.
	web.realitytvworld.com /theamazingracesucks.com/tar2ep3.shtml (1886 words)

	The Sacramento Observer - Online Edition (Site not responding. Last check: 2007-10-20)
		The Doublemint A.C.E. Grant program puts 18-25 year-old college students and student service organizations in center court, providing them with the opportunity to showcase their unique approach to making a positive difference in their communities.
		Whether preparing disadvantaged high school students for the SAT or promoting cross-cultural understanding and nonviolent resolution of conflicts through the performing arts, the grant recognizes students who are involved in distinctive community service efforts.
		In spring of 2002, the Williams sisters will personally choose and meet with the $10,000 grant recipient that they feel is making the most distinctive contribution to their community.
	www.sacobserver.com /sports/122801/williams_doublemint.htm (433 words)

	Wrigley Revives Doublemint Twins with Contest
		is on the hunt for new Doublemint Twins.
		Chicago-based Wrigley this week broke TV advertising that revives its 1960s Doublemint Twins campaign with a tongue-in-cheek twist: The blonde twins, dressed in 60s-style green-checked dresses, ride a tandem bike through contemporary scenes (past skateboarders, newscasters, yoga buffs) and sing, "You didn't double your pleasure, you just doubled your pain.
		Doublemint's dollar sales are up 3.6% to $39 million for 52 weeks ended Feb. 13, but its unit sales fell 6.5% (to nearly 47 million units), per Information Resources, Inc. Total Wrigley sales are up 10.6% to $602 million for the same time period.
	promomagazine.com /news/wrigley_contest_031005/index.html (447 words)

	European Union continues to gum up U S trademarks (Site not responding. Last check: 2007-10-20)
		Its rationale: Doublemint might mean that Wrigley's chewing gum contains twice as much mint as some other gum, or that it's flavored with two different kinds of mint.
		Since Doublemint's meaning is unclear, the court reasoned, the word must be "suggestive," rather than descriptive.
		Francis Jacobs acknowledged that Doublemint might describe a chewing gum that has double the normal amount of mint, whatever that is. Or it might describe a gum that contains two kinds of mint.
	www.smallbusinessnewz.com /smallbusinessnewz-13-20030623EuropeanUnioncontinuestogumupUStrademarks.html (694 words)

	Luxembourg luxembourg doublemint (Site not responding. Last check: 2007-10-20)
		When you are after the best advice concerning luxembourg doublemint, it'll be complex unscrambling quality advice from unprofessional luxembourg doublemint proposals and directions so it's prudent to know how to judge the advice that is offered.
		A good hint to follow when offered information and suggestions on a luxembourg doublemint web page is to verify the ownership of the website.
		Doing this could reveal the owners luxembourg doublemint qualifications The easiest way to work out who is at the back of the luxembourg doublemint site is to look for the 'about' page.
	www.europe-now.com /luxembourg/luxembourg-doublemint.htm (212 words)

	SSRN-DOUBLEMINT: Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), v. Wm. ...
		The Court found that the word DOUBLEMINT was descriptive of the characteristics of the gum and in violation of Article 7(1)(c) of Regulation 40/94.
		This Commentary analyzes the Court's decision, the registration process in the Community, and the relevant European cases that are associated with the registration of descriptive words (e.g., Baby-Dry and Windsurfing Chiemsee).
		In conclusion, the Commentary summarizes the patterns that have emerged from the European Court of Justice and provides guidance for the registration of descriptive (or quasi-descriptive) words in the European Union.
	papers.ssrn.com /sol3/papers.cfm?abstract_id=559702 (334 words)

	[No title]
		In the mind of the average consumer, DOUBLEMINT is spontaneously associated with certain potential characteristics of the goods in question, namely their mint-based composition and their mint flavour, so that the word is necessarily descriptive and cannot therefore be registered as a Community trade mark.
		According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it has a doublemint flavour.
		That is not the case in relation to the word DOUBLEMINT, which, since its registration almost a century ago with the United States Patent and Trademark Office, that is to say in an English-speaking country, has not been used by the public or by competitors in a descriptive way.
	curia.eu.int /jurisp/cgi-bin/gettext.pl?lang=en&num=79968976C19010191&doc=T&ouvert=T&seance=ARRET&where=( (1930 words)

	Guam Humanites Council - Nominations Invited for Doublemint Aces for Campus Excellence (ACE) Grants (Site not responding. Last check: 2007-10-20)
		The Doublemint Aces for Campus Excellence (ACE) grant program recognizes commitment to campus and community service by college students and service organizations.
		U.S. residents age 18 to 25 who are part-time or full-time students attending an accredited U.S. two- or four-year college or university may nominate themselves or another individual age 18 to 25 who is a part-time or full-time student.
		Grants must be used by recipients to further the person or organization's contribution to a campus and/or community as set forth in the nomination.
	www.guamhumanitiescouncil.org /news/doublemint_ACE_grants.htm (235 words)

	Wrigley campaign doubles as example of how not to do it
		But after nearly a century of standing on the sideline, Wrigley is adding a mint to the Doublemint stable of chewing gums.
		For reasons not readily apparent, the company opted to call the mint product "Doublemint Twins." Like it or not, that name has become the setup for a new television, print and online ad campaign from Energy BBDO/Chicago breaking this week.
		Wrigley recently re-introduced the iconic, bubbly Doublemint Twins themselves in ads for Doublemint chewing gum.
	www.suntimes.com /output/lazare/cst-fin-lew08.html (338 words)

	[No title] (Site not responding. Last check: 2007-10-20)
		Their competitive spirit and style shine through as young girls and is reinforced again as the spot flashes forward 12 years to show that Venus and Serena haven't lost the flavor of their spirit or style.
		Later this summer, Doublemint will rollout print creative blending the distinctive mint flavor of Doublemint with the distinctive stylistic flavor of Venus and Serena.
		In addition, Doublemint is partnering with Venus and Serena to create a college-focused program to be launched this fall that will highlight the distinctive contributions young people make on campus and in communities.
	www.eurweb.com /printable.cfm?id=3145 (468 words)

	Koester twins double their fun with commercial casting tryout ::
		The twins went to Chicago on April 26 to try to wow the Doublemint gum talent scouts with their jump rope routine, competing against hundreds of other twins.
		They were competing for $10,000 and a chance to be in a Doublemint commercial.
		But they said they were glad to get a chance to sport their matching outfits and jump rope routine while meeting some interesting sets of twins, including their favorite pair -- a set of middle-aged construction workers.
	www.collegesports.com /sports/w-lacros/uwire/051005aad.html (635 words)

	Double Mint Morgans For Sale (Site not responding. Last check: 2007-10-20)
		This coming 3 year old, solid fl gelding is another cute as a bug, friendly "in your pocket" kinda guy.
		He's well worth the wait until he matures to be ready to go under saddle, but better snatch him up now if you want to be the lucky one that gets to ride him.
		He is a little more of the sporthorse type build, and should do well in hunter pleasure or possibly even jumping.
	www.doublemintmorgans.com /sales.htm (420 words)

	Wm. Wrigley Jr. Company :: Have You Heard About the New Twins in Town?
		Doublemint Twins mints are the first new product introduction from the Doublemint brand in more than 90 years.
		With their unique blend of two flavors in one mint, new Doublemint Twins mints will satisfy those who already love Doublemint gum, as well as attract a new generation of fans.
		Available in both Wintercreme and Mintcreme flavor varieties, Doublemint Twins mints are adorned with blue and green Doublemint arrows and come in a fun, convenient, flip-top package.
	sev.prnewswire.com /food-beverages/20060306/CGM007a06032006-1.html (454 words)

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